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Using of Marketing Tools in Chosen Retail Subject
DOUŠOVÁ, Lucie
The topic of my bachelor thesis is: The size of exploitation of marketing tools at chosen retail business. As well as an exploration of facts, a practical part can also be found there and it consists of two sections. It is composed of a quantitative and qualitative market research. In the quantitative research forty-four retail businesses in West Bohemia were analyzed. A qualitative marketing research refers to a chosen retail subject.
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Using of Marketing Tools in Chosen Retail Subject
HAVLÍČEK, Radek
In those baccalaureate work am try analyse state exploitation marketing tools in choice sample retail subjects. In quantitative parts work am analyzed sample retail subjects choice systematic potluck from areas limit highlands. These subjects am addressed through ready questionnaire. Qualitative volume of work presents case study, who basis was deep conversation with owner choice retail troop that the finds in also areas.In final parts am on the basis quantitative and qualitative research processed recommendation for choice retail subject that the would according to mine opinion redounded to his next development and fruitfulness.
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Application of marketing in nonprofit organizations:ART Prometheus, o. s., CIANT, o. s.
Hoffmannová, Petra ; Procházková, Markéta (advisor) ; Stojáková, Karla (referee)
The thesis compares the application of marketing in the two selected nonprofit organizations that are active in the area of cultural management and production; ART Prometheus, o. s., and CIANT, o. s. The practical part comes from theorethical knowledge which is related to marketing mix, and this knowledge is applied to the above mentioned organizations.
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Brand management
Čeřovský, Michal ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.
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Inquiry into the Use of Marketing Tools in the Management of Firms
Dočekalová, Jana ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.
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The analysis of marketing specificity in art gallery
Lednická, Lenka ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
In the last 30 years in the world of art increased the need to implement the economic strategies for the administration of non-profit organizations. The aim of the thesis is to describe to the readers the application of the marketing tools in the field of gallery management. The thesis consists of three parts. The first part concerns the development of museology and the situation of culture in Czech Republic. In the second part the thesis deals with the development of art marketing and the way in which the world of art perceives the basic differences between product and customer. The third part is the analytical part. It analyzes the different ways in which specific applications of marketing tools are used in five selected Prague galleries. The goal of the thesis is also to illustrate the situation of galleries in Prague and the revision of some basic elements needed to improve their competitiveness in Europe.
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Usage marketing in development of Central Bohemia region
Šímová, Václava ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This thesis deals with using marketing in development Of Central Bohemia region. In the thesis there will be explained the term local marketing, organization of Central Bohemia region (council, vestry,...) and documents focused on marketing. The main part of thesis will be about marketing instruments -- comunication, product, price, distribution and people -- their analysis, instructions for improvement and new impulses.
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Internetový marketing v cestovním ruchu
Vetyšková, Lenka ; Valentová, Jana (advisor) ; Vaško, Martin (referee)
Práce se zaměřuje na novou formu marketingu.První část se věnuje teoretickému popisu jednotlivých složek internetového marketingu a jejich aplikaci v podnicích a rezervačních systémech cestovního ruchu, jako jsou cestovní kanceláře, letecké společnosti, prodejci letenek či ubytovací zařízení. Další část se týká praktického porovnávání jednotlivých podniků a rezervačních systémů. Cílem práce je na příkladech uvést, jak jsou v různých sektorech cestovního ruchu v ČR využívány možnosti internetového marketingu.
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The Marketing Activities Analysis of the Firm Hennlich Industrietechnik, s.r.o.
Schovánková, Zuzana ; Zamazalová, Marcela (advisor) ; Ryšánková, Alžběta (referee)
The diploma work deals with analysis of marketing aktivities in the firm Hennlich Industrietechnik, s.r.o. targeting the communication with the customer, competition and inside the firm interior too. In the particular chapters there are solved the applications of the communication mix instruments, different approach of the managers to the marketing management in the separate branche offices, the efficiency of marketing activities and their influence on the firm turnover and profit. The work compares the economic results of the separate branch offices and looks for the continuity with the results of marketing aktivities. Further the work points out to the negatives and mistakes of the marketing and tries to find the way to the marketing efficiendy increase.
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