National Repository of Grey Literature 93 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Czech Literary criticism on internet
Kučera, Štěpán ; Kraus, Jiří (advisor) ; Čeňková, Jana (referee)
This rigorous thesis surveys Czech literary criticism on internet and its relationship towards printed literary criticism, or generally, relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean, and describe its situation in 2009 and 2012. I created an imaginary central line going from the pole of traditional media to the pole of new media and aligned the groups of websites on this scale. I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on literary criticism on internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. In comparison of 2009 and 2012 I found out that the websites connected to the traditional printed culture tend to parish, or on the contrary, transform into professional projects (usually with state financial support). The closer to the pole of new media, the more viable the websites tend to be. I also notices increasing role of social networks, such as Facebook. For some websites these networks have become a welcome platform to address wider audience, while for others...
Use of media logic by corporations
Kubíčková, Vladimíra ; Jirák, Jan (advisor) ; Kraus, Jiří (referee) ; Bína, Daniel (referee)
The belief that economic entities influence media contents and shape them through their public relations professionals, is shared with an increasing intensity by both academics and journalists. One feature of this effect on media is publishing unlabeled public relations (PR) articles. This thesis "Detection of Unlabeled PR articles - the Theory and Application on Comparison of Czech Dailies" deals with methods that can reveal such texts. This work assumes that an unlabeled PR article is characterized by a lack of journalistic objectivity and as for the language aspect, by its persuasive component. The theoretical part therefore focuses on objectivity of journalistic texts and communication intention as seen from pragmalingvistic theory. For consequent use in the empirical part, this work summarizes existing research of unlabeled PR articles, with a special consideration for methods used by scholars. It stems from the findings of the critical political economy of communication, particularly the issue of advertisers influence on media contents. On grounds of these conclusions, this work then introduces its own design for identification of unlabeled PR articles, by classifying according to several predefined PR parameters. The classification system was designed on the basis of content analysis of...
Czech Literary criticism on internet and its development
Kučera, Štěpán ; Kraus, Jiří (advisor) ; Čeňková, Jana (referee)
This rigorous thesis surveys Czech literary criticism on internet and its relationship towards printed literary criticism, or generally, relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean, and describe its situation in 2009 and 2012. I created an imaginary central line going from the pole of traditional media to the pole of new media and aligned the groups of websites on this scale. I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on literary criticism on internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. In comparison of 2009 and 2012 I found out that the websites connected to the traditional printed culture tend to parish, or on the contrary, transform into professional projects (usually with state financial support). The closer to the pole of new media, the more viable the websites tend to be. I also notices increasing role of social networks, such as Facebook. For some websites these networks have become a welcome platform to address wider audience, while for others...
The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
Sport as a media event-olympic games in London in domestic media
Bereckeiová, Michaela ; Nečas, Vlastimil (advisor) ; Kraus, Jiří (referee)
Diploma thesis is capturing key aspects of transformation from sport events to media events. Theoretical part clarified concept of media events by Dayan and Katz and applied this theory on sport events. Idea of banal nationalism from Michael Billig as a force which sustain and reproduce national states was examined in next part. Last theoretical basis of thesis is consisting of mythological level of media content with focus on sociocultural phenomenons of modern age. Modern myths such as hero archetype are pointed out through sports news. Research is based on facts resulting from theoretical part: banal nationalism and hero archetype are commonly used in coverage of sport events, especialy international ones. Analysis of media coverage of Olympic games in London brings these cathegories for banal nationalism: war methaphores, ego trip, stereotype, national heroes, state symbols and linguistics means refering to deic center of nation: pronouns and familiar salutations. For hero archetype these categories are set: birth, danger, heroism, challenge, enemies, sacrifice and adoration.
