|
|
Analyses And Design Of On-line Shop
Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
|
|
|
Creation of marketing strategy for electronic store Quercus
Krahulcová, Lenka ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Diploma thesis is focused on creation of new marketing strategy for company QUERCUS' electronic store. Theoretical part deals with basic concepts of marketing and strategic marketing planning. It further introduces marketing mix specifics on the internet, basic aspects of electronic commerce and consumer behavior on internet. Practical part includes introduction of company QUERCUS, e-shop SWOT analysis, brief characteristic of current marketing strategy and finally proposal of new marketing strategy.
|
|
|
E-Commerce in small and medium enterprises
LAMAČ, Petr
The name of the thesis is E-commerce in small and medium enterprises. For its needs were gathered primary and secondary data. For the thesis were set targets and hypothese, which were met a target and answered with the aid of these data. Primary data were very important for the literature search and the comparison of e-commerce in the Czech republic and the other countries, mostly in EU, data for the comparing were gathered from Eurostat and another specialized institutions. The most important data source was the questionnaire research different bussines entities in the Czech republic. Questions were focused on the past, present and future and gave answer on the development in the past and the posibility of future trends in this branch. Primary data from the questionnaire research were also used for the practical aplication of e-commerce, when was the prospectus of a new internet store created , which will sell golden and silver coins.
|
|
|
Logistics online store
Kraftová, Jana ; Pernica, Petr (advisor) ; Kuchta, Ladislav (referee)
This thesis is devoted to the logistics of online commerce in a particular company. It focuses on various forms of logistical routes to move goods from manufacturer through to the final retail customer. It deals with claims that various logistical process makes the information flow between supply chain entities. In the first three chapters of the notion of e-business, describes the logistics chain, freight forwarders. The following are the above-mentioned theoretical knowledge is applied to the situation in an online store www. kabelky-obchod.cz. In conclusion, several recommendations and trends with which the company would be counted in the future and gain a competitive edge in logistics.
|
|
| |
|
|
The process analysis of an online shop with design accessories
Červenka, Radek ; Oškrdal, Václav (advisor) ; Cvachová, Renata (referee)
The aim of this thesis is to analyze processes of an online shop with design accessories. The theoretical part of this thesis briefly describes business processes and history of process management. There are also mentioned notations and software, in which business processes are being modeled. The practical part analyzes several key processes of the company (online shop) and subsequently suggests how to optimize them. The whole practical part is focused on a real business that is very specific, so proposed changes of the analysis may not be used for a wider range of companies involved in selling goods through online shops.
|
|
|
Product launch to eCommerce market in Procter & Gamble, s.r.o.
Macků, Milan ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic.
|
|
|
The possibilities of selling goods on the internet
Holakovský, Vladimír ; Sklenák, Vilém (advisor) ; Tichý, Jan (referee)
This work is focused on analyzing of selling possibilities on the Internet. The first part deals with description of two the most used options of goods selling. It is a matter of selling by the help of internet salesroom and opportunities of usage e-commerce. The second part deals with comparison between these two selling options in the line with concrete illustrations how can be that sale of goods made. For writing this work I drew on my own experience with establishing my own e commerce when I also made analyzing and comparing options of the selling possibilities on the Internet. The purport of this work is to create a document which can be used as an instruction manual for businessman's who are going to go in the way of e-commerce. It should offer the basic facts about this issue to provide an idea of contemporary possibilities of given business.
|
|
|
Audit of electronic shop websites
Frank, Jiří ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This paper describes the basic methodology of the auditing of web sites and general principles that should be followed by each site. Methodologies focus on the evaluation of technical requirements and graphic design, as well as analysis of the aspects of SEO, traffic and performance. This proposed set of evaluation techniques is then practically applied in the audit of one particular online store and its main competitors. Conclusions and recommendations are drawn from the analysis and these are discussed in the final chapter. These recommendations should help improve the current state of trade. The main contribution of this work is in defining a comprehensive set of essential methodologies that can be effectively applied in practice.
|
|
|
Types of eshops and promotion on the internet
Kučera, Antonín ; Pour, Jan (advisor) ; Oganesjan, Narek (referee)
Paper deals with the currently available solutions, online stores or eshops and shows the possibility of promoting them on the Internet. The first part focuses on different types of solutions of eshops and tries to emphasize their individual advantages and disadvantages, and functionality. Next part focuses on the promotion on the Internet itself and explains the key concepts and tools such as SEM, SEO, PPC, copywriting, banner, affiliate, and others that can be used to promote the eshop. For completeness there are given the less-used tools as Advergaming, video ads and more. The last part is devoted to future developments in the eshops and their possible promotion. There are also described possible trends, methods and technologies that are most likely to be used in the next few years. The work also includes some recommendations based on personal and practical experience in this area. These recommendations can not be taken as face value, but you it can be used as guidelines.
|
guest ::
