National Repository of Grey Literature 145 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Competitive Intelligence
Kovaříková, Marie ; Papík, Richard (advisor) ; Landová, Hana (referee) ; Molnár, Zdeněk (referee)
The dissertation focuses on information support for the strategic management of universities in the Czech Republic, using competitive intelligence as a framework. Qualitative and quantitative research methods - text analysis, questionnaire survey and conceptual modelling - have been used to achieve the goal of the dissertation.Current state of the topic is reviewed both from the global and Czech perspective, with a special emphasis on legal and economic environment in which Czech universities operate. Strategic and organizational aspects of the information support provided to university management are evaluated. Data necessary for the provision of information support are also discussed. The key role of university libraries in the information support for university strategic management is identified.Categorization of internal and external information sources forming the data base for the strategic management support and the conceptual model of the data base are the main results of the dissertation. Key words competitive intelligence, strategic management, information managment, university evaluation, public universities, information support, information systems, information systems integration, public management and administration, Czech Republic,
Information Systems Assessment Methodology
Novák, Lukáš ; Fecenko, Josef (referee) ; Koráb, Vojtěch (referee) ; Molnár, Zdeněk (referee) ; Koch, Miloš (advisor)
The doctoral dissertation thesis is focused on assessment of information systems and defines the main deficiencies in operation and management of information systems in relation to processes in the department of informatics with partial overlapping into the other parts of the company. The thesis further extends the current view of assessment of information systems in the company and, in accordance with the goal of the work, it defines its own methodology, which defines the specific assessment process and subdivides its contents into individual units. The proposed methodology provides an overview of the deficiencies and possible measures in operation and management of information systems. Qualitative verification of methodology in small, medium and large companies using case studies form a part of the thesis as well.
Proposal for the use of social networks to support the web portal
Hanzlík, Tomáš ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis deals with the proposal of utilization of social networks to increase the competitiveness of the web portal focusing on gastronomy. It focuses on the proposal of marketing activities for the social network Facebook. The first part defines the basic concepts of social networks, their marketing possibilities and the concept of Competitive Intelligence. The second part contains the proposal of the web portal in terms of user, administrative, financial and social requirements. Based on the requirements, the appropriate technologies are compared and selected. The third part analyzes the activities of competitive web portals on the Facebook social network using appropriate tools. The fourth part introduces a proposal for marketing activities on the Facebook social network for the web portal.
Fraud Investigation systems
Prokop, Pavel ; Molnár, Zdeněk (advisor) ; Hawlová, Kateřina (referee)
The diploma thesis deals with the topic of fraud investigation systems on the Czech mar-ket. The first part of the thesis deals with the purpose and function of the system in the present time, the reasons and the profile of motivation of fraudulent behavior and perpetra-tors. The next part focuses on the categorization of methods used to detect and investigate fraudulent behavior. Subsequently, there are presented solutions that deal with this topic and are available on the Czech market. Various sectors are described and typical fraudulent behavior is described. In the last part, are compared the available solutions and how these solutions cover the system's needs in detecting the described frauds. Part of the diploma thesis is the design of the properties of these systems divided into defined sectors.
Possibilities of using open linked data in healthcare
Skůra, Tomáš ; Molnár, Zdeněk (advisor) ; Kučera, Jan (referee)
This thesis deals with the possibilities of using open linked data in healthcare. The first part of thesis deals with the problematics of open linked data and defines major terms, legislative view and presents main benefits and risks from open data on research based on case studies and analysis. The second part of thesis deals with analysis of datasets in Czech Republic and abroad, focusing specially on datasets from healthcare. This objective is achieved by comparing and analyzing national open data catalogues in terms of categorization of its content, usage by applications and openness in terms of used data formats. Following third part of thesis aims to create a model dataset according to National set of indicators of health services. Its structure and generated physical representation from extracted and generated data is based on research of available indicators of health services quality in the Czech Republic and Great Britain. The last part of this thesis aims to create a design of web application, using said dataset, and its subsequent verification by implementation. The outcome is web application mediating catalogue of medical facilities in the Czech Republic and mechanism for comparing health care facilities by index of mortality.
Search as a Service
Veselý, Luděk ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis is focused on design and implementation of fulltext searching, which is provided as a servise. The searching itself is focused on the utilization in e-shops. At the beginning, the question of e-commerce is analysed, the related terms are explained and the requirements of searching are identified. Then, the theoretical ways of text searching in this context are described. On the analyse is created a conception of application, which is further implemented in the language Go with the usage of Elasticresearch. Finally, the application is tested, which should examine not only the quality and speed of searching but also the user-friendliness.