Attitude of czech daily press Lidové noviny, Mladá fronta Dnes a Právo to direct election of the president of the Czech republic
Kottová, Anna ; Kraus, Jiří (advisor) ; Jirák, Jan (referee)
My thesis named "Attitude of Czech dailies Lidové noviny, Mladá fronta Dnes and Právo to the first direct Czech presidential election" should confirm or disprove the bias of the three Czech newspapers in the period between the first and the second round of the direct presidential election. The first part of thesis focuses on selected chapters of media, linguistic and semiotic theories regarding bias. It also discusses the process of direct elections and CVs of Karel Schwarzenberg and Miloš Zeman. At first, I used quantitative analysis to determine if the newspapers were balanced and provide comparable space to the both candidates. Then I applied the qualitative analysis to find out what language and semiotic components used the authors from newspapers to inform the public about the candidates of the second round of direct elections. Depending on the findings, I divide the articles into positive, neutral, negative categories for Karel Schwarzenberg and positive, neutral, negative for Miloš Zeman. After the victory of Miloš Zeman the bias was discussed. This thesis should answer the question of whether the three Czech newspapers were biased in favour of Karel Schwarzenberg or Miloš Zeman between the first and the second round of the first direct Czech presidential election.
Analysis of the Efficiency of Transmission of Communication Through Musical Communication
Hanzel, Petr ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The thesis deals with the evolution of musical communication, competencies and offers a research method for study of these. In the first chapter, author's background, motivation and the chosen body of music is presented. The second chapter briefly summarizes the development of musical communication and of the main theoretical and research approaches to it in the Western society. The third chapter provides a research method of shared musical communication skills based on Italian scholar Gino Stefani's model of common musical competence. In the fourth chapter this method is tested out on a sample of Czech musically uneducated population to prove wrong the common assumption that only a gifted and musically educated part of society is privileged to participate in the practices of musical communication.
Ivan Hlinka and creating a cult of personality in the media during the success in Nagano and after his tragic death.
Hejda, Matěj ; Zamazal, Ondřej (advisor) ; Kraus, Jiří (referee)
My diploma thesis is dedicated to the problem of creating a cult of personality around ice hockey coach Ivan Hlinka. It is focused on two key periods: The first is the victory of the Czech ice hockey team at the Olympic Winter Games in Nagano in February 1998 , the second is the period after Hlinka's tragic death in August 2004. The aim of the thesis is to analyze how much media influence the creation of a cult of personality by reporting about these two events. Objects of interest of my thesis are the process that puts a coach almost into the role of national hero . The second aspect of the work is the tabloidization of the topic such as a tragic accident and subsequent Hlinka's death. The thesis defines a cult of personality generaly and also from a historical perspective and adds the most famous reprsentative of cult of personality - Soviet dictator Josif Vissarionovich Stalin. In addition, it is dedicated to the cult of personality of athletes in general. This thesis not only presents Ivan Hlinka from a hockey standpoint, but mentions also his personality through a conversation with his longtime friend Josef Beránek sr. The final analysis is devoted to the representation of Ivan Hlinka in two specific print media during the two selected periods.
Language correctness and incorrectness as an argument used in online discussions
Trojanová, Monika ; Švelch, Jaroslav (advisor) ; Kraus, Jiří (referee)
The diploma thesis titled "Language Correctness and Incorrectness as an Argument Used in Online Discussions" deals with a language criticism which is used as an argument in online discussions. Firstly, the thesis frames language and speech, argumentation, rhetoric, and communication. Then it introduces online discussions and describes how they work, and how they contribute to communication. It is also focused on the users as creators of content in online discussions. The thesis analyzes the corpus of online discussions in which the argumentation based on language correctness and incorrectness is contained. According to communication situations, the thesis classifies by what language criticism is started, what arguments are used by the critics, how the critized react, and how the others perceive language criticism. The research also examines the consequence of language criticism in online discussions. The goal of the thesis is to determinate whether and how language incorrectness may affect information value of particular post, and how the arguments based on language correctness and incorrectness are used.

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See also: similar author names
3 Kraus, Jakub
10 Kraus, Jan
1 Kraus, Jaroslav
9 Kraus, Josef
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