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The communication strategy of the Knižní klub company
Adamcová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma thesis deals with the communication strategy of Knižní klub publisher since its establishment till the end of the year 2013. Knižní klub belongs to publishers that mostly in 90s' formed Czech literary culture by its business model. Until recently it was a part of the world media group Bertelsmann, which has operated literary clubs all over the world since 50s' of the 20th century. It entered the Czech Republic shortly after the revolution and brought many forbidden titles. The policy of edition represented the mix of the quality world literature and also the whole range of saleable books which copied actual readers' trends. On this basis, I focus on historical background and its influence of the policy of edition. Then I deal with the development of the literary club after the year 1989. With The Knižní klub publisher, which has gone through several changes from distribution company to appropriate publisher, I try to target the communicational activities in socio-cultural context. Communication strategy was observed through club catalogues and media. Media image in social-cultural supplements Víkend Mladé fronty Dnes, Salon Práva and critical monthly journal Literární noviny is also part of the text and helps to understand the strategy of the publisher.
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Michael Kácha and Czech Literature
Machková, Barbora ; Merhaut, Luboš (advisor) ; Vojtěch, Daniel (referee)
This thesis presents the personality of Michael Kácha, anarchist editor and publisher. Biographical sketch shows not only his editorial activity and journalism (for instance in journals Práce, Zádruha, Mladý průkopník, Klíčení) and his work as a publisher (Družstvo Kniha, Kacha Verlag), but pays attention also to his activities within workers' and anarchist, respectively anarcho-communist organizations, which is inextricably connected with his literary activity. A bibliography of texts of Michael Kácha and a list of books published with his participation is the part of this thesis.
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Marketing activities Euromedia Group in 2011-2013
Janků, Michaela ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The aim of the thesis "Marketing activities Euromedia Group in 2011-2013" is to present the marketing communications of one of the strongest publishing houses in the Czech Republic: Euromedia Group. The company also owns a nationwide distribution network through which it gets its titles to all households, bookshop networks, supermarket chains or to booksellers and also one of the biggest reader's club in the country. At the beginning of the thesis the company is introduced, including its history and rules of membership in the reader's club. The following chapters focus on its marketing activities. They include the current members care, recruit new members recruitment and book events for the public. The thesis addresses also support of Czech authors and the Knižní klub Literary Award that is one of its tools. The promotion of books in various media is explored in the final chapters. Powered by TCPDF (www.tcpdf.org)
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Cultural institution in the controlled culture system. Publishing company SNKLHU
Forstová, Eva ; Czumalo, Vladimír (advisor) ; Balon, Jan (referee) ; Merhaut, Luboš (referee)
Thesis is focused on research into cultural institution. It is not only theoretical; it takes an interest in concrete institution, the former SNKLHU publishing company, in certain historical period of the years 1953-1960. It is based on research into the rules established by the policy of the Communist Party to control economy and society. It points out how one of the most important cultural institutions of the second half of the last century in Czechoslovakia under these rules implemented the job of publishing books. How this institution fulfilled tasks resulting form the cultural politics motivated by the communist ideology and subordinated its management and editorial policy to it.
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Information needs of editors in publishing industry
Hajdová, Marie ; Papík, Richard (advisor) ; Stöcklová, Anna (referee)
This thesis is focused on the issues of information behaviour of editors from publishing with an emphasis on information needs and the sources of information. The first part deals with the position in the information publishing companies, the trend for electronic publishing and its influence on the book market. The following is an overview of selected terminological terms from publishers and their analysis. The next chapter is a summary of information behaviour theories, related concepts, models and current research in the Czech republic. The results of research that was realized for the purpose of the thesis between Czech editors are summarized and analyzed in the conclusion. Based on these results, proposals for the increasing of information literacy of editors are included in the thesis.
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The postwar generation of translators: Small and Big History. Illustration issues on interviews with translators
Neudertová, Miriam ; Šotolová, Jovanka (advisor) ; Rubáš, Stanislav (referee)
During the research project "The situation of literary translation in Czech society after 1945", which was initiated by the Institute of Translation studies of the Faculty of Arts of Charles University and undertaken between 2008 and 2011, nearly thirty interviews were conducted with important Czech translators of the post-war generation. This thesis follows the cited research project. It is divided into three parts. The first part presents an introduction to the methods of oral history. The second part confronts objective historical facts with subjective memory - information obtained through the conducted interviews. The third part expands the corpus with two further sets of interviews. These are introduced by a short depiction of the presented narrators and followed by an editorial note. In the summary the paper points out and evaluates the results gained by the present research, including the newly collected material.
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The Profile of Contemporary Publisher:HOST
Lukášová, Barbora ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In this thesis I try to outline running and production of the contemporary publishing house Host. The publishing house Host was established in 1990s' but the magazine Host, whose legacy the publishing house carries, has been working for several decades. The publishing house Host and the magazine Host have been coexisting simultaneously and shared almost the same editorial team. For that reason it is not quite possible to separate one from the other. In the first part of this thesis I introduce the initial existential period of the magazine Host from 1920s' to its samizdat publication in 1980s'. In the next part I try to ouline the beginning of the publishing house Host leaded by Dušan Skála in early 1990s'. The current shape of the publishing house and the magazine has been formed since the second half of 1990s' under the leadership of Tomáš Reichel and Miroslav Balaštík. In the main part of my thesis I try to describe the contemporary work of the publishing house Host which I make mostly through its book production. I also try to point out the transformation of the publishing house Host from a narrowly focused publishing house to a publishing house whose production can excite even a mass readerʼs interests. The aim of my thesis is primarily to introduce comprehensive description of publishing...
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Edition profile and marketing activities of Kniha Zlín publishing
Kajabová, Marieta ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In my work I focused on small and relatively young publisher Kniha Zlín. The purpose is to provide basic information about Czech book market, history of this publisher and point on the progress of its rather specific edition profile including the current trend of e-books. On the basis of provided statistics I evaluate the success of single editions and specific titles, both paperbooks and e-books and I compare Kniha Zlín with other similar publishers. In final part of work I summarize online and offline marketing activities of Kniha Zlín and the image of publisher in media.
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