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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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Commented translation: ABC de graphologie (Michel Moracchini, Jacques Grancher, Paris 1984, pp. 33-84)
Krejčová, Dominika ; Belisová, Šárka (advisor) ; Šotolová, Jovanka (referee)
This bachelor's thesis is composed of two main parts. The first one is the Czech translation of selected chapters of the book ABC de graphologie written by Michel Moracchini. The second one - annotated translation - includes the analysis of the source text (based on the Christian Nord's model), description of the translation process and finally, selected translation problems and their particular solutions. Key words annotated translation, translation analysis, translation procedures, translation shifts, graphology, personality psychology, handwriting
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Role of human figure drawing in Indicative test of school maturity
Michálková, Anna ; Klusák, Miroslav (advisor) ; Presslerová, Pavla (referee)
The thesis studies the role of human figure drawing in Orientační test školní zralosti (i. e. Jirasek's Orientation Test of School Readiness). The starting point is the correspondence between human figure drawing and other tasks in both verbal and non-verbal thinking. For the empirical material we have chosen pre-school children results in Orientační test školní zralosti, including the verbal thinking test and Raven's Coloured Progressive Matrices. The aim is to examine correspondence of human figure drawing with other tasks taking into account verbal and non-verbal thinking and logical and infralogic operations. The data was collected in two stages with the interval of four months and therefore it is able to assess durability of findings in time. The thesis is beneficial in terms of qualitative analysis of discovered correspondences and also in developing a theory of abilities tested by the test, especially regarding human figure drawing. Last but not least it is helpful in examining similarities and differences in the ability of children to analyse and synthetize. KEY WORDS: school maturity, drawing, figure, man, writing, points, matrices, verbal thinking, non-verbal thinking, logical operations, infralogic operations, analysis, synthesis
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Evolution of relationship between media and religion by McLuhan's historical structure
Jírová, Lucie ; Provecho López, Juan Ignacio (advisor) ; Jirák, Jan (referee)
Media are very powerful in present days, they are bringing conversational topics, they can easily manipulate our opinions. Media influence our thinking and our ideas about the world around us. Media influence are everywhere, media affect all areas of life including the religion. It is just religion what is one of the most important cultural factors. The religion is the source of values and morality from the beginning of human society. In order to religion could exist across the centuries, it had to adapt to the type of media which was dominant at the time. This dissertation discusses the link between media and religion, specifically about the connection between media type which is provider of religion and the nature of religion. This work also represents the most important church media and religious channels in the world and in the Czech Republic. The first goal of this work is to prove that religion still has big influence on society and that's the reason, why is religion in media so often. The second goal is confirmation of the technical determinism hypothesis (according Marshall McLuhan) in relationship between religion and media - it means confirm that the type of media presentation of the religion influences the religion character. To prove these hypotheses I mostly used media analysis of big...
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Storytelling and it's graphical accompaniment in pre-school age
Bartošová, Magda ; Viktorová, Ida (advisor) ; Klusák, Miroslav (referee)
The presented dokument describes three ways how children work with a fairy tale. First they listen to the story, then they draw it and finally they are being interviewed. The interview has two phases. At the beginning the focus is on the children's drawings, this is followed by the conversation around the illustrations from the story book. The picture is accompanied by a text. This research should find out how will children deal with these three ways of processing the fairy tale. The paper consists of two parts: theoretical and empirical. The theoretical part is divided into three chapters. The first chapter defines the preschool period in terms of personality development. It focuses on important developmental tasks of that period. The second chapter explores the world of fairy tales. The third chapter aims to introduce the topic of the beginnings of children's communication. The empirical part of the paper describes the research that took part in kindergarten. The aim was to link all three ways how children worked with the fairy tale. Each of these forms has different demand on the child. I am trying to find out and describe possible use of obtained data.
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History of Latin to the end of Middle Ages
Paterová, Lucie ; Večeřová, Petra (advisor) ; Hutař, Jan (referee)
The topic of this bachelor thesis is evolution of Latin script, from its begining to the end of middle ages. Thesis is devided into several chapters by developmental stages of Latin script and it is in chronological order. Each chapter describes the form of Latin script in the period, including the factors that influenced the form of writing. The development of Latin script is finished by chapter about book printing and first press fonts. For additional information, the work provides information on developments prior to the Latin script and writing instruments and substances. Included is also a short chapter on ligatures and abbreviations. The work is accompanied by picture appendix to illustrate the topic.
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Preparation of 19th century poetry for publishing (case study)
Novotná, Anna ; Šebesta, Karel (advisor) ; Andrlová Fidlerová, Alena (referee)
This thesis deals with 19th century Czech poetry editing. It outlines, among other things, the historical and social conditions of literature edition of this era and strives to point out all that could have affected the situation of the time and that could have subsequently been the cause of certain editing alterations. The author also tries to think of what a 19th century editor needed to know and consider; what mistakes could have been caused by human factor and/or the author's or external influences. On an example of a short poem from the first half of the 19th century, the thesis attempts to point out the proper and improper alterations together with their necessity or voluntariness.
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Graphology and its possibilities of using in the sphere of personnel management
Jandová, Jana ; Šnýdrová, Ivana (advisor) ; Beneš, Milan (referee)
This thesis deals with graphology and its possible use in personnel management. Its aim is to handle this projective method from both theoretical and practical points of view - both to define graphology and explain related terms, and to consider the possible practical contribution of this method to HR. In this thesis, the tasks of a graphologist are introduced, as well as the nature and way of his or her work with handwriting. Global impression signs, measuring signs and description signs are also mentioned as means of interpretation and graphological analysis. Attention is also paid to the formation of individual handwriting, which is greatly influenced by school handwriting models. In this connection, the thesis also handles the newly coined Comenia Script handwriting model. Another topic of interest are graphological expert opinions being closely connected with ethical principles of graphology. The final part is devoted to the practical use of graphology as a method of recruiting workers in personnel management. This thesis is to provide a basic overview of graphology and principles of work with handwriting. Some knowledge in this field can be of use for personnel managers, recruitment consultants, educational consultants, psychologists, andragogists or all those interested in this discipline....
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