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Identity Background
Kleinerová, Zuzana ; Kleinerová, Klára (referee) ; Klodová, Lenka (advisor)
Diploma thesis Background identity is a series of events through which I am trying to find a harmony between the magic of art and life. I decided to initiate the situation, "performance" mediating an authentic, strong feelings. I tend to performance associated with life in the self-reflective approach. Based in my own performative practice in which the strength and authenticity is reflected primarily in the exchange of energy between the audience and the performer. I started to define an ideal conditions for performance to achieve this exchange, authentic experience and mutual perception of the situation within the relationship between "performer" and "spectator". In November 2015 I planned "authentic performances " series . The mutual forming of "performing" act I have anchored in the concept of identity, which is infinitely formed in relationships and the never-ending negotiation process. In the name of authenticity I am exposing myself within the anonymity of public space and waiting for the moment of identification. Waiting for concrete spectator who is already a part of me within a certain social role. Unexpected intervention into the everyday life of concrete person make the opportunity of authentic experience. Experience which is a part of his everyday life completes the action, giving the context. During the realization I got the opportunity to exhibit in the Palais de Tokyo. Aware of the significance of this opportunity for the development of my own artistic career I have decided to accepted it as a challenge. Although the terms of institution are utter contradiction of those conditions I had defined previously for authentic experience. In the name of authenticity and my principles I decided to be present in the role of spectator. To be invisible to this prestigious gallery. Be invisible to the artistic group Delta Total through which I had the opportunity to exhibit. To be inside and outside in the same time. The starting point of the last part is a necessity with the goal to get a master's degree. The necessity of outcome for jury can also betray my ideals of living authentic event. I should mediate all the experience of past events (to date 20th of April- thirty-three events) which happened in so many different places in the space of "Malá Amerika" in Brno...
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(Non)moving pictures of horror. Narrative and stylistic functions of photography (not only) in horror films.
KRATOCHVÍLOVÁ, Lenka
The aim of this work is to open the question about the role and use of photography in the horror film. This work in the first step will outline the horror genre and will be shown in different kinds of art. In the second step, this work will focus on the horror film, where it will be listed its brief history, what attracts the spectator in horror film and characteristics of the horror film. In the third step, this work will be dealing with use of photography as an important element in the narration of film. Naturally will be mentioned stylistic use of photography when the photography works as a trick. Every use of the photography will be shown in examples of horror and non-horror films.
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The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj
Vitoušová, Natálie ; Kárníková, Lydie (advisor) ; Reifová, Irena (referee)
The bachelor thesis entitled "The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj" deals with the question of how the perception of the portrayal of a particular stage of contemporary history (the November Revolution of 1989 and the social events of the early 1990s) in the series differs between two different groups of viewers, the memorials and the non-memorials. The thesis consists of pilot research conducted with two respondents, each representing one of the two audience groups. Their experience of watching and perceiving the series is explored through a semi-structured interview method with predetermined thematic headings. On a theoretical level, the thesis explores how the format of the series: the memory medium, utilizes concepts of nostalgia along with cultural and communicative memory, while considering account the specificities of post-television audiences. Furthermore it describes the relation between memory and history, as well as presenting the specific importance of the period 1989-1990 in modern Czechoslovak and Czech history. The thesis contributes to the understanding of how cultural memory is shaped in the series Vyprávěj, and its further aim is to develop interview scenarios for more extensive research with more...
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Image of Physicality - Physicality of Image
Slachová, Markéta ; Sedlák, Michal (advisor) ; Fulková, Marie (referee)
In the thesis submitted, I deal with the concepts of human physicality and image and their mutual relationship from the point of view of how physicality can be made present in the image and hence in the very dialogue between an artwork and the viewer. The other part is devoted to artistic contexts. I would like to give examples of various works of art which can be traced by means of confronting the contemporary concept of physicality and the appearance of a human figure coming from the earliest paintings to art actions of the present and contemporary art events. My goal is to try to grasp the relation between image and physicality, especially in the context of art education and possibilities of gallery and museum education. I designed and implemented a large educational project: Painting the flesh - the physicality of painting, that uses elements of visually dramatic conception of art education, emphasizing work with pupils physicality of their own, linked to the contexts of art history and also deals with the theme of interpretation, reproduction and manipulation of paintings. The visual part is called Interpretation as a shift from the painting of physicality to the physicality of painting and is also derived from the topic examined in the work.