Rámec Test Governance pro vývoj IS formou outsourcingu - procesy řízení softwarového vývoje v sociálním kontextu
Doležel, Michal ; Buchalcevová, Alena (advisor) ; Molnár, Zdeněk (referee) ; O Connor, Rory (referee) ; Bureš, Miroslav (referee)
[Context] Outsourced information systems development (ISD) represents an important and widely used software delivery strategy for mid-size and large non-IT companies. In such companies, testing activities are conducted by a contracted party, and are hidden from continuous checks on the part of the client, who is typically only provided with insight during the system hand-over. Such an approach is risky; the testing activities might be executed in a loose and sloppy manner by the contractor. Consequently, the risk of unsatisfactory quality may be shifted de-facto to the client, who will bear any negative consequences (e.g., project delays, increased effort) during user acceptance testing (UAT). [Objective] The main objective of this doctoral dissertation is to design and evaluate a management artefact - Test Governance Framework (TeGoF) - that can be used by the client company; the framework thus focuses on client's perspective on exercising control. To this end, the artefact is evaluated in the context of three outsourced ISD projects. [Method] The research is grounded in control theory, which originates in organizational studies. The principles of design science were applied in the development of the TeGoF, and the principles of ethnographically informed action research were used to evaluate the management artefact. This form of evaluation underscores the social dimension of the problem. In particular, the concepts of trust, control, and power are examined using an interpretive epistemological position. [Results] Of a total of three projects, the TeGoF was applied successfully in only one case. A detailed analysis describes the factors contributing to the difficulties implementing the TeGoF principles in the two remaining projects. The resulting interpretation stresses the fact that such difficulties were caused by differences among the contexts in which the evaluation took place. Specifically, there were varying dynamics of the abovementioned factors of trust, control, and power. [Conclusion] The contribution of this doctoral dissertation consists in (1) the development of the TeGoF as a tool that pinpoints significant limitations in the current research related to control issues in the domain of outsourced ISD; (2) the evaluation of the TeGoF and analysis of the key success factors; and (3) a proposal of a novel methodological approach combining design science research with ethnographically informed action research.
Possibilities of using social networks for business support
Kabíček, Ladislav ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
Diploma thesis deals with the topic of social networks and their usage in terms of business support. The main goal of the thesis is to find out the possibilies of using social networks for business support in the perspective fitness industry. Theoretical part contains recent theoretical findings in areas of online marketing, social media, social networks and use of social networks for business. The analysis of the tools for monitoring and analysis of social networks is an important part of the theoretical part. One chosen tool is used for the comprehensive competitor analysis of online shops, that deal with online sales of fitness products and supplements. The outcome of the thesis is the system design of use of social networks for the support of competitiveness in chosen sector.
Marketing communication of travel agencies on the social media environment
Barek, Jan ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee)
The following master thesis is focused on the issue of marketing communication of travel agencies on the social media environment. It maps the current involvement of five selected social media to the promotion of the seven most important travel agencies in the Czech Republic. The author compares the real state of communication to social media with his own exploration of travel agent preferences. The comparison is based on a series of recommendations for the marketing communication of travel agencies on social media at the end of the work.
Use of social networks to support the web portal
Mysliveček, David ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This diploma thesis deals with the use of social networks for business support. Its main focus lies in designing a strategy for working with Facebook's social network of Coffee Media s.r.o. The first part of this work summarizes general theoretical knowledge from the field of social networks and competitive intelligence. The individual concepts are explained and the area that the thesis deals with is determined. The second part of this work consists of the proposal of the web solution of Coffee Media. The first is the comparison of individual web site creation options, the key factors and creative requirements are determined, according to which the most suitable solution is then selected. With this solution, websites are subsequently designed and implemented. The third part deals with a detailed analysis of competition in the field of online marketing. Four competing companies are selected and their work with the Facebook social network is analysed. The analysis is carried out using both a customized method and a free specialized tool. Based on this analysis, individual trends in Facebook social networking are determined. The last part proposes detailed strategy for working with the Facebook social network. In this strategy, a publishing plan for contributions is designed and individual advertising campaigns are designed to promote Coffee Media.

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