National Repository of Grey Literature 218 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Communication Channels and Marketing Strategies of the Herbář Tv Serie (With Emphasis on Social Networks)
Camrdová, Šárka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy
Orality in Dialogic Computer-Mediated Communication
Laubeová, Zuzana ; Mareš, Petr (advisor) ; Jandová, Eva (referee) ; Janovec, Ladislav (referee)
The subject of this thesis is orality in informal dialogic computer-mediated communication (henceforth CMC). This type of communication is represented by internet discussions, discussion fora, and Facebook posts. All these three genres are compared with informal spoken face-to-face dialogues. The data are covered by the Koditex corpus, which contains the CMC genres, and the Ortofon corpus of spoken language. The term orality can refer both to the realized communication form - spoken or written (so- called media orality) and to the summary of linguistic characteristics associated with the prototypical informal spoken dialogue (so-called conceptual orality). This thesis focuses only on conceptual orality, which is based on nine language features divided into the three following areas: dialogicity, spontaneity, and fulfilment of pragmatic needs of communication participants. The analyses show significant similarity between the functional use of features in both spoken and written communication. This applies primarily to the features associated with spontaneity (repetition of the same words, the presence of word fragments, typos and misspellings) and the fulfilment of pragmatic needs (discourse markers, pronoun non-dropping, iteration of graphemes). It follows that the selected CMC genres appropriately...
Intertextuality in selected works by Terry Pratchett
Nečesaný, Tomáš ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
IN ENGLISH The thesis deals with intertext and architext relations in some works of T. Pratchett. It tries to introduce some variants of intertextual referencing, their possibilities and above all to map the use of this literary phenomenon together with its interpretation. The aim of this work is to create at least an approximate map of links with their description. The method of work is primarily a thorough study of novels in translation and their originals. The introductory part of the thesis deals with the theoretical basis, the central part of the work is a summary of individual passages containing an intertext or architectext reference and their analysis.
Facebook and Instagram in Media Education at the Lower Secondary School
Smola, Lukáš ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
This diploma thesis focuses on social networks and their usage in media education at a lower secondary school. The thesis exclusively deals with Facebook and Instagram and is divided into two parts, the theoretical one and the practical (empirical) one. The theoretical part studies both types of social networks and presents their development. Moreover, it focuses on the specifics of electronic communication and alludes to other topics such as media communication, media literacy, media education etc. The concluding passages of the theoretical part then focus on the relationship between media education and the curricular documents of the Czech educational system. The following practical part applies the outcomes of the theoretical part. Firstly, it takes into account works of several Czech linguists on whose findings the empirical analysis rests. Secondly, the reasons why media education should be present in education are listed. In its main part, the thesis then presents an analysis of selected material related to media education and offers possible methodological suggestions relevant to media education. The outcomes of those suggestions for the curricular documents are present, too. Finally, it also copes with research conducted on Czech language teachers and their stance towards Facebook and...
Expanding the Vocabulary of Roma Pupils in the Second Level of Primary School
Kráčmarová, Drahoslava ; Šebesta, Karel (advisor) ; Janovec, Ladislav (referee) ; Chejnová, Pavla (referee)
The work deals with the acquisition of vocabulary in the period of advanced language development in second-level primary school pupils from different socio-economic and socio- cultural backgrounds. The theoretical section summarises the basic findings as well as the existing empirical research, focusing in particular on the influence of the family environment of the individual on his/her linguistic development. It provides a complex picture of the education of Roma children in the Czech Republic at this point in time. The investigative section presents independent research into the vocabulary of pupils, with regard to selected word groups in the acquisition corpus SKRIPT2015. The texts of pupils attending schools in socially-deprived areas, or in areas under threat of social deprivation and with a strong Roma presence, are compared with the texts of pupils attending average schools. On the basis of this comparison, a picture emerges of the impact of different socio-economic and socio-cultural environments on the written language of pupils, as well as the effectiveness (or lack thereof) of the existing support mechanisms provided by educational institutions. KEYWORDS acquisition of language, advanced language development, expansion of vocabulary, education of Roma children, acquisition corpus, SKRIPT2015

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