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When it's not "just" about hockey. Hockey championships in the Czech Republic through the eyes of the organizers
Veselský, Matouš ; Šalanda, Bohuslav (advisor) ; Numerato, Dino (referee) ; Slepičková, Irena (referee)
"Sport is everywhere and we are in it." These words are the leitmotif of Jiří Černý's book Fotbal je hra. Pokus o fenomenologii fotbalu. In this text, Černý points out the significance of sports and sports games in modern culture. At present, we are witnessing an ever-growing interest in sport from the perspective of various scientific disciplines. This dissertation thesis deals with the phenomenon of mega-events, large-scale (not only) sporting events that have broad, society-wide impacts, from a sociological, qualitative perspective. In the Czech context, these are primarily sports competitions of a smaller scale than, for example, the Olympic Games, but which can nevertheless have profound social impacts. Such sports events, which took place in the Czech Republic and Czechoslovakia, undoubtedly became ice-hockey world championships. This dissertation thesis describes the Ice Hockey World Championship, uncharacteristically, through semi-structured interviews with the organizers of the championship from 2004 and 2015. This study is primarily about personal motivations, emotional connections, and personal interpretation of participation in the organization of the hockey championship. This qualitative approach to mega-events brings a very specific organizational perspective. At the same time, this...
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Sport club HC Sparta Prague development prognoses
Veselá, Anna ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
Title: Sport club HC Sparta Prague development prognoses Objectives: The main objective of this bachelor's thesis is to propose and draw up 3 possible prognoses of HC Sparta Prague financial situation development based on financial analysis of past years. Methods: In the first phase of the thesis a financial analysis from past 8 years is drawn up. The data required for the aforesaid analysis are gained from the analysis of the balance sheet, profit and loss account and financial ratios. The third phase deals with reconstruction of Taffler model for predicting bankruptcy. Based on the results of the financial analysis, 3 prognosis, namely optimistic, pessimistic and realistic are drawn up. The prognoses are drawn up using and taking into consideration the past development of profits and loss figures, as well as net income up to/till 2020. Modelling of the prognoses is carried out with the use of Forecast function in MS Excel. Results: The compared results of financial analysis and sports achievements have shown that the HC Sparta Prague financial situation develops depending on sports achievements of the extraleague team. The component prognoses were drawn up as follows: the best years were used for optimistic prognosis, the worst years for pessimistic prognosis, and all 8 years for realistic...
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Violence in czech football and hockey stadiums
Sekan, Tomáš ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
TITTLE: Violence in Czech Football and Hockey Stadiums AUTHOR: Bc. Tomáš Sekan DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ladislav Pokorný ABSTRACT: The thesis 'Violence in Czech Football and Hockey Stadiums' is focusing on the supporters' violent and agressive behavior during competitive games in the Czech Republic. This thesis is studying all parties involved (football hooligans, police officers, a psychologist) and concentrating on the public opinion on this specific subject and stadium visits themselves. Interviews, questionnaires, observation and content analysis were all used for the purposes of this thesis. Subsequently, the thesis is analyzing available resources to understand what actions are currently being taken by football and ice-hockey associations to fight the violence, and if these actions can be considered successful. KEYWORDS: Violence, football, hockey, stadium, crowds
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Swimming literacy field hockey woman player ground.
Baštová, Miroslava ; Čechovská, Irena (advisor) ; Chrzanowská, Babeta (referee)
Title: Swimming literacy field hockey woman player ground. Objectives: To obtain and analyze data on the level ground swimming literacy field hockey woman player. Their perception swimming literacy for life, the use of non-specific regeneration and as a training resource. Methods: Analysis of scientific literature, survey, case study, data analysis and graphical presentation of results. Results of the work: field hockey player as swimming literate, benefits swimming but not used as a means of non-specific training, even in the field of regeneration. Keywords: Physical literacy, literacy swimming, hockey, sports performance, recovery.
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Communication activities of HC Lev Praha in the 2013/2014 season
Kristenová, Alice ; Halada, Jan (advisor) ; Klimeš, David (referee)
The goal of this thesis is to present and critically evaluate the key communication activities used by HC LEV Praha hockey club in season 2013/2014. The opening chapters are dedicated to marketing communication characteristics while taking into account the specifics of sport industry and also to a short introduction of the hockey club. The thesis' core, which describes the specific communication activities in the monitored period, is then followed by the complex and critical view and evaluation of said communication. Those are based mainly on the Facebook and attendance data analysis and also on the comparison to communication activities of selected NHL clubs, whose marketing strategies, including communication strategies, are considered to be at a high level. This comparison is also the foundation of communication suggestions, which are proposed at the end of this thesis. The comprehensive view of the external communication of HC LEV Praha followed by the critical evaluation and communication suggestions are the biggest contribution of this thesis.
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Convolutional neural networks and their application in object detection
Hrinčár, Matej ; Mrázová, Iveta (advisor) ; Pešková, Klára (referee)
1 Title: Convolutional neural networks and their application in object detection Author: Matej Hrinčár Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor: doc. RNDr. Iveta Mrázová, CSc. Supervisor's e-mail address: Iveta.Mrazova@mff.cuni.cz Abstract: Nowadays, it has become popular to enhance live sport streams with an augmented reality like adding various statistics over the hockey players. To do so, players must be automatically detected first. This thesis deals with such a challenging task. Our aim is to deliver not only a sufficient accuracy but also a speed because we should be able to make the detection in real time. We use one of the newer model of neural network which is a convolutional network. This model is suitable for proces- sing image data a can use input image without any preprocessing whatsoever. After our detailed analysis we choose this model as a detector for hockey players. We have tested several different architectures of the networks which we then compared and choose the one which is not only accurate but also fast enough. We have also tested the robustness of the network with noisy patterns. Finally we assigned detected pla- yers to their corresponding teams utilizing K-mean algorithm using the information about their jersey color. Keywords:...
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Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The main task of the work was to find out the awareness of the Radegast Index project and the association of Radegast with hockey at all. Then design the strategic solutions resulting from the results of questionnaires, interviews and SWOT analysis and can serve to improve the project itself. Methods: The research of the Radegast Index project and the association of Radegast with hockey was conducted using a questionnaire. Another important part of the research was the interview with the Radegast brewery brand specialist and the SWOT analysis of the project. Results: As a result, I will propose Marketing Strategies that will raise awareness of the connection between Radegast and the ice hockes as well as the Radegast Index. Keywords: Hockey, Radegast, strategic solutions, SWOT analysis
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