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Librarian occupation focused on its real and fictional representatives
Macháčková, Zuzana ; Stöcklová, Anna (advisor) ; Drobíková, Barbora (referee)
This thesis focuses its attention on librarian profession. It follows the development of librarian profession since its beginning to the present. The thesis is concerned with prestige of the profession and its image. It represents some of the Czech librarian awards and deals with their holders. It introduces leading figures of Czech and world culture, who worked in library during their lives. Finally, the thesis seeks to capture the image of a librarian in literature and film.
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Jews in the Thought of the Society in Czech Lands on the Threshold of a Modern Era
Lochovský, Jan ; Holý, Martin (advisor) ; Šedivá Koldinská, Marie (referee)
The focus of this bachelor's degree thesis is on the perception of the Jews in Czech lands society during the 16th and 17th century based on analysis of anti-Semitic stereotypes such as blood libel, poisoning, collaboration with Turks and usury. The aim of this thesis is to characterize early modern anti-Semitism as an integral part of the then society and also to present it in the light of broader historical processes including religious, economical and cultural development. To achieve such a goal, a broad selection of primary sources was used - theological treatises, historiographical works, inflammatory pamphlets and more. The author also indicates the continuity of the European anti-Semitic tradition - from medieval times to contemporary era. Keywords Anti-Semitism, Czech lands, Jews, Reformation, Stereotypes
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Sources of Conflicts Between African-Americans and Koreans living in the USA in the 1980s and 1990s
Fejerová, Eva ; Sehnálková, Jana (advisor) ; Kozák, Kryštof (referee)
This bachelor's thesis aims to examine the causes behind conflicts between two American ethnic minority groups - African Americans and Korean Americans. Problems between the members of these two groups were observed in all America's large cities in the 1980s and 1990s. The thesis begins with a short overview of the characteristics of the conflicts between the two groups. Subsequently, the media constructions and explanations of the conflicts are presented and discussed. The analytical part seeks to examine various approaches to explaining the tensions between African Americans and Koreans. It begins with examination of the common daily experiences of the two groups in Korean American stores in African American neighbourhoods that unveils the basic aspects of problematic co-existence between them. Next, the thesis examines the psychological process of negative stereotyping, the Middlemen minority theory (a socio-structural and economic theory), and the ideological, political and entrepreneurial motivations of the leaders of the anti-Korean protests to explain the likely causes of the tensions between Koreans and African Americans. The thesis concludes that the tensions between the groups were primarily caused by negative stereotypes of the other ethnicity, economic tensions between the different status...
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Problems in Intercultural Communication Caused by Differences in Czech and English
Macasová, Hana ; Vít, Radek (advisor) ; Morgan, Craig Alan (referee)
Problems in Intercultural Communication Caused by Differences in Czech and English This thesis deals with intercultural communication and with the problems which it yields. The author is concerned with the history of intercultural communication and its definition, as well as with problems that may occur when two different cultures communicate. In addition, great attention is paid to communication between English and Czech people, where the author deals not only with the differences in languages, but also with the diverse nature of these two cultures. On the basis of a research made with help of a questionnaire, the author confronts two different samples of Czech university students of English. Key words intercultural communication, culture, language, communication, English language, Czech language, stereotypes, obstacles, problems
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Male emancipation as the process of seeking identity
Petr, Josef ; Šanderová, Jadwiga (advisor) ; Uhl, Michal (referee)
In this work I would like to present the concept of male emancipation as the process of liberation of men from the pressure of culture stereotypes about men and masculinity. Male emancipation is also the inner process of seeking identity which is a synthesis of reflection of sex as a biological predisposition and gender as a culture construction. The concept of male emancipation is the answer to the recent crisis of male identity and is represented with different emphasis in different faces of men's movements. I created the basic typology of these movements and described their "emancipatory potential". As the opposition to feminists ideal types of new man or androgyne I described the realistic type of emancipated man who is not trying to achieve a synthesis of characteristics typically and traditionally considered as masculine or feminine but rather to achieve a compact, consistent and original personality. In the last part of my work I present results of my research "What do men say?" where I analyzed the statements of men who came to the men's groups of the Czech organisation the League of Open Men. As a result I described four basic motivational categories which motivate men to visit these groups and the description of some basic topics which men solve in these groups.
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Ageism
Kryková, Denisa ; Šanderová, Jadwiga (advisor) ; Benešová, Romana (referee)
This work discusses a problem of ageism also known as age discrimination. At first is explained demographic aging and its impact on the society. Then is defined a conception of the ageism and its resources: panic from demography, medial presentation of old age, economic inactivity, cult of youth, generational conflict and age segregation. Then are specified and analyzed most frequent stereotyps and prejudice about the old age: homogenity, sickness, uselessness, asexuality, ugliness, poorness. One of many spheres, where the ageism appears is diccussed - labour market. In the end of the work can be found the solutions of ageism in universal level (age inclusion, programs of intergenerational meeting, negative sanctions, social seperation, usage of media, campaigns) and in the labour market sphere (age management, usage of positive attributes of eldery people).
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Recurrent stereotypes in magazines for teenagers at the beginning of the eighties and today-the media image of parents
Mišíková, Kateřina ; Čeňková, Jana (advisor) ; Švec, Štefan (referee)
The bachelor thesis "Repeating Stereotypes in Youth Magazines in Early 1980s and Today - Media Image of Parents" deals with a content analysis of two magazines, Sedmička pionýrů and Bravo Girl, focusing on the image of parents created by these magazines. The theoretical part explains the terms stereotype and media image and describes the content analysis method. It also deals with mental development of teenagers and the influence of the media. This part presents the results of several studies focused on the media preferences of teenagers. Finally it provides information about the history of the above magazines, their characteristics and a description of the individual sections. On the example of Sedmička pionýrů the thesis describes how political situation and changes in society affect the magazine's form and content. The part devoted to the Bravo Girl magazine concentrates, among other things, on girls magazines in general, on the language they use and on their effect on young girls. The analytical part describes the processing of the content analysis and its results including charts and tables. It tries to answer the question whether the images of parents show stereotypes and whether these stereotypes repeat themselves over time.
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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The image of eldery people in children programmes
Charvátová, Denisa ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The subject of the thesis is the problem of portrayal of the elderly in Vecernicek animated cartoons for children. Content analysis is conducted on twenty-two selected animated Vecernicek stories that portrayed older characters (371 cartoons for a total of 2974 minutes). The objective of this paper is to examine the depiction of the elderly in Vecernicek cartoons and to point out age stereotypes. The first part of the paper consists of a theoretical framework necessary for the subsequent analysis, particularly media depiction, media representation, construction of reality, the relationship between media depiction, reality and stereotyping, which are then accompanied by characterization of the stories, their meaning and also by definition of old age. Next, all twenty-two analyzed cartoons are briefly introduced. Quantitative content analysis is conducted to examine the frequency and context of depiction of male and female elderly characters, and the overall message. Using qualitative content analysis, six coherent groups of media depiction of the elderly are created, then using semiotic analysis, six specific examples of age portrayal in Vecernicek cartoons are introduced.
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