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The influence of media on the czech athletes before and during the olympic games in london 2012
Železná, Katarína ; Němcová Tejkalová, Alice (advisor) ; Hájek, Roman (referee)
The bachelor thesis Influence of Media on Czech Athletes before and during the Olympic Games in London 2012 examines the impact of selected Czech media on the successful Czech athletes including: world record holder Barbora Špotáková, European Vice-champion Denisa Rosolová, World Champions Vítězslav Veselý and Zuzana Hejnová. The main content and at the same time the aim of the thesis is to inspect whether the selected media activity had positive or negative impact to the athletes performance at 2012 Olympic Games in London. The thesis is divided into two parts - theoretical and analytic. The theoretical part is based on two main assumptions. First, media can affect an individual's state of mind, and second, a psyche of an athlete can have an impact on his or her performance. The author explains general effects of the media and points out how they can influence a success of the athlete. In addition, it describes the importance of athlete's psyche during the competition. Afterwards, it introduces the selected athletes, the most important moments in their Olympic season, and also selected media with their sections, which are explored in the practical part of the thesis. The practical part of the thesis is based on the news from public and commercial media. Therefore, for the purpose of this thesis,...
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How the new media affect speech of children and adolescents
Lokvencová, Lenka ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
In my thesis named How the new media affect speech of children and adolescents I focus on the changes trends in the speech of the young generation. Nowadays children and adolescents very often use abbreviations in their speech, they prefer the foreign origin words to the Czech equivalents and they use media tools for communication more then they use interpersonal communication. According to my hypothesis the changes are caused by the influence of the media world that accompany the new generation throughout whole childhood. According to many experts the medias form the children as well as the family and the kid's surroundings. Using a questionnaire survey in the specific groups of 11 to 15 years old children I try to find out if the changes in the children speech are real and how much are the media involved, no matter if it regards media "tradicional" or "new" ones. The questionnaire focuses on the all aspects of the language; vocabulary, words meaning, using foreign equivalents and the proces of communication. If I find out the changes I also try to find out the reason of their formation and whether they are connected to the (new) media.
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Medial portrayal of single parents in daily press
Vytisková, Tereza ; Pavlík, Petr (advisor) ; Maříková, Hana (referee)
The aim of the thesis was to investigate how single parents is presented in daily press. Single parents is an important today social problem so I find this as an important research field. The media have the power to influence our thoughts and opinions. I wonder who has the opportunity to comment in the media, what the distribution of individual information sources are and who talks about this (laymen, sociologist, psychologists or representatives of various organizations). The research was conducted through quantitative and qualitative content analysis. This thesis focuses on the differences between people who talks about single parents and also tries to point out how "single mother" is displayed by media and what it means for us. Powered by TCPDF (www.tcpdf.org)
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Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
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Media image of women's beauty in ELLE magazine
Doležalová, Nikola ; Wolák, Radim (advisor) ; Baslarová, Iva (referee)
This thesis focuses on the ways of depicting female beauty in ELLE magazine. In the theoretical part, the concept of beauty is defined and the development of the ideal of beauty and the influence of the media on people are described. The attitudes and research on beauty in the media are mentioned and primarily the emphasis is put on depiction of female beauty in the media. The reasons for women accepting the ideal of beauty presented by the media, the real nature of beauty in the media and the possible influence on women's self-esteem are dealt with, as well. The thesis also introduces the development of female magazines and their current role on the Czech market. At the end of the thesis, the campaigns aiming at unreal ideal of beauty in the media are critically evaluated. Mixed research method is used in the thesis; by means of the content analysis the photos of women (in advertisements as well as other pictures) are investigated with emphasis on their characteristics and in connection with the topic of the articles. The semiotic analysis examines the front pages and the message they convey. The aim of the analysis was to determine the most frequent depiction of women and to establish the proportion of articles dealing with appearance.
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The Media Impact on the Collective Memory
Liberská, Hana ; Šubrt, Jiří (advisor) ; Vinopal, Jiří (referee)
This dissertation addresses the issues of collective memory in relationship with mass media. The key concepts from both fields are included. The emphasis is put on distinction between collective memory concept and other key concepts like history or historical consciousness. Subsequently the theories presenting correlation between the media and the collective memory are introduced; a lesser empirical part is also included. The main goal of this dissertation is to connect two seemingly separated issues into one compact concept, to demonstrate possible way how media forms collective memory and to support these conclusions by results from the empirical research. Keywords Collective memory, historical consciousness, media impact
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Results of libel in press in the relation to the relevant moral rights especially in the area of private law in the Czech Republic
Stonjeková, Lenka ; Benda, Josef (advisor) ; Connelly Kohutová, Radka (referee)
This graduation thesis, entitled "Results of libel in press in the relation to the relevant moral rights especially in the area of private law in the Czech Republic" examines press interference into relevant moral rights. The first chapter describes the historical foundations of personal rights protection, as well as their international and European connections. The second chapter discusses the power of media, and the means used for its maintenance and strengthening. In the third chapter, an outline of motivations for publication of news press, which balance between righteousness and libel. In the fourth chapter, an assessment of the clash between freedom of speech and protection of privacy, which are categories guaranteed in the Charter of Rights and Freedoms. The content of the fifth chapter is fundamental because it provides a thorough analysis of the law which governs personal rights, with a focus on the civil code, press law and procedural rules. The sixth chapter brings sight of rules established by autoregulation. It deals with self- censorship, the journalist's code of ethics, self-controlling authorities and so on. In the seventh chapter, the author examines the motivation behind submitting an accusation for the breach of personal rights. The motivation can be a real and legitimate defence...
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Czech EU Presidency seen through the eyes of the member and non-member country: Semioticanalysis of the czech and swiss printed media in the period of the Czech EU Presideney
Lišková, Radka ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The master thesis "Czech presidency through the eyes of the member and non- member country" considers with the confrontation of articles from the time period of the EU-Czech Presidency which were published in the Czech newspaper Hospodarske noviny a in the Swiss newspaper Neue Zürcher Zeitung. The work concerns with that point how both newspapers constructed the reality of the Czech Republic during its EU-Presidency. The analysis will proceed through the framing method and semiotic analysis. From the framing analysis will result the quantitative data and in the semiotic analysis is included the critical discoursive analysis. The CDA will be discussed in the thesis. Media shows to the audience the secondary reality and they have impact to that what the people think about and what attitude they contain to which event. At this process participates the language. In the master thesis we would like to prove that the Swiss media Show another reality than the Czech one.
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