Original title: Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Translated title: Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Authors: Kusch, Katharina ; Lhotáková, Markéta (advisor) ; Zlatić, Marija (referee)
Document type: Master’s theses
Year: 2016
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.
Keywords: Airline Industry; Airline Network; Consumer Behavior; Consumer Loyalty; Price Discrimination; Revenue Management; Airline Industry; Airline Network; Consumer Behavior; Consumer Loyalty; Price Discrimination; Revenue Management

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/53227

Permalink: http://www.nusl.cz/ntk/nusl-262169


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses