Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This bachelor thesis focuses on designing a marketing plan for a selected company. The main goal of this work is to compile a marketing plan for a selected company. The theoretical part deals with the description of terms and methods, contributing to the creation of the marketing plan itself. Methodological part describes the chosen strategy and methodology on how the collected information will be processed. The practical part contains an analysis of the environment, competition and current analysis of marketing activities. The last part is dedicated to a proposal for adjustment and expansion of marketing activities, which is compiled based on a prior analysis.
Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This bachelor thesis focuses on designing a marketing plan for a selected company. The main goal of this work is to compile a marketing plan for a selected company. The theoretical part deals with the description of terms and methods, contributing to the creation of the marketing plan itself. Methodological part describes the chosen strategy and methodology on how the collected information will be processed. The practical part contains an analysis of the environment, competition and current analysis of marketing activities. The last part is dedicated to a proposal for adjustment and expansion of marketing activities, which is compiled based on a prior analysis.

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1 Höklová, Karolína
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