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Party press and cultural policy: district of Pardubice during the normalization
Trestrová, Veronika ; Končelík, Jakub (advisor) ; Suk, Pavel (referee)
This thesis gives a comprehensive picture of the press organs of the Communist Party of Czechoslovakia in the district of Pardubice during the so-called normalization. The first chapter describes the historical contexts of this era, particularly changes in policy after the onset of Gustáv Husák at the head of the Communist Party in April 1969. With this change is related to another topic: extensive purges in the Communist Party, which took place in 1970. The second chapter focuses on changes in the media at the beginning of normalization, in particular the abolition of some periodicals and restoring censorship, and changes in the cultural field, especially strengthening the focus on the Soviet Union, the emergence of new artists' unions and various legal regulation in order to strengthen ideological supervision of the this sphere . The third and fourth sections are devoted East Bohemian press: daily newspaper Pochodeň, published in Hradec Králové, and Pardubice district newspaper Zář. It briefly describes the history of these newspapers and their effect during the Prague Spring and subsequent developments in normalization. Attention is then focussed mainly on their cultural sections and their scope, content and authors of articles. Analysis of the articles from the cultural sections provides an overview of...
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Financing of Czech culture
Beránková, Barbora ; Pokorný, Jan (advisor) ; Hraba, Zdeněk (referee)
Throughout Czech history theatre played a pivotal role in the formation of Czech language and culture. Theatre embodies much of what makes Czech culture unique in Europe, but also ties Czech Republic together with its neighbours who share a similar cultural heritage. This thesis first analyses the development of the institutional and legislative framework of theatre and its financing. In following chapters this thesis offers an overview of the different legal forms of theatres, both profit and non-profit. Specific situation of the theatres still owned by state is examined in detail, explaining and illustrating many of the difficulties and obstacles caused by this form of legal existence. The process of transformation of allowance organizations is then described and evaluated using examples of selected transformed theatres. As a connected issue, the perceived difference between profit oriented and non-profit theatres is examined, which leads to exploration of the relationship between the cultural economic policies and the social importance of culture. In this context, the system of financing of theatres is then explained, detailing both tax legislature and the funding of theatre from public sources. In the closing segment, some ideas for improving the current system of funding are offered for...
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European Cultural Lobby. The Case of We Are More Campaign
Frajtová, Věra ; Tomalová, Eliška (advisor) ; Kasáková, Zuzana (referee)
Master thesis "European cultural lobby. Case of We Are More campaign" is analyzing the European lobbying in the cultural domain. As an area of European policies, culture has been established continuously since the 80's of the 20th century. The role that culture gained at the European Union (EU) level is specific by its double dimension. At the same time, culture is perceived as a source of common values and an area with high economic potential. This thesis examines whether the exclusive role of culture within the EU signifies specific features of lobbying in the cultural domain. Theoretical part of this work is using the concept of europeanization in order to explain how culture became an area of European public policy. The same part develops the theory of European lobbying to demonstrate division of the EU interest groups into public and private. Second part of this thesis presents the case study of the nowadays biggest European cultural lobby, Culture Action Europe, and We Are More campaign organized by this lobby in order to influence future European framework programmes for culture and audiovisual in 2014-2020 period. Features that decide whether an interest group is public or private, as defined by the theoretical part of this thesis, are studied on the case of Culture Action Europe. In order to...
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France's Role in Forming the Czechoslovakian Elites (1900 - 1950)
Hnilica, Jiří ; Pokorný, Jiří (advisor) ; Lenderová, Milena (referee) ; Ory, Pascal (referee)
This work seeks to answer questions concerning the role France played in shaping the Czechoslovak elite in the first half of the 20th century. The study rests on three basic pillars. The first is a study of the framework in which Franco-Czechoslovak relations developed in the area of culture, cultural and educational policy. The second pillar is the question of France's direct involvement in Czechoslovakia - by means of solid structures created in connection with the establishment of the new state, and with the development of active French cultural policy after 1918. On the one hand, the French Institute in Prague, which, in the period under study, wanted to be more than a mere cultural centre, its ambitions primarily concerning scientific cooperation (language, philosophy, history, law, medicine, economics, chemistry, technical disciplines). On the other hand, the French Real Grammar School in Prague, the example of which gives a very good study of the competitive limits of cooperation between the two countries in the field of secondary education. Despite the growing number of students, this private institution (nationalised in 1937), never stopped addressing a key question: is it a Czechoslovak school teaching in French or a French educational institution operating in Czechoslovakia? The third pillar is...
