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The Formation and Development of the Czech-TV New Media Division
Šilhan, Jan ; Lokšík, Martin (advisor) ; Štoll, Martin (referee)
The Bachelor thesis is focused on the phenomenon of interactivity, participatory approach and the Czech- TV activities in the field of new media. An increasingly predominant synergy of classic TV service with online content, as well as audience participation through modern communication platforms is a dynamic trend, that media corporations increasingly adapt themselves. A significant example is a formation of specialized figure of Czech-TV New Media division, of which the public service broadcaster demonstrated the importance of modern technologies and online platforms for current and future activities on the market. This thesis aims at describing the technological, strategic, functional and content principles of TV and interactive field convergence. The following part is the close-up characteristics of development and operation of the division, partly the analysis of its activities. The key area of interest is the news production, but the complex perspective involves another activities of the Czech-TV New Media Division. For the purpose of this thesis, practical experience of division members and other people is used as needed. Powered by TCPDF (www.tcpdf.org)
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Development of war image transmission
Medková, Magdaléna ; Láb, Filip (advisor) ; Teplá, Jana (referee)
This thesis attempts to answer how the technological development has influenced the speed of photo transmission and in this context to describe the shift from original model of communication (one - to - many) to the model of new media (many-to-many), which combines interpersonal (one to one) and mass communication. (Crosbie, 2006).
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The Depiction of Everyday Life in the City in the Novels at the Turn of the 1920s and 1930s: The Case of Berlin
Nováková, Barbora ; Tvrdík, Milan (advisor) ; Zbytovský, Štěpán (referee)
This master's thesis attempts to present the literary conception of a modern pulsing German metropolis at the end of the 1920s and the beginning of the 1930s in three significant novels of that time: Döblin's Berlin Alexanderplatz. Die Geschichte vom Franz Biberkopf (1929), Kästner's Fabian. Die Geschichte eines Moralisten (1931) and Keun's Das kunstseidene Mädchen (1932). Attention is paid, on the one hand, to the picture of a babbling city, the presence of technology, new means of transport and advertising in the streets. Most importantly, however, the thesis gives an insight into the social situation of that time, i.e. the issues of everyday life in a metropolis which can be summarized, in the words of the personae, under the term "hard times" - unemployment, criminality or the politicisation of inhabitants in the years before the Nazi seizure of power. In addition, the thesis covers likewise the situation of the new social stratum of employees, the fates of women and an outline of cultural, entertainment and media industry in Berlin. Powered by TCPDF (www.tcpdf.org)
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Archeological researches of medieval malt-houses in Bohemia
Hendrych, Vladimír ; Klápště, Jan (advisor) ; Štefan, Ivo (referee)
This work deals with archaeological evidence of medieval malting process. It outlines the history of beer and malt production, with a focus on the development of brewing in the Czech lands. The text is close insight into technology of malt and beer production and description of premises and equipment required for that. My work decribes so far analyzed archaeological situations that can be interpreted as a remains of manufacturing areas and equipment for the production of malt. Conclusion brings several archaeobotanical findings interpreted as malt. Key words: Middle Ages, malting, brewing, technology, crafts
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The Acceleration of Communication and Manifestations of Everydayness in the Information Society. Parallel to the Approaches of Paul Virilio and Godfrey Reggio
Novotná, Eva ; Fišerová, Michaela (advisor) ; Sluková, Tereza (referee)
This thesis deals with the introduction of new technologies in the information society, which cause acceleration of aspects of everyday life. The consequence of this situation is the increased level of alienation and anonymity among people in cities. The thesis compares the view of two authors. The first one is a French writer and philosopher Paul Virilio, the other is an American director Godfrey Reggio. Both authors perceive the transformation of today's society negatively and describe the consequences arising from the introduction of new technologies. Each of them uses a different form of expression - Paul Virilio, writing and text, Godfrey Reggio, documentary films. Nevertheless, they have the same opinion on the relevant issues and come to similar conclusions. The aim of this thesis is to compare the two authors and their ideas and propose possible solutions to prevent negative consequences of acceleration of aspects of everyday life. Key words Virilio, Reggio, acceleration, technology, information society, media, communication
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The Phenomenon of Zombies in Films by George A. Romero
Čada Wernischová, Nelly ; Čeněk, David (advisor) ; Svatoňová, Kateřina (referee)
(in English) This work deals with the phenomenon of zombie in films by George A. Romero. Its objective is to prove that, although the characteristics of the phenomenon underwent significant change within individual films by this director, it still preserved the basic metaphoric function it had already at the time of its origination in Haiti in the 17th century. . The analytical part, in which three selected zombie horrors by George A. Romero (Dawn of the Dead, Land of the Dead and Diary of the Dead) are discussed, is based on the methods of neoformalist analysis. Based on the analysis of individual films, I have proved that the zombie phenomenon in Romero's films works, the same as it does in Haiti, as a metaphor of slavery with this metaphor being varied depending on the issues that become the current topic of each of the films whose actual aim is to criticise the contemporary society.
