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Theory vs. practicality - current state of television reportage on the ČT24 and CNN Prima NEWS channels with focus on the parlament election of 2021
Svoboda, Ondřej ; Lokšík, Martin (advisor) ; Géla, František (referee)
The goal of this magister thesis is to find out how much the current appearance of the genre of the "television news reportage" corresponds with theory. It also compares how much, if at all, it differentiates between the two main Czech news television channels - ČT24 and CNN Prima NEWS. The theoretical part describes the historical development of the genre, its current form according to theories and the "ideal" work methods of reporters. The practical part does not follow these problematics by the traditional way of content analysis, however - it instead tries to approach it "from the inside", through the optics of active journalists. Using grounded theory, it examines a sample comprising of six journalists, three from each media outlet. The target is to find out whether their view of the "reportage" genre corresponds with theory and whether or not they know about eventual connections. Using questions like "what makes a good 'reportage' in your opinion" or "what does your usual workday look like", it does not only confront theory with reality. It also compares the two media outlets in between one another. It mostly focuses on the experiences of chosen reporters during the parliamentary election of 2021.
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TV as a source of ontological security in the age of a coronavirus pandemic
Touma, Štěpán ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
In addition to the health risks, the covid-19 pandemic has disrupted the normal way of life and all its parts. It threatened the sense of ontological security that allows individuals to trust in the permanence of themselves and their environment. This feeling is an integral part of life in modern society and is reinforced by many factors, including television and its content, for example in the form of television series. This thesis explores the ways in which regular viewers of selected Czech television series and soap operas used their viewing as a source of reassurance and security in a time characterised by the disruption of the familiar and the creation of uncertainty. The first part of the thesis introduces key theoretical frameworks, including ontological security, everyday life, cultural studies and Roger Silverstone's work on understanding television as a source of ontological security. The second part of the thesis presents the methodology of the conducted qualitative research, which consisted of in-depth interviews with regular viewers of selected Czech television series and soap operas. The third part of the thesis presents the results of the research and their interpretation. The central motive that emerged from the respondents' statements was the security that watching soap operas...
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Childrens tolerance for advertisements
Rosenbaumová, Petra ; Syřiště, Ivo (advisor) ; Duschinská, Karolina (referee)
The content of this bachelor's thesis is the analysis of advertising communication as the phenomena of contemporary world, especially in the relation to target group of children. The work focuses on the television being the most effective advertising medium. The theoretical part firstly deals with characterizing of the television medium, then it specifies television as the tool of advertising communication. Subsequently, the work concentrates on the advertising itself, its goals and specifics. The attention is also paid to child addressees and legislative and ethical precautions that protect them in the area of advertisement. The work specifically focuses on the level of child's tolerance to television advertisement and on the basis of qualitative research, it evaluates the child's knowledge of advertisement and what they mind about it.
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Development in reading in the Czech society during the last few decades
Trailinová, Kateřina ; Šafr, Jiří (advisor) ; Vávra, Martin (referee)
The thesis deals with development of reading in the Czech society during the last few decades. The aim of this study is to explore certain factors, that cause probace changes in reading of books and what is the measure of their impact. The teoretici part describes the historical long-term trends. These trends include existence certain historical events in the Czech society, which were defined by technological progress. In the next part explains important words for this study (who is the typical reader and non-reader, reading culture, reading behavior, etc.). The empirical part of study is based on multi-dimensional analysis the certain factors, which impact reading in proportion to time and the generations (created age categories - young generation 20 - 34, middle-aged 35 - 54 and old generation 55+). This part of study uses data from sociological researches, primarily of social and class structure (1984, 1991, 1999 and 2006). This study uses data from the international research of International Adult Literacy Survey (SIALS 98) and data from sociological research ISSP 2007 (Leisure time and sport). In this regard, the research followed in addition to leisure activities, many aspects such as level of educational attainment, size of home library etc. Key words Reading, reader, book, education, age,...
