|
|
Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
|
|
|
Appearance of Czech Women Politicans through the Eyes of Social Network Users
Michálková, Kristýna ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis explores the connection of three areas: political communication, social networks and gender. The thesis focuses on the perception of appearance of contemporary Czech female politicians in the Chamber of Deputies of the Parliament of the Czech Republic. The aim of the thesis is to analyse user comments on the social network Facebook concerning the physical appearance of female politicians. In the theoretical part of the thesis, concepts related to representation, the role of women in political representation, the gender difference in access to politics and the history of gaining the right to vote for women are presented. Furthermore, attention is paid to political communication, its definition, transformation over time and temporal distribution. Media portrayals of female politicians in traditional media and on social media are also presented. The results of the elections held on 8. - 9. October 2021 are also presented here. The analytical part is devoted to the actual implementation of the research and its methodological background. Sampling, data collection and the procedure for coding comments are described. Subsequently, the final research findings and the answers to the research questions, which were achieved through quantitative frequency analysis and qualitative frame...
|
|
|
Andrej Babiš's negative campaign in the Czech presidential elections in 2023
Chudá, Ema Lujza ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
The thesis deals with the negative campaign of Andrej Babiš before the second round of the presidential elections in the Czech Republic in 2023. Specifically, it tries to find an answer to how the negative campaign of Andrej Babiš before the second round of the elections was perceived by the public and, in particular, whether it was one of the reasons for the failure of this candidate. Data obtained through quantitative research, specifically a questionnaire survey, showed that Andrej Babiš's negative campaign was perceived differently depending on voting behaviour in the second round of the elections. Voters of Andrej Babiš perceived his campaign differently than voters of Petr Pavel and respondents who did not participate in the second round. On the contrary, the answers of Petr Pavel's voters and respondents who did not participate in the second round were the same. The research also confirmed that Andrej Babiš's negative campaigning contributed to his failure in the second round of the election.
|
|
|
Communication of the Spokesman of the President of the Republic Jiří Ovčáček on the social network Twitter during the invasion of Ukraine
Černochová, Karolína ; Zápotocký, Jan (advisor) ; Švelch, Jaroslav (referee)
The master thesis deals with the political communication of Jiří Ovčáček, the spokesman of President Miloš Zeman, on the social network Twitter. It analyses his communication during the two months, before and after the invasion of Ukraine. It focuses on tweets from the official profile @PREZIDENTmluvci (now @exPRESIDENTCR) in the period from 24th January to 23rd March 2023. It compares communication strategies, examines developments and analyses how they create a construction of reality, especially in the context of "We (The Castle)" vs. "They (citizens)". It also examines the relationship between political communication and new media, with an emphasis on social networks. The theoretical part of the thesis provides an overview of political communication in different time periods and in the context of new media. The methodological part includes research questions, objectives, sample selection and methods of analysis. The analytical part of the thesis examines Jiří Ovčáček's communication as a spokesperson during the two months before and after the invasion of Ukraine. The first part analyses his communication before the invasion and the second part examines the first month of the ongoing invasion. These two months are then compared, and the evolution of communication is analysed. The thesis pays...
|
|
|
From Brussels with love? Data Analysis of Social Media usage by Czech Members of the European Parliament
Vanka, Boris ; Váška, Jan (advisor) ; Ullrichová, Eliška (referee)
Populism is on growth throughout Europe and the World. Research has shown that especially in the European Parliament, the number of populist politicians is rising over the last decades. Likewise, social media usage by users is booming and is used particularly by this type of politicians who spread their messages, using emotionality and negativity. Since the literature indicated that populists are especially active, efficient, and followed this research aimed to analyze the relationship between the degree of populism and its influence on the three variables of the Members of the European Parliament elected for Czechia. In order to evaluate such a relationship, the data from Facebook (page posts, interaction by users, and numbers of followers) were utilized to test defined hypotheses and answer the research question. Exploratory Data Analysis was used as a wider framework, while Pearson Correlation Coefficient served as a tool for computing the correlation. Therefore, the scale of the independent variable (degree of populism) was based on data about Czech political parties, reflected in anti-elitism, corruption salience, protectionism, and nationalism. The dependent variables were based on activity, efficiency, and acquirement of followers. Moreover, the test of statistical significance was conducted...