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Pošta pro tebe-reality TV and social motivation of participations
Ptáčková, Renáta ; Bednařík, Petr (advisor) ; Gerbery, Juraj (referee)
Abstrakt_anglicky _Diplomova_prace_Ptackova_Renata The diploma thesis "Pošta pro Tebe - reality TV and social motivation of participants" focus on the use of social television. It describes in detail the reality TV genre, its brief history of broadcasting, focusing on the motivational elements of the program participants Pošta pro Tebe. It investigates the impact and effect of media and mediated relationship to the contents of a reality. It analysis the audience base, explores reasons for visiting the TV studio spectators, why people looking for this TV show and why they watch it by questionnaires, interviews. It's looking for the credibility of the program and asking whether the audience would become program participants. Further, the work captures the audience ratings and popularity in each year of its broadcast. Finally, describes the creation of the show and behind the scenes. The diploma thesis is divided into 4 chapters: Theoretical introduction thesis (clarifying the concepts that are crucial for the work related), Ratings (analyzing rating charts of the first channel of Czech Television and the demographic composition of the audience), Behind the Scenes program (described shooting of, the role of interested participants, technical background of the show), Audience (defines who is the audience and...
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Marketing communications of AC Sparta Praha
Fanta, Jan ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing communications with fans of this club. Methods: In this thesis have been used methods of case study, analysis of available documents and texts, structured interview with director od marketing, and director of communications and public relations of AC Sparta Praha. Results: By the analysis of marketing communications of AC Sparta Praha has been found that several projects could be added. The proposal has been followed the concept of marketing communications, because i had not been detected considerable deficiencies. The proposal has come from the possibilities of the club to be realized. Keywords: sport marketing, football, communication strategy, social media, fan
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A method of programming the TV channel ČT1 in connection with its focus groups
Kindlová, Pavlína ; Štoll, Martin (advisor) ; Lokšík, Martin (referee)
This thesis deals with programming of the TV channel ČT1 in connection with its audience. The first part of this thesis is a theoretical explanation of the television programming. It clarifies reasons and methods of the channel structure, then it introduces the research of viewer ratings. It concerns the techniques of the television programming whose goal is to gain sufficient ratings of the stated programme. However, it also determines the Czech Television as a public broadcaster with respect to the Czech law. It tries to explain how this fact affects programming of the Czech Television's channels. The second part of this thesis consists of practical research of programme ČT1. It analyses four weeks in 2015, it clarifies their main features. It takes knowledge from three interviews with the key operatives who are responsible for the programming at the Czech Television. It also devotes to the fact how the target audience forms placing of programmes sociologically. It is known that the association of human life with television broadcasting is necessary and strong. Besides, it identifies the channel ČT1 as it is, it compares its target audience with other channels of Czech television. A significant part of the thesis is dedicated to its prime time and the comparison with competitive channels....
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Video installation /spatial installtion
Leisnerová, Hana ; Pfeiffer, Jan (advisor) ; Gajdošíková, Pavla (referee)
In the beginning of my thesis, I reckon with terms of installation and videoinstallation from a theoretical point of view. After establishing their meaning, I work with them in the context of my works. The centre of my thesis is my project called "232 712 steps" and its motive of voyage. My art project contains three main aspects which are experience, documentation and installation and which I explore with my own subjective perspective, but also contextualize with other works of art. Through my didactic part, I work with the term of projection and ways of recording it, each time with different perspectives. Key words: voyage, experience, documentation, photography, installation, space, gallery space, spectator
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