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Závislost oficiálních fotografii politických představitelů na formě vlád západního světa v letech 1821-2013
Vejvodová, Veronika ; Zajíček, Miroslav (advisor) ; van Koten, Silvester (referee)
I study the role that facial expressions play in determining political ideology. I have collected 20,475 assessments of politicians representing 14 countries. Based on a dataset captured from 1821-2015, our results imply that the facial expressions of politicians do play a significant role in the explanation of their ideology. Controlling for positivism of expressions model confirms this general picture: Democratic regime politicians have a tendency to express positive emotions since they are in principle selling the future. Autocratic regimes are mostly trying to exert fear and the facial expressions of dictators are non-positive. We also find that evaluation of the regime is negatively correlated with TV broadcasting in some countries. Accordingly, we can claim that voting perception and behavior is guided by the pictures and videos which are delivered via television.
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Perception of the new produkt BeBe Dobre rano by consumers
Platlová, Drahomíra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this diploma thesis is to ascertain perception of the new product BeBe Dobré ráno Mazané and consumers familiarity with it. Besides, the research tends to clarify the relation of the consumers to the brand, their behavior and preferences. The thesis is divided into two major parts, theoretical and practical part, which are thereafter split up into seven chapters. The theoretical part is devoted to the basic information about marketing which are reflected and used in the second, practical part. The practical part begins with the company introduction, its history, product portfolio and is followed by the research and the final results. In addition, the second part includes the general recommendations which were sourced from the research results.
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Optimization of Presentation with Regard to Maintaining the Auditors Attention and Enhancing the Ability to Keep the Presented Content in Mind
Hrkal, Marek ; Pauknerová, Daniela (advisor) ; Kočí, Ondřej (referee)
Presentation became an important communication phenomenon of today. However, its quick onset caused that presenting has been considered as an ability without theoretical fundamentals. This diploma thesis makes an effort to convince the readers about the opposite by connecting practical presentation procedures with theoretical knowledge based on literature concerned with psychology and social communication. The emphasis is put especially on application of the theory of perception, attention and memory. In the application part of this theses all stages of preparing and delivering a presentation are analyzed step by step. Belonging to the empirical part, an evaluation of presenters was carried out. For this very purpose an evaluation sheet was created as a formalized methodical tool. This thesis is usable by any communicator who wants to understand the theoretical phenomena on which presentation is based.
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Analysis of the relationship between the change of sovereign rating and market behavior
Cibulka, Jakub ; Musílek, Petr (advisor) ; Vorek, Marián (referee)
This master thesis analyzes the relationship between the change of sovereign rating and market behaviour. The first part is devoted to rating itself. I present the various types of the rating, development, structure and risks of the market for credit rating agencies. The second part focuses on the nature of government bonds and the methodology for determining credit rating. The third part contains an analysis of market indicators in selected countries, econometric analysis of the relationship between credit ratings and risk perception in the market and comparison with other indicators of potential default. I summarize all the knowledge in the conclusion and I am trying to predict future developments in the market for credit rating agencies.
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Factors underlying parental decisions about childood vaccination
Kočišová, Eva ; Podaná, Zuzana (advisor) ; Hamplová, Dana (referee)
The presented thesis deals with the issue of mothers' decision-making in relation to their child's vaccination against pneumococcal infections. An on-line survey of mothers was conducted (n = 180) in order to obtain data for the theoretical model based on the theory of planned behavior (TPB). A hierarchical logistic regression was then performed in order to analyze the model with the intention to vaccinate as the dependent variable. The results of the regression analyses were supplemented by results of correlation analyses and non-parametric tests. The theory proved itself as a strong predictive instrument and the results suggest that the attitude is the main predictor of the decision in this non-representative sample of mothers. The subjective norm, as the second construct of the TPB, contributes only in certain case and the perceived behavioral control was not found influential at all. The perception of thread of contraindications of the vaccine proves also influential next to the attitude. The beliefs that mothers hold about the vaccine were analyzed according to mothers intentions to vaccinate (n = 70) or not to (n = 110). These results support the idea that mothers, especially those who do not want to vaccinate their children against pneumococcal infections, decide particularly according to...
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Institution of School in the End of History
Mach, Ivo ; Hauser, Michael (advisor) ; Hogenová, Anna (referee)
Resume The main concern of the thesis is about institution of school as a scope of changeover domain of episthemical, ethical and economic/political/power discourse. The methodological approach based on the Michel Foucault's theory of the power and knowledge concurrence is used. Further, several perceptions of critical economics, sociology and political studies are also utilised. The hypothesis is that the institution of school have been methamorphosed coherently to the discourses and within of contexts of transfiguration of social-economic conditions in the course of human events, specifically in 19th , 20th and 21st centuries. The school is considered a power. The institution of school is changing its contents and functions during the history, however, the power has been kept as its proper characteristic in any case. And as the thesis demonstrates that power is even becoming a softer and subtle one while being accordant with the current claims of global capitalism. That can be expressed by the concept of so-called "knowledge society".
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Marketing activities supporting customer loyalty in banking sector
Ochec, Jiří ; Boučková, Jana (advisor) ; Horáková, Helena (referee) ; Zvánovec, Rudolf (referee)
This dissertation thesis identifies marketing activities that support customer loyalty in banking in the Czech republic. Besides providing the answer on question which loyalty activites to implement it defines general methodical model designed for similar projects use. The thesis also deals with several approaches to clients selection process including analytical marketing tools application. The research is structured into several continuous grades which findings follow each other. It also takes into consideration numerous dimensions of customer perception such as satisfaction, personal use, exit barrier, standards and inovations. New term meanings for satisfaction, retention and loyalty are defined in the thesis.
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The influence of media on perception and behavior in the period of the economic crisis 2008-2009
Novotný, Tomáš ; Bedrnová, Eva (advisor) ; Hanzlík, Jan (referee)
The work examines the influence of media on Czech society during the economic crisis of 2008-2009. The theoretical part contains an analysis of human communication and analysis of Czech mass media. Briefly describes the causes of economic crisis and its media coverage in the years. The observed background is verified online through a structured questionnaire. The practical part of the study contains evaluated data exploration and suggested solutions to identified problems to prevent the negative influence of media on Czech society.
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