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Gender schematization in self-description
Vranka, Marek ; Bahbouh, Radvan (advisor) ; Šulová, Lenka (referee)
This thesis critically analyzes some measures of masculinity and femininity. Special attention is paid primarily to a BSRI (Bem Sex-Role Inventory), which is the most widespread but completely invalid instrument for measuring gender identity. At the same time, there is presented an alternative approach to the topic of gender identity based on an application of statistical discriminant analysis technique to generally shared stereotypical evaluations of typical men and women. In empirical part, proposed approach is successfully tested in practice by creating an index of masculinity / femininity. Results of analyzes of relations between the determined gender identity and various other components of gender belief system (cognitive gender schematization, an explicit M / F and gender attitudes) suggest the validity of this approach. Between feminity (regardless of sex) and a measure of traditional gender attitudes has been found small but significant negative correlation (rs = -0.3). Keywords: masculinity, feminity, discriminant analysis, critique of BSRI
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Ethics in advertising
Kovandová, Tereza ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of this thesis is to analyze the importance of ethics in advertising in contemporary society, on the basis of this information suggest approaches to improve observance of ethical principles in advertising and eliminate the spread of unethical advertisements and simultaneously outline arrangements in the case of potential and already existing conflicts of ethics and advertising. The thesis is divided into two major parts. The theoretical part provides key information concerning the subject ethics in advertising and advertising regulation. The practical part consists of examples of unethical advertising, evaluation of the questionnaire survey and it is supplemented with results of a survey MML -- TGI. The conclusion of the thesis presents a summary and evaluation of the finding results and provides marketing recommendations.
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Information Systems in SMEs- Application in Company STROJÍRNA Vehovský s.r.o.
Vehovská, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis deals with issues of information and communication technologies, particularly their position in society and influence on the world economy. Afterwards, this work is focused on most extended application modules of business information systems. At the same time, the attention is turned on SMEs where is emphasized the opportunity of getting financial support from funds of European Union. The thesis specializes in an implementation of IS, both theoretically and practically. The whole process is presented on the example of the company STROJÍRNA Vehovský s. r. o. Finally, I evaluate benefits of project, summarize conclusions and draw consequences from implementation of IS to other contemporary companies.
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Contexts of a community life in contemporary town
Burianová, Adéla ; Lupač, Petr (referee) ; Růžička, Richard (advisor)
The community has changed in many ways while proceeding from traditional to modern society. It has transformed into new form, which can be called present or urban community. Urban community is a place with stronger solidarity in the world of individualism. It is the result of two forces. Firstly, the natural human need of belonging to any group; on the other hand partially impersonal relationships in contemporary town. The first chapter of the paper deals with the aspects of community phenomena in the work of traditional and also later sociologists. In the following part, the process of seeking one's own identity as one of the main principles of forming urban community is focused. The last part describes the manifestation of a community life in town.
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Analysis of the pension systems of selected countries
Málek, Jakub ; Jílek, Josef (advisor) ; Šarapatka, Michal (referee)
The topic of this thesis is the issue of pension systems, which are an integral part of every advanced society. The aim of this thesis is to provide an insight into the basics of the issue, analyze selected pension systems and to assess the possibility of introduction similar pension systems in other countries. In the theoretical part of the thesis first presents basic aspects of the development of approach to finance consumption in old age, possible forms of pension systems, the risks that are associated with them, as well as several models of pension system that are currently enforced. In the analytical part pension systems of Australia, Denmark, Canada, Netherlands, Sweden and Switzerland are first specified separately and subsequently, on the basis of criteria coverage rate, financial sustainability and adequacy of pensions, subjected to comparative analysis. The result of the analysis is the determination of the Dutch pension system as a system that has, although not in all analyzed areas, the relatively best results of functioning. However, the widespread introduction of this system definitely not recommended, due to given economic differences in various countries, which are described in the conclusion of this thesis. Nevertheless of each pension system we can choose a positive approaches to solving problems on which we can build in the future.
