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Communication Strategy Proposal
Elšík, Tomáš ; Ryčl, Jaroslav (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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Strategy for New Products for the Pharmaceutical Market
Gálová, Dagmar ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis on "Strategies of putting a new product on the pharmaceutical market" presents a realistic scenario that will later be used by a particular company for launching a new product. The thesis is specific in that it deals with the pharmaceutical market, which is one of the heavily regulated markets with respect to both the products and the marketing. The first part of the thesis contains a theoretical basis for determining the appropriate procedure for the entry of a new product on the market taking into account the specificities of the sector. The second part is an analysis of the environment in relation to the selection of an appropriate strategy. The last part describes the practical application of the process and an evaluation of proposals.
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Marketing Mix of Company TAMIS AIRSOFT s.r.o.
Čížková, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The subject of this thesis: "Marketing Mix TAMIS AIRSOFT s.r.o." is an analysis of the marketing mix of the company and the preparation of proposals for its improvement. The theoretical part deals with basic concepts related to the issues and analytical part focuses on a thorough analysis of the company, its customers and the environment. In this section are given suggestions for improving the situation of the company and recommendations, which should lead to better promote their business and increase overall profits.
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Marketing Mix in Services
Tesařík, Libor ; Blümelová, Zdeňka (referee) ; Mráček, Pavel (advisor)
Thesis "Marketing mix Radim Horenského trade" is a marketing mix analysis and design of appropriate measures. The theoretical part deals with the basic concepts of marketing mix and explains the basic concepts related to this issue. The analytical part is focused on business Radim Horenského and its current market position. In the practical part are given suggestions and recommendations to make changes in the marketing mix, which will serve to better achieve the objectives.
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The E-shop
Kavalec, Martin ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor's thesis is based on the analysis of the current state of business Salleko, s. r. o. On the basis of which focuses on expanding its business in an electronic environment. And the introduction of Internet commerce, improvements to the online presentations, and e-marketing. This has resulted in an increase in sales of goods more competitive in the market and therefore greater financial stability of the company.
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The Proposal to Increase the Sales of Ice Cream Desserts on the Market in the Czech Republic
Jarchovský, Petr ; Jörka,, Pavel (referee) ; Mikulec, Luděk (advisor)
This master thesis deals with the proposal to increase sales of single portion ice cream desserts of the company ABC Ltd. on the market in the Czech Republic. First of all, this thesis treats with analyse of various activities of the company and their evaluation with the aid of analytical methods. Second of all, problematic parts are selected and there are proposals submitted for their solution in the proposal chapter. As result of this master thesis is evaluation of benefits of proposed solutions for the year 2016 and their comparison with expenses and overall recommendation.
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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Proposal of Communication Mix in Company with Production of Elevators
Polišenská, Iva ; Navrátilová, Ludmila (referee) ; Milichovský, František (advisor)
The Master’s thesis “Proposal of Communication Mix in Company with Production of Elevators” deals with the analysis of current situation of the corporation Zitta výtahy s.r.o., its environment where the company is located and construes the factors affecting the acquisition of customers. On the basis of the analysis and evaluation of the current state of the company is proposing a new communication mix, whose main target should be to increase awareness of the brand and quality services and thereby contribute to increase selling of the lifts.
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