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Marketing research of restaurant
Dinhová, Lan ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The aim of this thesis was a realization of marketing research of the restaurant Thanh Long. The attention was payed to the theory of marketing research and the characterization of ethnic gastronomy. On the basis of satisfaction analysis were made improvement suggestions.
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Analysis of Respondents in MML Research of Agentura Median
Bohatá, Eva ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes.
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The influence of television commercials on children´s perception
Vízková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with perception of television commercials by children, who represent a specific target group within the commercial communications. The conclusions about the possible influence of TV spots on the child consumer originate especially from the analysis of my own field survey, which was implemented with the help of the children from kindergartens and primary schools. I considered it necessary to mention also the legal and ethics rules that govern the advertising regarding the child consumer.
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Marketing research of brand Kubík and its influence on children
Širůčková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Bachelor Thesis "Marketing research of Brand Kubík and its influence on children" focuses on marketing research as a process and its assessment by means of statistic analysis, summarizes marketing segmentation, especially children market segment and also presents brand Kubík and its product. Practical part of thesis insists on proper marketing research in kindergarten and primary school with the aim of analyse the loyalty, brand awareness and children's attitude to Brand Kubík and its products.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Consumer protection on the drinking water market
Kosová, Martina ; Horová, Olga (advisor) ; Honetschlägerová, Marie (referee)
The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.
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Consumer protection and marketing in baking industry
Pokorná, Anna ; Horová, Olga (advisor) ; Viková, Zita (referee)
This bachelor thesis deals with the analysis of actual situation of consumer protection on the market with pastries, linked to the analysis of a pastries offer in chosen supermarkets in Prague and marketing of bakery products. The motivation of this work is mainly the situation of dark pastries that is very extended in actual time. These pastries have often different basis and thus they also have various value for the customer. The analysis of the actual situation of consumer protection was made by a research, which was focused on the knowledge and opinions of consumers about what they really buy and what they think they are buying. Based on ascertained information, the actual situation was evaluated and compared with defined hypotheses. Part of this thesis contains also proposals for improvements in this area.
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Analysis of product image
Frühbauerová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
Bachelor's thesis is divided into two basic parts. The first one applies theoretic explanation of the term "image" including related elements like corporate design or corporate identity etc. The next part explains marketing research -- its kinds and methods. The second, practical part considers the description of the product -- Apple iPhone, this part is extended by research aimed at university students. The research is implemented using the answers of the owners and non-owners of the device Apple iPhone. It gathers their opinions of the product, its image and the Apple corporation. The conclusion of the thesis includes graphs which reflect the results of the research.
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Marketing of services in advertising company Minds, s.r.o.
Pšeničková, Petra ; Procházková, Markéta (advisor) ; Blažek, Jiří (referee)
This Bachelors degree work focuses on marketing of services in advertising company. This work is divided into two parts, the theoretical and practical part. The first part describes the literary information about marketing of services and basic specificity of advertisement, with the intention of outdoor advertisement. The practical part represents marketing of services in advertising company Minds and analyses customers satisfaction with services through a questionnaire. The gained dates are evaluated and interpreted.
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