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Breeding and utilisation of domestic animals during early and high Middle Ages according to osteological material from the region of Czech Republic
Winklerová, Dagmar ; Kyselý, René (referee) ; Klápště, Jan (advisor)
This paper presents a summary of up to now published findings concerning domestic animals of early and high Middle Ages, their size, features and possibilities of their utilization. On the strength of available data, importance of archaeozoology is proven in connection with huge social and economical changes during the medieval transformations. The significance of archaeozoology in solving various historical or environmental questions is still not sufficiently appreciated. There are several important elements that depreciate the validity of the evidence provided by archaeozoological sources; bone and other animal remains deposition, working of taphonomic processes, circumstances of archeological survey, or problems associated with methods of evaluation of osteological analyse. We can say that the most important domestic animals were bovid, pig and sheep/goat (hard to differ in skeletal material). The proportion in distribution, regarding individual animal species depends on the type and age of the site, its level of development, environmental conditions, or different culture terms (as social taboos). Firstly, the bovines of Middle Ages were small, at about 100 - 130 cm high, and affected as one kind, described as brachyceros. According to age and gender composition, it reflects combined production of meat...
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Conception of the lifelong learning
Popelková, Lucie ; Neusarová, Jana (referee) ; Šerák, Michal (advisor)
Main aim of my bachelor thesis is to give a comprehensive explanation of the field of lifelong learning, to clarify its transformations during important historical periods and to cover all its aspects. Although learning during whole life is a natural accompaniment of human evolution, it is not possible to let it out of public interests. In most cases, it is all about accidental, unintentional, unsystematic and aimless learning. Provided the system of lifelong learning would be created, which comprises formal education, non-formal and informal learning, is accessible to everyone, the whole process would be more effective and lifelong learning become a device to cope with changes in humans' lives and to cope with problems of society. This is the cause why I concentrate on explanation of this system and its priorities. Since the situation in lifelong learning is connected with the degree of economic development of each state, I do not leave out the present situation in the Czech Republic. Finally, I put a question of real impacts of implementation of lifelong learning. Are his proponents really true and is it surely a device to bear individual's destiny? Or are right those of its opponents, who claim lifelong learning will make inequalities higher? There are people who have reached high degree of education and...
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The meaning of life-long education and adult education in contemporary society
Biskupová, Zuzana ; Mužík, Jaroslav (referee) ; Kopecký, Martin (advisor)
In this bachelor thesis The meaning of life-long education and adult education in contemporary society the author concentrates on the topic of how learning and education influences life of an individual as well as of the whole society and further, how is reflected the significance, inscribed to education today, in actual documents, educational concepts and strategies. First part concentrates on four topics: the innate need for knowledge and understanding, social function of education, education and human relations, and work and education. Second part takes a closer look at the conceptions of life-long education and adult education in its context. It deals with the question of support of a human being on his journey of individual development, and drives attention to educational counseling. In the end it briefly summarizes the basic ideas and themes of selected important European and Czech documents from the field of life-long education. A primary goal of this work was not to give a complete sum of information on each topic, neither to bring fundamentaly new ideas. The goal of this work was to make certain overview of topics, look closely into certain problems, express own opinion and bring the readers to think over this important topic of present time.
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Ethics in Selected Spheres of Economy and their Impact upon Social Field
Rogožan, Filip ; Šťastná, Jaroslava (advisor) ; Tomeš, Igor (referee)
Ethics in Selected Spheres of Economy and their Impact upon Social Field This thesis deals with the importance of ethics in economy. Its goal is to reflect and critically evaluate economic principles. It focuses on chosen aspects of economic thinking and its effect on society. The theoretical part is also completed with specific examples of negative sociocultural phenomenon. The study is analysis of Czech and foreign literature relevant for given theme. This thesis is divided into four chapters. The first chapter deals with solutions of ethical and philosophical-anthropological nature. The second chapter contains key concepts of economic thinking. Specific factors that have a negative social impact are named in this part. The third chapter defined space for interdisciplinary approach and delimited role of main regulators of society. The last chapter describes the social state as an institution trying to unite social and economic goals. It further describes the development of the social state and introduces its current problems caused by economic influences. Base on conclusions of axiology researches there are discussed changes of value in the Czech public towards social measures. The output of this theoretical work is the presentation of ethical principles in interdisciplinary connections. Key...
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