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The Transformation of Czech Radio After the Introduction of Web 2.0
Tichá, Lucie ; Groman, Martin (advisor) ; Nečas, Vlastimil (referee)
The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.
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Commercialization of Czech lifestyle blogs and its relationship to the audience
Borovičková, Aneta ; Audy Martínek, Petra (advisor) ; Wolák, Radim (referee)
This thesis is devoted to blogs and their commercialization, a phenomenon of the on-line world for last few years. The aim of this work is to explore several Czech lifestyle blogs and to find out how much commercial content there is, also how the audience reacts to this content as well as how the bloggers themselves approach commercial content. In the beginning the development of blogs is described, both in the Czech and global environment. The characteristic features of blogs from different perspectives on the issues are also described. The development of blogs is then set in the context of events that made it possible at all. Furthermore, attention is paid also to the process of commercialization of content on the blogs and the possibilities monetizing the blogs' content. Emphasis is placed primarily on a detailed description of influencer marketing and its current situation, but it also discusses affiliate marketing and the use of public relations tools on blogs. The research part provides an insight into the issue of Czech blogs and the current blogosphere. First the chosen blogs are described and set in the context of the Czech blogosphere, then, based on a detailed content analysis, the level of commercial content on the selected blogs is described as well as how the audience reacts to it....
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Social networks as primary information source during presidential elections - comparison between USA and Czech republic
Šírová, Veronika ; Moravec, Václav (advisor) ; Jirků, Jan (referee)
Bakalářská práce se věnuje předvolební komunikaci prezidentských kandidátů na sociálních sítích. A to s ohledem na fakt, že pro zástupce generací Y a Z se internet a potažmo sociální sítě postupně stávají primárním zdrojem informací. Záměrem je porovnat, jakým způsobem používali sociální sít Facebook prezidentští kandidáti ze dvou zemí - Spojených států amerických a České republiky. V případě USA se jedná o volby z roku 2016 a kandidáty Donalda Trumpa a Hillary Clintonovou. V České republice se práce zaměřuje na volby z roku 2018 a kandidáty Miloše Zemana a Jiřího Drahoše. Problematiku nejprve uvede teoretická část, jež popisuje proměny spojené se vznikem Webu 2.0 a nástupem síťových digitálních médií. Zmíněny jsou problematické aspekty internetového prostředí. Přibližuje také sociální sítě a Facebook jakožto informační zdroj a věnuje se roli sociálních sítí v politickém marketingu. Samotná praktická část se pak soustředí na analýzu dat získaných z celkem 578 příspěvků, které výše uvedení kandidáti zveřejnili v průběhu tří týdnů před finální prezidentskou volbou. Zkoumána je četnost, typ, rozsah, tématika a zabarvení příspěvků každého kandidáta a také trendy, jež v průběhu stanového časového období vykazují. Následně jsou poznatky z obou zemí porovnávány. Poslední podkapitola vyhodnocuje význam...
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Twitter as a source of journalistic work in selected online newspapers during the government crisis in May 2017
Andree, Sabina ; Moravec, Václav (advisor) ; Macková, Veronika (referee)
The bachelor thesis deals with an analysis of the use of information from the social networking service Twitter in the process of journalistic work. I study the employment of information from Twitter in news during the government crisis in May 2017. For the analysis, I chose three online news sites: Aktuálně.cz, iDnes.cz and iRozhlas.cz. The goal of this thesis is to find out to what extent and in which way was the information from Twitter involved in the coverage of the government crisis in the chosen news sites. Another goal is to analyse the selection of sources from Twitter. The research follows a method of quantitative content analysis, which allows us to describe an exact extent of the involvement of information from the social network in the analyzed content. The theoretical part of the bachelor thesis characterizes the network digital media and describes the processes of digital mediamorphosis and convergence, which are related to the rise of the so-called new media. The theoretical part then introduces the social network site Twitter, its establishment and principles of its functioning, with a special focus on the role of Twitter as a source of journalistic work. Besides the analysis itself, the practical part also contains an introduction of the research method, i.e. the quantitative...
