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Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic
Gejdošová, Iva ; Soukeník, Štěpán (advisor) ; Švec, Kamil (referee)
This bachelor thesis titled 'Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic' is an exploratory work which analyses how potential first ladies were portrayed on Facebook whilst their husbands, candidates in the 2018 Czech presidential election, ran their official campaigns. The objective was to uncover the role assigned to female spouses during the campaigns, how the women were constrained by traditionally feminine roles and to whom is their presence affecting. This thesis utilises the method of content analysis, which is employed not only as a mere data gathering tool to detect the textual side of posts, but also applied visually. A coding instrument which used Goffman's (1979) Gender displays was employed to detect the visual frames of the First lady. The textual portion of Facebook communication was sorted based on the mentioning of a spouse and then further examined using a coding sheet consisting of a total of 13 variables. By analysing Facebook posts published by each candidate during the official campaign, the thesis aims to depict how potential first ladies were depicted in traditional female roles, constrained by norms, and with no further role in the political process. The practical assessment of the paper crucially demonstrates the...
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Rise of Macri and decline of Kirchnerism in Argentina
Skutelniková, Milena ; Krausz Hladká, Malvína (advisor) ; Soukup, Jaromír (referee)
This bachelor thesis follows the causes of the loss of popularity of left-wing politics of Cristina Fernandez de Kirchner so-called kirchnerism and Mauricio Macri's victory in the 2015 presidential election. Right-wing politician Mauricio Macri with his victory broke the twelve- year-old domination of kirchnerism. The thesis consists of three parts. The first part focuses on the political system of Argentina. In the second part I followed the policies of Nestor and Cristina Kirchner, which led to the financial crisis of 2014-2015 and the third part analyzes the presidential elections themselves.
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Application of Paired comparison method in election research
Lišková, Kristýna ; Jeřábek, Hynek (advisor) ; Krejčí, Jindřich (referee)
Author of these thesis researches the ability Paired comparison method to predict the results in the presidential elections during January 2018 ( the first and the second round). The pair comparison method is based on the assessment of individual candidates in combinations (pairs) where two candidates stand against each other and there is a judge who compares them in all combinations. The author carried out an investigation using three standardized questionnaires. She has applied the method in the first questionnaire and surveyed the actual choice of the respondents in the other two questionnaires. There were 392 respondents who participated in the complete questionnaire surfy and their answers were analyzed and compared with their results of Paired comparison method. The thesis also shows the accuracy of the method and the suitability of the application, as well as the ability to predict the results of undecided voters. The Paired comparison method in prediction of the results of the first round, but was able to estimate the results of the second round. The author concludes that Paired comparison method should be used in several round types of elections or those where two candidates stand against each other. There are also examined the disadvantages and risks of the method.
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Securitization of Migration in the 2017 French Presidential Election
Krutá, Gréta ; Ditrych, Ondřej (advisor) ; Kaleta, Ondřej (referee)
Far-right parties and anti-immigration moods were on the rise in 2017 European politics. After Brexit vote and Donald Trump's triumph in the US elections, whole world was watching the 2017 French presidential election with great vigilance. Using the method of discourse analysis, the principal objective of this master thesis is to identify to what extent was the immigration constructed as security threat in presidential election and how did major presidential candidates use political discourse for identity construction - positive representation of French Self and negative representation of Migrant Other. For the purpose of analysis, first three presidential candidates with the largest share of votes were chosen: François Fillon, Marine Le Pen and Emmanuel Macron. Concerning the theoretical framework, all research stems from Copenhagen school which defines vital concepts for our research: societal security and securitization process. From methodological point of view, Lene Hansen's Self/Other identity construction model is used. Keywords Securitization, Islam, migration, France, presidential election, discourse analysis, national identity
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Laïcité in the French Political Discours in Moment of Redaction of the Law on the Separation of the Churches and the State and during the Presidential Elections 2017
Vu, Dominik ; Bauer, Paul (advisor) ; Matějka, Ondřej (referee)
Laïcité is a very strict form of religious neutrality in France created in 1905 by the law separating the church and state. It was nevertheless one of the hot topics of the French presidential elections in 2017. Nowadays France is acountry with the biggest Jewish and Muslim populations in Europe. With a demography so different from the one in 1905 France is today having a debate over the relevance of the definition of laïcité by the more than 100 years law. In this paper, the author studies whether the notion and interpretation laïcité has changed. By comparing political discourse in both 1905 and 2017, author aims to find out which presidential candidates in the 2017 election define laïcité in accordance with the its creators and with the law itself, what happened with the minority opinions that were not implemented in the law and whether they are still present in the debate and what knew opinions and interpretations exist today but not during the legislative process in 1905.