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Motivation of Girls for Studying Science and Technology Universities
Bašusová, Martina ; Cirklová, Jitka (advisor) ; Cidlinská, Kateřina (referee)
The thesis Motivation of girls for studying Science and Technology Universities deals with the problem of the low number of the girls on the Science and Technology Universities. It explores how the girls get motivated, what are the influences in the process of choosing the university and what factors influence them the most. The thesis tries to find out the degree of the influence of the socialization like family, the school and the teachers, friends and the classmates and other, such as the possibility of the future employment. It then tries to explore the amount of influence that is done by society and stereotypes and differencies between girls and boys natural characteristics. The research was divided into two parts, at first I made interviews with the girls that already study at the Science and Technology universities, then I did the questionnaire inquiry with girls from the last grade in the highschools. After the data analysis and writing the findings, I get to the final discussion and interpretation. Girls are mostly influenced by their parents especialy because of their support, the next strong influence is the school and the teachers with their pedagogical capabilities and also support. An interest in mathematics is very important, because the populartiy of the subject corelates with the...
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The Literary Reception of Max Picard's Works
Svárovská, Nicol ; Činátlová, Blanka (advisor) ; Vojvodík, Josef (referee)
The thesis treats the subject of how the work of Max Picard, Rainer Maria Rilke and Jan Zahradníček relate. Its unifying element is the motif of salvation, its negative and positive aspect. Picard, Rilke, and Zahradníček perceive the world overfilled with technology and become witnesses of dehumanisation of humans and the related destruction of speech. Their work mirrors this decomposition, but it alongside offers a positive counter movement, an alternative to the age of dominion of technology. A comparative analysis of the specific understanding of the two aspects of salvation also casts light on the reception of Max Picard in their work. The first part deals with the analysis of Heidegger's essence (Wesen) of modern technology (Gestell) and the possibility of alternative revealing (poiésis). It renders the transformation of a human beings and their relationship to things, a transformation diagnosed by Picard, Rilke, and Zahradníček in their work. It thus proposes a context for the observed motif of salvation. The introduction of the first part accounts for a treatise on the loss of a thing which is linked to the penetration of technology and on salvation consisting in paying heed to the inconspicuous state of affairs. The second part opens with the reception of Picard's book Hilter in Our Selves...
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Archaeological Evidence of Pottery from Truhlářská Street in Prague
Volf, Vojtěch ; Klápště, Jan (advisor) ; Žegklitz, Jaromír (referee)
This thesis deals with archaeological evidence of medieval pottery products which were discovered during the emergency archaeological excavation in the area of former Jiřího z Poděbrad barracks on Náměstí Republiky square in Prague. This area is nowadays called Palladium shopping centre. The first part of the thesis deals with real findings. These are construction debris of burning kilns and historical evolution of its construction. The second part of the thesis compares results of excavation with historical datas. The last part of the thesis evaluates the extraordinarily huge file of ceramic artefacts from waste areas, especially defective pieces which complement the picture of medieval pottery production.
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European Union information policy at the time of the Bangemann's activities in comparison with USA
Mikanová, Helena ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
(in English) The thesis "Information Policy of European Union in Bangemann's activities period in comparison with USA" is devoted to the Information policy issue applied by the European Union and the United States of America. The thesis structure is defined at the earliest; afterwards the basic terms are followed. The thesis describes the European Union history, which provides context needed to be able to understand the European Union Information policy. The description and evaluation of the European Information policy in Bangemann's activities period in comparison with USA in the same time period and the possibility of mutual utilization of pros of the Information policy of both countries is the aim of this thesis. The following part is occupied with the comparison of EU and USA Information policy at the beginning of 21st century.
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