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Use of Language in Internet Communication and its Impact on Standard Portuguese
Kohoutová, Kamila ; Hricsina, Jan (advisor) ; Jindrová, Jaroslava (referee)
Use of language in CMC and its impact on daily used Portuguese Bachelor Thesis Portuguese Philology Charles University in Prague Author: Kamila Kohoutová Supervisor: PhDr. Jan Hricsina, Ph.D. Abstract The present thesis concerns use of a specific language code, typical for computer-mediated communication and online environment. Such code is more often than not associated with younger generations, namely the millennials and generation Z, and have been raising worries as to what impact it might have on teenage literacy and their capacity to properly communicate. The aim of the thesis is to verify whether use of Internet by these generations indeed may influence Portuguese language in a negative way. First, we present the topic in a concise way in the introduction part and then move to describing not only the social changes, but also technology innovations, remodelling the linguistic landscape over past centuries. We further investigate the direct impact that the Internet, as a medium, has had on language genres in Chapter 2. Chapter 3 is dedicated to categorizing the characteristics of netspeak and Chapter 4 focuses on the theory of code-switching. Finally, the thesis is concluded by our own analysis of written works by Portuguese secondary school students. Key words: Portuguese, Internet, computer-mediated...
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Generation Y and Hungarian Film
Rychterová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The subject of this master thesis is the interconnection of two quite different topics. These themes are generation and film, specifically Generation Y and Hungarian film. Such a link between these two themes is provided by Hungarian director György Pálfi and his film Taxidermia. The first part of the thesis introduces primarily a theme of the generation, describing generations from Baby boomers to Generation Z. It explains how these cohorts are dated, why they are called like this and what is typical for them. At the same time, the basic knowledge from the historical context is explained, which, in fact, determines these cohorts. The second part of the master thesis focuses on the topic of Hungarian cinematography. It describes the history of Hungarian film, presenting typical directors and their films. There is also a practical part showing what young people of generation Y know or do not know about Hungarian films. The third part of this thesis is called György Pálfi. This section is the most important one. It includes an interview with the director himself and an analysis of his film Taxidermia. This film plays an important role in his work because it brings all our themes together.
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The attitude of the Generation Z to the "indoorisation of outdoor sports"
Veselá, Jana ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The attitude of the Generation Z to the "indoorization of outdoor sports" Objectives: The main aim of my bachelor thesis is to clarify the attitude of the generation Z to the growing offer of outdoor sports in artificial, safe, and controlled conditions. Clarification of attitudes would lead to a better understanding of the wishes and preferences of the various participants belonging to the generation Z. Methods: The thesis uses the method of quantitative research, namely electronic questioning, which aims to determine the attitudes and motivation of at least 150 respondents, belonging to the Z generation. The set of respondents was thus determined by a partially influenced selection. Results: The result of the thesis can generally be formulated so that generation Z has a positive attitude to the indoorization of outdoor (lifestyle) sports. Generation Z appreciates the characteristics of both the indoor world and the natural environment. However, we can observe the tendency to prioritize indoor centres mainly on the basis of practical reasons, such as time and distance availability, better training efficiency, or the possibility of sports all year round, even in bad weather. The results showed that the respondents representing the generation Z are more active in an indoor environment in...
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Generation Z and sports brands
Šustrová, Tereza ; Voráček, Josef (advisor) ; Navrátilová, Miroslava (referee)
Title: Generation Z and sports brands Objectives: Main goal of the diploma thesis is to find out brand importance in decision-making process of generation Z living in capital city of Prague using group interviews. Methods: The qualitative method was used in the diploma via group interviews. Scenario of the group interviews was based on literature search. Audio record was taken during the interview which was used with notes to analyzing the data. Summary protocol method was used to rewrite data from audio record. Results: For generation Z living in the capital city of Prague, the brand plays its role in the buying decision-making process in all its phases in the purchase of sporting goods. Generation Z living in capital city of Prague got good relationship with sporting brands. They are willing to pay more money for branded goods and they are loyal to brands. Keywords: generation Z, brand, sports brand, consumer, consumer behavior, buyer decision process
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Attitude of generation Z to Czech documentary audiovisual production from years 2000-2020
Haiklová, Kristýna ; Halada, Jan (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the attitude of the Z generation to Czech documentary films and series. The aim of the work is to describe the common tendencies of the whole generation Z or its subgroups within their attitude to Czech documentary production. The research method for determining the attitude of this generational cohort is a questionnaire survey. In the beginning the Z generation is characterized, its formants and basic characteristics are analyzed. One of the subchapters also focuses especially on the Czech generation Z. In the theoretical part space is also devoted to documentary production, specifically its characteristics, typology and history of documents. The genre of the document is presented both in the global context and also in the Czech environment in the work. The practical part describes the research which has the form of a questionnaire survey. The results are presented for each evaluated question separately while at the end there is a collective summary with the most important and interesting findings from the research.
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The FOMO phenomenon in the context of the social network Instagram
Thein, Filip ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor's thesis focuses on the FOMO phenomenon, ie the fear of missing out, on the social network Instagram. The theoretical part deals with the definition of the term FOMO from a psychological point of view and its application in marketing. Furthermore, it represents the relationship of generations to social networks with a focus on adolescents and young adults. The practical part uses qualitative research to examine how the FOMO phenomenon affects the activity of young adults on the social network Instagram. It also examines how users respond to FOMO marketing by influencers.
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Attitudes of generation Z towards activism on Instagram
Nguyen, Nhu Anh ; Vranka, Marek (advisor) ; Ježková, Tereza (referee)
1 Abstract This thesis maps out attitudes of generation Z towards activism on Instagram, examines their ways of participation on the platform and explains the relationship between online and offline activism. Results of quantitative research show that women share more activist content on Instagram than men. There seems to be only a weak positive correlation between online and offline activism. However, members of generation Z seem to believe that online activism does influence offline behaviour. Afterwards, semi-structured interviews were conducted. Users that created activist content listed awareness raising, showing their point of view and legislative change as their motivation. Users who consume activist content on Instagram showed scepticism towards presentation of mainstream topics on Instagram, however, they praised new topics and new perspectives. In their opinion, activist content on Instagram can be described as visually attractive and simple.
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Corporate Trainee Program Design and Implementation into an Organization Using Project Management Techniques
Drápalíková, Jitka ; Řezníček, Tomáš (referee) ; Smolíková, Lenka (advisor)
digitization, digital transformation, innovation, energy industry, HR, work with students, trainee program, trainee scheme, corporate culture, project management, onboarding, gen Z, generation Z
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The TikTok phenomenon and its influence and perception in Czechia
Kudyn, Viktorija ; Ortová, Nina (advisor) ; Vranka, Marek (referee)
Annotation: Bachelor's thesis aims to define perception of the TikTok social media platform in Czechia. Theoretical part covers the evolution of the platform alongside other prominent social media, reasons for its growing popularity and security challenges it faces globally, with focus on the most prominent case of TikTok ban executed by Donald Trump, president of the United States. Quantitative survey among respondents aged 13-35 looks into the perception of TikTok among Czechs in aspects examined in theoretical part. Respondents included active users of the application as well as those who are aware of its' existence but are not present on the social media. Survey analysis aims to compare the answers of respondents aged 13-18 and 19-35 and define their differences in views. Those views are then summarized to give a possible bigger picture of the situation in Czechia.
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