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Podcasting as a New Media Phenomenon and its Current State in the Czech Republic
Svobodová, Markéta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This MA thesis is devoted to podcasting, one of the phenomena of new media. It describes its origins and development; in greater detail it deals with the present state and characteristic features of podcasts from the viewpoint of their contents, forms, user practice, ways of financing, and also technological perspectives. Attention is focused on elements which interconnect podcasting with radio and radio programmes and also on their differences. The phenomenon is presented in the context of chosen concepts related to web 2.0. Several chapters focussed generally on the development and present state of podcasting are devoted to the situation in the Czech Republic. The research part then provides insight into the present situation from the point of view of independent podcast creators, with whom half-structured interviews were carried out. On the basis of a qualitative analysis of these interviews, several types of attitudes to podcasting and a number of factors related to production of podcasts were identified - primarily motivations to create them as well as some discouraging aspects. Further results of the analysis concern motivation of the authors to listen to podcasts of other creators, their view of the present state of affairs in the sphere of podcasting in the Czech Republic, and their...
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The use of social network Facebook in informal learning of students in distance education: understanding and impact
DRLÍK, Martin
Social networks have become a phenomenon penetrating the lives of university students. Subject matter of the thesis is an insight into how much educational experience of distance learning students is affected by social network Facebook in informal learning and what impact this new technology has. A qualitative case study was carried out to understand the events, in context, by four research questions: (1) how are each online learning presences used in practice, (2) how does social network Facebook affect educational experience of students, (3) how do specific characteristics of social network Facebook affect the educational experience of students, (4) why is social network Facebook used in informal learning of students in distance education. This work has its roots in the revised framework of Community of Inquiry (CoI) having for dimensions cognitive, social, teaching and learning thus leading towards educational experience of students. We applied the social network analysis and content analysis to identify presences of online learning and their effects, also their specific social network Facebook characteristics and the key factors motivating students into using the platform. The conclusion is based on observation and in-depth questioning of six qualified study cases students of distance learning reading Business and trading on the Internet subject, which is presented in the Faculty of Economy in University of South Bohemia in České Budějovice. The individual study cases were selected from the results of socio-metric research critical, typical, and extreme case from a pool of large number of friends and a pool of strong students. The results show, that the presence of learning together with cognitive presence are the most significant kinds of online learning on social network Facebook. Specific social network Facebook characteristics were identified supporting the CoI framework by its social presence (opportunity to take up new identities, create relationships and form groups based on members' presence), teaching presence (opportunities to share in context of reputation the content) and cognitive presence (opportunity to have a conversation and share its content in context of reputation) leading towards learning presence and educational experience. Key factors motivating students into using social network Facebook for educational purposes had proven to be ubiquity, communication and cohesiveness. The results are interpreted based on theory and practice for educators as well as ICT developers.
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¨The phenomenon of tutorial videos on YouTube
Hora, Samuel ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
The diploma thesis discusses the phenomenon of tutorials uploaded on the most visited server for viewing and sharing video content nowadays - YouTube. The term tutorial here is used for referring to the specific instructional video content, which primarily aims to show, by means of the step by step illustration, how to proceed within particular activity that usually requires to adopt a certain extent of specialized knowledge or skills. At the same time, the attention is focused on the graphic design and fine art tutorials. The main goal of the thesis is to answer following question: what motivations might internet users have both for the reception and for the production of tutorials. In other words, the thesis is oriented on searching for the highest possible amount of motives that can lead to the viewing as well as to the shooting of this specific media content. Therefore, this requires examining a given field from two different perspectives: from the perspective of receiving viewers and from the perspective of video makers. Whole thesis structure is then subordinated to these two perspectives. The first part introduces the relevant theoretical approaches related to the tutorial reception/production, whereas the second practical part is devoted to the presentation of particular motivation...
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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