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Leoš Mareš - The Phenomen of Czech Hosting
Adamec, Martin ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
1 Annotation: Leoš Mareš - The Phenomenon of Czech Hosting The diploma thesis deals with one of the most notable personalities of Czech hosting - Leoš Mareš. There has been no relevant work or thesis on the academic (and also non-academic) level so far, so this is the first step in this direction. It is necessary to ask whether it is desirable that the chosen topic would be dealt with at this level. I have come up with a positive answer, for as the most successful hosting personalities (Larry King, Oprah Winfrey, Jay Leno, Jimmy Kimmel, Jimmy Fallon, Dick Cavett, Johannes B. Kerner) have an important role in society (like personalities from arts or politics) and studying of such phenomenon is completely natural for (at least) foreign theory and practice. In my opinion, every society should have an interest in knowing the distinct individuals who be can influential or enriching. For these reasons, I have decided, with regard to the focus of the study program, to devote the thesis to one of the most significant personalities of Czech hosting. If this thesis would be the basis for future professional or social discussion of selected personality or hosting in general, its purpose will certainly be fulfilled.
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Czech serial "Velmi křehké vztahy" characters with regard to their property estate and social class
Svobodová, Zuzana ; Štechová, Markéta (advisor) ; Reifová, Irena (referee)
The thesis titled "Czech serial Velmi křehké vztahy characters with regard to their property estate and social class" is linked to specialised publications which originated in the Faculty of Social Sciences of the Charles University in Prague mapping how the 'after the velvet revolution' series made by the Czech TV portray the topic of wealth and affluence. The theory part consist of findings from two socio-scientific fields, i.e. sociology and media studies, the outcomes of which will consequently meet in the research part of this thesis. The subject matter of the research part of this thesis is the episodes of the third season of the Velmi křehké vztahy soap opera which was broadcast by the Prima Czech TV channel between 2008 and 2009. This research sample was achieved by using a qualitative research technique, specifically the grounded theory method. The thesis focuses predominantly on how a class hierarchy and wealth determine their character. The attention is also paid to listing various social classes which appear in the series, and to the outline of the areas of a social life in which the social mobility is possible. The research part of the thesis also focuses on which professions are represented mostly in the series and how characters are portrayed when working. There is also a part dedicated to...
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The influence of television commercial on the value system of a children from primary school
Benet, Tomáš ; Sak, Petr (advisor) ; Mazáčová, Nataša (referee)
This bachelor thesis deals with the issue of the influence of commercial advertisement on the value system of children of younger school age in the Czech environment and in the context of society nowadays that is being significantly modified by the influence of infosphere and cyberculture. This impact relates both to an excessive TV watching and the use of other digital video equipment. This very frequently consists of the commercial advertisements which appear on TV as well. Watching TV strongly contributes to passive and consumerist lifestyle. Therefore, the role of parents is crucial because they can help children to do some activities and make them think critically about their real needs. Additionally, pedagogical action via media education, which has been still neglected, is essential. The aim of this thesis is to verify whether, and to what extent, children adopt this system of values presented by commercial advertising, as human value system is vital for one's development.
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TV lifestyle magazines : the phenomen of masculinity, makeover and success
Horáčková, Lucie ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
Diploma thesis "TV Lifestyle Magazines : Phenomenon of Masculinity, Makeover and Success" mostly deals with the concepts of life-style, taste, makeover a masculinity and their factual manifestation in particular television shows. In its theoretical part the thesis defines fundamental themes and concepts based on literature, especially according to Pierre Bourdieu, Dick Hebdige and Michel Foucault. The concept of life-style has gained much importance in contemporary society, because it's actually the style of life which has become the most important principle of social clustering. One of the first sociologists to reflect on the concept of life-style was Pierre Bourdieu. His conception of life-style is based on stratification and social inequalities. These inequalities are - according to Bourdieu - the product of deep structural inequalities underlying the society as a whole. The thesis also concerns with style as intentional communication, hegemony and resistence as perceived by Dick Hebdige. The body and the process of moulding it into the shape of disciplined bodies is the subject of another part of the thesis. Further on the thesis deals with the problem of body and masculinity, and above all with the process of building its image in the media. Two types of masculinity are defined; first hegemonic...
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