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The attitude of Czech political parties on the candidature of their members at the presidential elections
Ročková, Anna ; Perottino, Michel (advisor) ; Švec, Kamil (referee)
This bachelor thesis deals with the attitude of czech political parties to the candidature of their members on the office of the Czech president. The analysis involves both direct presidential elections that took place in 2013 and 2018. The main focus is put on the candidates that conduct themselves on behalf of the czech political parties. In the past there has been the opinion that president should be above the political parties and this thesis analyzes what is the opinion of the political parties and why do they take this attitude. The support or the attitude of the political parties is analyzed in media news and in political parties declarations. The analysis also deals with the question whether political parties have supported the candidate only verbaly or if they provided some other kind of support, such as financial or other, as well. This thesis also contains the interviews with the candidates or with the members or with the chairmen of the political parties. These interviews deal with the question whether political parties should nominate their members into the presidential elections or not. One of the part of this thesis is also about the general background of the election and about the conditions that the candidates are subjected to.
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The phenomenon of the rise of the extreme right in France, a content-discursive comparative analysis of the National Front candidates in the presidential elections since 2002
Húsková, Eva ; Perottino, Michel (advisor) ; Komasová, Sarah (referee)
The aim of this bachelor's thesis is the comparison of two presidential candidates, representing the French extreme-right party called National Front since 2002. Over the last few years, the popularity of National Front has been rising - M. Le Pen got into second round of presidential elections in 2017 and also, the party has been obtaining more and more seats in Parliament as a result of legislative elections. This work analyzes the development of the National Front in correlation with the "dediabolization" concept - mechanisms, that aims to normalize its rhetoric (erasing xenophobic and racist remarks, islamophobia and antisemitism). The thesis is focusing on populist elements, which can be seen in the discourse, but also as an ideology promoted by presidential candidates - party leaders representing party interests and goals on a national level. The analysis is divided into two parts - first of all, it is a comparative content analysis of political programs from 2002, 2007, 2012 and 2017, based on four indicators, and in the second part, it is a discourse analysis of speeches from above-mentioned years. To conclude, the work summarizes the rhetorical refinement of M. Le Pen, in comparision with her father and the ways she presents information to the larger public (both in written, but also in...
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Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
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The 2016 Democratic Party presidential primary elections
Laksarová, Veronika ; Kýrová, Lucie (advisor) ; Sehnálková, Jana (referee)
The US presidential election in 2016 is a very important event not only for America itself, but for the whole world as well due to the American influence. This thesis focuses on the process of candidate's nomination for the general election, thus on the primary election of the Democratic Party. The topic of the primary elections is limitedly reflected in the Czech environment not only by specialized literature, but also by the media, mainly due to their time-consumption, complexity and lack of similarity to the Czech system. For these reasons, the whole system of primary elections represents the first part of the thesis. The practical part of the thesis is aiming to analyse political attitudes and programs of selected democratic candidates in 2016 - Hillary Clinton and Bernie Sanders. Selected candidates are compared in the three thematic areas that voters considered as the most important according to pre-election surveys in 2016. The areas include the economy and employment, national security and healthcare. The aim of the thesis, besides of the enlightening of the primary election system and the comparison of candidates, is to answer the hypothetical question whether or not Bernie Sanders could have influenced the result of the general election in the case he would have won the primary elections....
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An Analysis of Candidate Branding in 2016 Presidential Campaingn in the USA
Marxtová, Kateřina ; Shavit, Anna (advisor) ; Vranka, Marek (referee)
American political campaigns, as well as the political marketing tools used in their course, are used as a benchmark for campaigns here in Europe. The reason for that is their complexity and their usage of various touch points when communicating with the electorate, while at the same time maintaining a unified message. In Autumn 2016, the presidential election will take place in the USA - these specific elections will then be a subject of this thesis. The aim of this thesis is to analyze presidential candidates and their communication during their final run for office from the perspective of candidate branding. The other phenomenon to be taken into account will be the celebrification of politicians. This paper should offer a detailed perspective on the brands of both of the candidates and their evolution throughout the campaign. The thesis will focus on the period from the end of the primaries to the day of the election on 8th November 2016.
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