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Media communication of railway companies: České dráhy, RegioJet and Leo Express in the years 2013-2015
Žemličková, Martina ; Klimeš, David (advisor) ; Báča, Ladislav (referee)
This bachelor thesis deals with media relations analysis of the biggest Czech railway companies České dráhy, RegioJet and Leo Express since 2013 to 2015. The theoretical part describes elementary findings from media and public relations fields. There is also recommendation for successful company's external communication and proper writing of media releases. Different types of media products are described primarily while elementary theory of mass media communication is defined only marginally. The practical part focuses on external communication analysis of chosen companies individualy. This analysis is complemented with personal communication with spokepersons of companies České dráhy and RegioJet, and in case of Leo Express, analysis is complemented with examples of media releases. The analysis is supported with quantitative research of media contents and the results are following description of quantitative research of media contents and methodology definition. The research were carried by comparison of press releases and media articles in national press as Právo, Hospodářské noviny, MF Dnes, Lidové noviny, Blesk and its regional and digital branches. NEWTON Media search was used for research and the research itself is based on confirmation or refutation of stated hypothesis. These hypotheses...
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Presentation of libraries in media and media representation of librarians
Nováková, Gabriela ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
The aim of this thesis is to analyze the media image of libraries and librarians in the years 2007-2011. The first part describes the theoretical knowledge of marketing and promotional tools used in libraries, with a particular focus on media tools. The second part is followed by a practical part, which monitors the application of these tools and the results of their action with regard to the public. Theoretical knowledge based ideas Philip Kotler were supplemented with a practical knowledge gained from the media analysis of the years 2007-2011, whose data were obtained from the database Anopress. Mapping the current marketing situation in the media library for a chance to innovate their marketing practices and to attract to the library and more satisfied users.
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Public relations effectiveness in the czech presidential elections 2013
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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Promoting volunteering in the media - problems and barriers
Aglerová, Jana ; Pospíšilová, Tereza (advisor) ; Dohnalová, Marie (referee)
Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.
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Public relations in leisure facilities
Müllerová, Kamila ; Pechová, Blanka (advisor) ; Trunda, Jiří (referee)
TITLE: Public Relations in Leisure Time Centres AUTHOR: Kamila Müllerová DEPARTMENT: Centrum školského managementu SUPERVISOR: Ing. Bc. Blanka Pechová ABSTRACT: This bachelor thesis is aimed at finding public relations concept for leisure time centres which can be subsequently implemented by particular leisure time centre management in their own regional public relations policy. The thesis considers public relations an important tool for a successful run of a leisure time centre within the marketplace of leisure time activities and services. There are three distinctive parts of the thesis; theoretical, research and practical one. The objective of the theoretical part is to introduce the institution of the leisure time centre in general and define the main aspects of public relations subject matter. The basis for this part became findings from available literature and other sources regarding public and media relations cited as follows. The research part builds on analysis of the state, run and the true practice of PR in leisure time centres. The instrument of the research was a web-site questionnaire. The conclusion of this part serves as one of the bases for the final outcomes of the thesis. The subject of investigation became leisure time centres located in the Czech Republic. The practical part of the...
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Analysis of Public Relations of the National Heritage Institute
Kotenová, Lenka ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This bachelor thesis gives a theoretical and practical background of Public Relations of the National Heritage Institute. The National Heritage Institute is a state-sponsored body and it has its Headquarters in Prague and Regional Branches in individual regions. This thesis analyses the process of PR in NHI and its quality and effectivity. It also analysis the decentralization of the Public Relations and its role in regions.
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Evaluation of selected PR campaigns
STREITOVÁ, Lucie
This thesis has been prepared both in theoretical level, which based on a study of the literature and at the practical level, where they evaluated a selected PR campaigns in company E.ON with using method AVE. The practical part is first introduced company E.ON Czech, its communication activities and the process of PR communication within the organization. Then followed by evaluation of selected PR campaigns by method AVE, which based on the sum of the prices of advertising space used by the media in the context of PR communication. PR communication is a cost savings over standard paid advertising. For each campaign was characterized a process of communication, an example of PR text and make evaluations and comments. PR communication divided into print media, internet, radio and television. The output of the practical part is a summary of the findings and fulfil purpose of this study. The primary purpose of this study is the evaluation of selected PR campaigns by method AVE.
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Evaluation of Chosen PR Campaign
Olivová, Linda ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
OLIVOVÁ, Linda, Evaluation of Chosen PR Campaign, Bachelor's Dissertation, University of Economics, Prague, Thesis Advisor Ing. Jitka Odehnalová, PhD., Prague 2012, 34 pages Bachelor's dissertation, using the theory of public relations, analyzes and evaluates PR campaign of event called Drum & Walk 2. The event was organized by the company H.E.A.T. Program as a PR event, which was supposed to offer an experience connected with the product. It should improve the overall brand image. The aim of the thesis is to analyze used PR tools, especially media relations, which were built continuously before and after the event and the impact of them on the brand image. Controlled factors are relationships both with customers and business partners which are represented by the amount of visits of the fitness centers and demand of the product MaxerRunner, which is exclusively used during fitness H.E.A.T. Program lessons. The thesis is divided into three parts. The first one, theoretical, describes the basic concept of public relations such as media relations, sponsorship and PR events. There are used analytic methods such as Pyramid Model of PR Research by McNamara. Above all the Barcelona Principles are taken into account. The second part, analytical, describes the concept of Drum & Walk 2 and its relevant elements of communication process such as target group, aims, communication channels, sponsorship and organization of events. In this part there is the analysis of business communication process as well as the press releases, which were published before and after the event in addition to their analysis in terms of theory. The third part, aimed at suggestions based on the analytical part, is about describing the effects of PR campaign on relationships with customers and business partners as well as company's image. This part contains both conclusions of the thesis and the author's proposal.
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