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Marketing Communication of Strašnické divadlo during 2005 up to 2011
Baláková, Zuzana ; Wolák, Radim (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis "Marketing Communication of Strašnické divadlo during 2005 up to 2011" are focused on theatre marketing. Main terms are marketing, art marketing and cultural policy. Strašnické divadlo has a stirred history. It was founded in 1961. There were very famous and flourishing periods and also the bad ones. Contemporaneousness of theatre is linked to civil association Divadlo Company.cz which have conducted the theatre since 2004. This association built here the unique repertoir scene for 110 000 inhabitants of Praha 10 district. Current position of theatre is related to brand relaunch by which theatre passed in recent years. Thesis deal with explaining of basic marketing terms, its particular differences in non- profit sphere and its aplication at the example of Strašnické divadlo. Main sources are public municipal document, sites, annual reports of a Strašnické divadlo and promo materials. Part of the work is also a circumscription of typology of theatres and description of cultural policy transformation in Prague during the years 2005-2011.
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"Democratization of Culture": the Conception of André Malraux
Frajtová, Věra ; Perottino, Michel (advisor) ; Matějka, Ondřej (referee)
This Bachelor thesis aims to analyze the principle of democratization of culture in the conception of André Malraux, the first French Minister of culture, who held the office between 1959 and 1969. Democratization of culture has represented one of the main pillars of French cultural policy since its origins in 1959 when the first French Ministry of Culture was established. The first chapter explains under which circumstances this Ministry of Cultural Affairs was created. Also, it presents the state institutions that were affecting the cultural domain during this period. It shows how democratization of culture was set up as a priority of the newly established Ministry. The second chapter analyzes the official speeches by André Malraux and tries to define the main points of his conception. Next, the chapter shows how these crucial aspects were transformed into the political program of the Ministry of Cultural Affairs. The last chapter presents the project of maisons de la culture, new cultural centers symbolizing the whole Malraux's era. Realization of the project brought to light some difficulties that became the sources of criticisms of Malraux's policy. These criticisms shown in the last part of the work serve till today as an important reference for the development of French cultural policy.
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Cultural Policy of the United States and the USSR after World War II.
Vorlová, Tereza ; Reiman, Michal (advisor) ; Vykoukal, Jiří (referee)
After the Second World War the United States and the Soviet Union started off with almost opposite models of cultural policy, eight years later in the midst of Cold War their cultural policies were as close as they ever would get. Cultural policy had changed; this thesis analyzed the quality and direction of this change. In the Soviet Union the post-war ideological campaigns have changed the nature of Soviet cultural policy in the sense that punishment was no longer lethal. The purpose of these campaigns had become redefining what Soviet culture should look like. This policy, however, was not practical, but rather rhetorical. The ultimate goal was not to affect culture, but rather to demonstrate what it should and should not look like. Cultural policy proper was overshadowed completely by cultural policy as display. In the United States the House Un-American Activities Committee attacked the most prominent and loud center of American culture - Hollywood. In this case again, the purpose of this policy has not been to exert actual influence on culture, but rather to insist, that there are parts of culture that can be "un-American". In the American case this policy was even more "as display" than in the Soviet Union, simply because the HUAC could not be the source of actual restrictive cultural policy. Overall...
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The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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Alternative Culture in the Czech Republic after 1989
Chorvátovičová, Iva ; Munková, Gabriela (advisor) ; Veselý, Arnošt (referee)
This thesis describes the phenomenon of alternative culture in public policy. The first part seeks to define what alternative culture means and builds on the research mainly from sociology and cultural studies. Very useful are then specific theory of social deviance, the theory of subcultures and postsubcultures. At the same time, the paper looks into the past, before 1989, when the alternative culture phenomenon was clearly defined, standing outside the mainstream culture and the alternative culture was illegal. Through the analysis of some events and political cases from the recent past, there could be seen both differences between alternative culture and an attitude to it before 1989, but also some important parallels with the current situation of alternative culture. Alternative culture is later specified by current alternative underground subcultures: freetekno - DIY, squatting and street art. In the case of these three controversial subcultures, the paper deals with an attitude of public policy to these subcultures through the extremism policy. The next part the paper deals with the contemporary cultural politics in the country. Briefly, it describes and outlines the current situation and possible areas for innovation in the context of alternative culture. In the last phase this thesis deals...
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