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Effectiveness of selected PR events of the Ski and Bike Centrum Radotín sport organisation
Opová, Kristýna ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Effectiveness of selected PR events of the Ski a Bike Centrum Radotín sport organisation Objectives: The main aim of this bachelor thesis is to create a proposal for improving the marketing communication in the Ski and Bike Centrum Radotín sports organization, focusing on PR events and their effectiveness in achieving marketing goals. Since this topic is very broad, the thesis focuses in detail on only one type of events and that is events for the company's regular customers, namely regular bike rides. Methods: Both qualitative and quantitative research methods were used in this thesis. Specifically, for qualitative research, secondary data analysis and a semi- structured interview with the co-owner of Ski and Bike Centrum Radotín were used. The quantitative method in this thesis is represented by a questionnaire survey conducted online with participants of rides organized by Ski and Bike Centrum Radotín. Results: In most cases, the results of the questionnaire survey measured the effectiveness of SBCR's PR events in achieving the set objectives. The organisation of the events works well and the participants remember the SBCR brand better and the relationship between the brand and the customer deepens. The results also showed that the company should focus on the operation of the rental and...
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Integration of people with serious mental illness into the open labour market
Syrovátková, Adéla ; Novák, Petr (advisor) ; Cooke, Dana (referee)
Diploma thesis "Integration of People with Mental Illness into the Open Labour Market" discusses the possibilities and conditions of employment in the open labour market for people with schizophrenia in the Czech Republic (focus on Prague 11+4). The paper first introduces the concept of "mental illness" from a theoretical point of view. In my work I first introduce this illness theoretically, I also use professional information from my practice and especially from my more experienced colleagues. I believe that drawing on the perspective of my clients and that of the professional staff is the most appropriate, as they have direct experience of it. In this thesis I conducted qualitative research, interviewing seven people who suffer from mental illness with whom the service has an established relationship. In the form of a questionnaire and a structured interview, I asked the patients, for example, how they perceive their life with mental illness, what difficulties they face in their life and how they manage to integrate into a "healthy" society, especially into employment on the open labour market.
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Algae and cyanobacteria in the context of sustainable development
Shevchuk, Anastasiya ; Rynda, Ivan (advisor) ; Šturma, Jan (referee)
The subject of the thesis is the potential of microscopic algae and cyanobacteria and its research at the ALGATECH Center, Institute of Microbiology, Czech Academy of Sciences. The theoretical part of the thesis presents the potential uses of algae and cyanobacteria, including situating the potential within the context of sustainable development. Furthermore, concepts such as science and research, normal and post-normal science, basic and applied research are defined. To understand the issues, key factors influencing science in the Czech environment are also illuminated. The aim of this qualitative research is to gain insight into the research and cultivation of microscopic algae and cyanobacteria. To thoroughly understand the complexity of the issue, the thesis poses additional research questions concerning factors influencing the cultivation and research of microscopic algae and cyanobacteria. These questions are answered through data collection via semi-structured interviews and documents. The collected data are sorted and analyzed using framework analysis. Keywords: microscopic algae, cyanobacteria, science, research, basic research, applied research, sustainable development, fluid science.
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The importance of experiential education in nursing program at the university
Melicharová, Anna ; Tomová, Šárka (advisor) ; Raudenská, Jaroslava (referee)
The importance of experiential education in the higher education of nurses is a topic that deserves to be treated, but unfortunately in the Czech Republic it is basically unexplored compared to abroad. Hence, in the discussion, the results of the research investigation within this bachelor thesis were compared only with foreign studies. The main aim of the bachelor thesis is to document the findings on the impact of experiential learning on the quality of teaching of subjects where this teaching method is used in the study of nursing. Furthermore, to document the findings on the positives and negatives of the experiential learning method from the perspective of nursing students and to map the subjective perceptions and benefits of experiential learning by nursing students. The bachelor thesis has two parts. The theoretical part focuses on defining the experiential education system and its different components. At the same time, teaching methods typical of higher education are defined. The practical part focuses on quantitative research in the form of a self-constructed survey, focusing on the teaching of communication in undergraduate nursing education. The respondents in this case were students of Nursing at selected universities. The evaluation of the questionnaire survey demonstrated the...
