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Proposal for Expanding the Company's Marketing Communication
Doseděl, Dominik ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The main objective of the thesis is to elaborate proposals for the extension of the current marketing communication of the company Vranovská pláž s. r. o. to achieve higher visitor numbers. In the first part the aim of the work, methods and procedures of processing are set. The second part defines the theoretical concepts needed to understand the work. In the third part, the analysis of the company is made and thanks to this knowledge, in the fourth part, measures for improving the communication mix are proposed.
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Sales promotion and advertising of the organization
Rosenbergová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor thesis is focused on creating proposals to make Right 2 Dance z. s. organization, its services and products more visible. Mainly a sales promotion and an advertising are used for that purpose. Theoretical base explains individual terms and analyses that are used in other parts of the thesis. Analysis of current state serves for evaluating current situation of the organization, and the last part of the thesis is based on it. The last part consists of proposals for improving the situation, these proposals are using tools of marketing communication.
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Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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International Marketing Strategy of the Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se zabývá návrhem mezinárodní marketingové strategie vybrané společnosti. Hlavním cílem této práce je vytvořit návrh marketingové strategie vybrané společnosti expandující na vybraný mezinárodní trh. Teoretická část práce vystihuje pojmy a metody, které přispívají k tvorbě marketingové strategie jako takové. Metodická část práce popisuje strategii a metodiku použitou při zpracování získaných dat a informací. Praktická část se zaměřuje na představení společnosti a následnou analýzu mikroprostředí a makroprostředí. V poslední části diplomové práce jsou sumarizovány návrhy mezinárodní marketingové strategie, které jsou sestaveny na základě předchozího výzkumu a analýzy.
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On-line marketing communication
Gregorová, Karin ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This master’s thesis focuses on the design of a website of the company KVĚTOLOGIE s.r.o. The first part of the thesis is devoted to theoretical knowledge of marketing, and based on the first part there is the second the practical part. The practical part is divided into an analytical part and a design part. In the analytical part have been analysed the actual marketing mix and on-line communication of the company, the segmentation and analysis of the quality house. The final part contains proposes for the creation of the company‘s website.
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Marketing Mix of Sport Club
Veselý, Martin ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The bachelor thesis is focused on the marketing mix of the company SK JeMoBu. In the theoretic part are mention needed basic terms as marketing mix, marketing environment, analysis etc. The analytic part is focused on detection current condition of marketing mix of the club. Thesis contains proposal part where are describe changes for improvement.
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Proposal of Communication Mix of Selected Company
Janeček, David ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work is divided into three basic parts. In the first of them, a literature search will be carried out, which will lead to an explanation of the basic concepts of marketing and the marketing mix. The second part will focus on carrying out internal and external analyses, evaluating the current state and identifying the company's shortcomings. In the third part, measures will be elaborated and proposed, which can lead to the improvement of the company's marketing communication.
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Proposal to Change the Marketing Mix of the Café
Mlčková, Adéla ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with marketing mix of Jamai Cafe Dvanáctka. The work is divided into three main chapters. Basic marketing terms are defined in the theoretical part. The analytical part contains an introduction to the company and an analysis of current state. In design part, changes are proposed to improve the cafe’s marketing mix.
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Proposal to improve the marketing mix of the company
Dubský, Martin ; Milichovský, František (referee) ; Havíř, David (advisor)
This bachelor´s thesis deals with proposal to improve the company´s marketing mix, specifically the Hotel Červenohorské sedlo. In the theoretical part, the terms marketing mix, marketing, marketing environment, SWOT analysis and Porter´s analysis are clarified. In the analytical part, the hotel itself is described, and analyzes of the marketing environment in which hotel is located are also carried out. Furthermore, SWOT analzes and Porter´s analysis are performer. The outputs from these analyzes subsequently from proposal for improvement.
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