|
|
|
Political institutes in the Czech Republic - political communication and managerial relationship with parent subjects
Dolejš, Jakub ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This thesis examines the managerial relationship of selected political institutes in the Czech Republic with their parent entities from the perspective of political management theory, specifically through the function of political planning. Furthermore, the author applies theoretical concepts related to political institutes to this relationship. The second area of research is the political institutes' communication within their activities and the targeted audiences of their communication. Thus, the thesis investigates whether institutes in the Czech Republic are autonomous in setting their agenda based on data obtained from semi-structured interviews with representatives of policy institutes in the Czech Republic. The interviews and analysis were supplemented with data from content analysis of key documents of political institutes, such as founding documents, statutes or websites. The thesis thus contributes to an area that has not yet been academically explored.
|
|
|
Strategiic communication of public policies: The case of Milostivé léto
Marek, Michal ; Konrádová, Marcela (advisor) ; Moravcová, Hana (referee)
Public policy communication is a discipline that has not yet been explored much, and this thesis has chosen to examine it through the example of the government's Milostivé léto debt relief. This was a response to the long-lasting untenable economic crisis of a part of Czech society caused by the amount of accumulated distraints affecting the quality of life of the population. At the same time, the social and economic situation of citizens are the strongest determinants of their relationship to democracy, which makes the strategic communication of a legislative aimed at removing these economic obstacles all the more important. This thesis takes an approach to communication based on government communication, stakeholder theory and theory of public policy according to Potůček, and builds on these theoretical concepts with three research questions focusing on stakeholders, communication strategy and communication recommendations. It answers each of these questions using a separate method - first exploring the online space through stakeholder mapping, then defining strategy through semi-structured interviews with government communication representatives, and finally analysing the data to formulate communication recommendations through SWOT analysis. The thesis thus contributes to research on government...
|
|
|
The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
|
|
|
From Brussels with love? Data Analysis of Social Media usage by Czech Members of the European Parliament
Vanka, Boris ; Váška, Jan (advisor) ; Ullrichová, Eliška (referee)
The central theme of this thesis was a deeper understanding of social media communication by Members of the European Parliament (MEPs) elected for Czechia between 2020 and 2022. The author decided to conduct the research due to the influence the politicians maintain (factual within the legislative process and the one based on their authority when co-creating opinions in the public sphere), while a lack of academic studies on such a topic existed, establishing a research gap to be filled. In the past, researchers within the field of political sciences focused primarily on the qualitative dimension of online communication (text analysis) or only one of the social media platforms (mostly Twitter). This approach could uncover sentiments but made it much more challenging to spot trends. Therefore, the data from Facebook, Twitter, and Instagram were obtained via an online provider Zoomsphere, mainly from the parties' leaders in the European elections of 2019. These pieces of information were researched with a data analysis approach, which consisted of nine main steps. After evaluating the research aim, data were identified, collected, extracted, cleaned, aggregated, analyzed, and finally visualized in order to make conclusions based on the outcomes. Once this process was finished, the data were compared...
|
|
|
Analysis of political communication on social networks during the election of the president of the Czech Republic in 2023
Helmich, Daniel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the political communication of selected candidates for the office of the President of the Czech Republic at the end of the pre-election period on the social networks Facebook and Twitter. The selected candidates include Danuše Nerudová, Andrej Babiš and Petr Pavel, who had the highest electoral potential at the end of the election. The thesis aims to describe and analyse their political communication on social networks, with the analysis of personalisation and negative political communication in the posts being the core themes of the thesis. In the theoretical part, personalisation and negative political communication are set in a broader framework of knowledge, based on the development of political communication and its current trends. Based on the results of the thesis, the ways of conducting political communication of selected candidates are further compared in relation to the thematic focus of the analysis. A quantitative content analysis of the selected social networks of the three political candidates was determined for this research, which provides answers to the set research questions and hypotheses.
|
guest ::