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Sensory marketing in interior design
Hrušková, Eliška ; Zimmermann, Miloslav (referee) ; Pelčák, Svatopluk (advisor)
This bachelor thesis explores the use of sensory marketing in interior design. The theoretical part introduces the basic concepts of sensory marketing and the marketing research process. Sensory marketing enhances the customer experience, influences buying behavior and brand memorability. The positive results of the application of sensory marketing in cafes are confirmed through the analysis of data obtained from questionnaires. For example, it was found that although the smell of coffee was not very noticeable in the premises, most respondents ordered coffee, which could be due to olfactory marketing on a subconscious basis. Distinctive decorative elements also attracted respondents and promoted better brand recall. In most cases, respondents' preferences were consistent with theoretical assumptions. The paper compared respondents' preferences and feelings with objective data from a research questionnaire. At the end, the results were presented and discussed.
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Information System Selection
Zgabaj, Adam ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the topic of selection and implementation of an information system in a selected company that deals with the worldwide sale of auto parts through an e-shop. External and internal analyzes will be used, as well as research methods to determine the key requirements for the information system. Subsequently, a suitable solution will be selected in a two-stage selection. A complete design of the solution, including costs and benefits, was carried out. In the last part, the proposal of the implementation plan and risk analysis in connection with the implementation of the new solution will be determined.
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Marketing Mix of the Company
Strnádelová, Nikola ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor thesis deals with the marketing mix of a company specializing in the production and sale of seals. The thesis is divided into three parts: theoretical, analytical, and proposal. The theoretical part defines the basic concepts of marketing and the marketing mix. The second part focuses on analyzing the current state of the company. The final part of the bachelor thesis, based on the previous analyses, is dedicated to proposing improvements to the company's marketing mix.
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Proposal for a networking platform for start up companies using lean canvas principles and the concept of minimum viable product concept
Varga, Michal ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Abstrakt Bakalárska práca sa zameriava na strategický rozvoj start-upovej networkingovej platformy na pôde univerzity. Práca nachádza podmienky rozvoja networkingovej platformy pre študentov a akademických pracovníkov VUT v Brne s podnikateľským myslením. Hlavným cieľom platformy je prepojiť študentov a akademických pracovníkov z rôznych fakúlt a zapojiť ich do tvorby nových start-upových tímov a projektov. Cieľom tejto práce je nájsť správne aspekty networkingovej platformy, ktoré musia byť začlenené do tejto študentskej platformy, a vytvoriť MVP (minimal viable product). Na dosiahnutie predpokladaného cieľa sa použilo niekoľko teoretických modelov a metód, aby sa pokryl čo najpresnejší strategický plan rozvoja tejto platformy. Kľúčové slová: platforma, sieť, výskum, študenti, projekty, MVP, podnikanie.
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Financial literacy of secondary school students.
Havlena, Ondřej ; Prokop, Jiří (advisor) ; Mojžíšová, Jarmila (referee)
Name: Ondřej Havlena Work leader: Doc. PhDr. Jiří Prokop Ph.D. Topic: Financial literacy of secondary school students. Abstract This thesis will be divided into two parts. In the theoretical part I will focus on the principles, definition of concepts and explanation of the functioning of the financial market. The theoretical part will also focus on the interpretation of the phenomenon of financial literacy and will show the basic range of tools that can facilitate the acquisition of basic financial literacy methods and techniques by today's young generation. Furthermore, I will discuss the integration of financial literacy into school curricula. In the second, practical part of the bachelor thesis, I will develop a quantitative financial literacy questionnaire for secondary school students to determine their level of financial literacy. I will conduct the questionnaire survey in selected schools, a grammar school, an industrial school and a vocational secondary school. Finally, I will analyze and evaluate the results of this research and possibly propose possible theories on how the situation could be improved. Key words: Finance, Financial Literacy, Student, High School, Research
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Scientific discoveries inspired by psychoactive plants
KRATOCHVÍL, Lukáš
This thesis deals with psychoactive plants with substances that have been used to increase creativity, openness and insight in the thinking of scientists. The aim of the work is to describe psychoactive plants and substances that were used by scientists during scientific discoveries and to bring these specific discoveries and scientists closer. The search and research method (questionnaire) was used for the solution. A total of 301 respondents filled out the questionnaire voluntarily. Through research, I discovered that the most used psychedelic substances in scientific discoveries were LSD, DMT, and mescaline. These substances are obtained from the following psychoactive plants: Purple sedum (Claviceps purpurea), Reed sedge (Phalaris arundinacea), Mimosia hostilis, Williams's hawthorn (Lopophora williamsii) or San Pedro (Trichocereus pachanoi). This result was also confirmed by the analysis of the results from the questionnaire. The result of this work is that these psychoactive species and substances show great potential for application in various fields, including in scientific research. So they certainly have an effect on creativity, insight and overall mental state. For this reason, further research and more legal benevolence with which subsequent research is associated would be good.
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