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Project Proposal of a Catering Facility
Hrabalová, Dominika ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aims of this bachelor thesis are to analyse catering facilities in Mnichovo Hradiště, to carry out a survey among the locals about their demand and satisfaction with the current supply, to find a niche market based on its results and to design a new facility that would fill the market niche. Firstly, the thesis deals with a theoretical basis concerning catering services and preparation of a business plan, which is followed by an introduction of the researched locality. The practical part of the thesis presents the results of the analysis of catering facilities in the form of comparative tables and interprets the results of the survey about the demand for catering facilities in Mnichovo Hradiště and about satisfaction of residents with the current supply. In the last part of the thesis, a new facility is designed in the terms of the main target customers, category, size, location, main products and marketing strategy.
Gastronomic festival as a marketing tool
Tomášková, Iveta ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aim of the thesis is to define gastronomic festivals, find out how these festivals are important for gastronomy tourism and define meaning they have for visitors and companies that participate in these festivals as well. In the theoretical part there are defined services provided in the area of gastronomy, modern trends in gastronomy and gastronomy tourism. Furthermore, particular gastronomic festivals are defined and analyzed. The practical part of the thesis consists of two questionnaires, which are designed for companies that participate in gastronomic festivals, and for visitors of such festivals. In conclusion, the contribution to the destination, companies and visitors as well are evaluated.
Dining etiquette
Klíma, Adam ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The aim is to find out how the subject of Dining etiquette is taught at selected secondary schools and universities and what is its knowledge among students of these schools. Hypotheses set out in this work are: H1: Teaching table etiquette at Czech secondary schools is not big enough and sufficient. H2: Knowledge of students is not sufficient. The work consists of a theoretical part, which focuses on defining basic terms such as dining or label and on the very topic of table etiquette. In the practical part will analyze the selected schools and compiled a distibuován questionnaire among selected respondents.
Financial analysis of chosen spa company
Krautstengelová, Lucie ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
This master´s thesis deals with financial analysis of a spa company. The aim is to determine financial situation and productivity of the chosen company Priessnitzovy léčebné lázně a.s. which owns and runs spa Jeseník. Theoretical part describes financial analysis. It presents its aims, sources from which it draws and describes chosen methods. It mentions the specifics of economy of spa companies. In the second part spa Jeseník is introduced and financial analysis on the chosen company is applied and evaluated.
Gastronomy of Argentina
Cypriánová, Michaela ; Mlejnková, Lena (advisor) ; Indrová, Jarmila (referee)
The aim of this thesis is to characterize Argentinian gastronomy with emphasis on regional differences and also to ascertain a situation of representation of Argentinian gastronomy in Prague. The thesis is divided into six chapters where the first two chapters deal with the theoretical background, namely the importance of tourism and gastronomy and their mutual relationship and also a description of the locality of Argentina from the point of view of geographical, demographical, historical and economic. The third chapter is already devoted to Argentinian gastronomy: it contains characteristics of Argentina, a description of way of eating of Argentinians, a list of the most typical Argentinean dishes and beverages and an overview of selected culturally gastronomic attractions in the country. The following chapter characterizes Argentinian gastronomic regions with emphasis on their geographical and gastronomic differences. The fifth chapter analyzes representation of Argentinian gastronomy in Prague and compares in detail five selected Prague establishments that focus on Argentinian gastronomy. The last part summarizes the findings, draws conclusions and gives recommendations to improve the situation.
Food tourism as a motivation for traveling
Vokáčová, Zuzana ; Mlejnková, Lena (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to characterize the product of food tours and analyze specific portfolio of these tours of the company Frying Pan Adventures based in Dubai City. The partial objective of this thesis is to describe gastronomic tourism as one of the dynamically developing motives for tourism. The theoretical part explains basic terms related to tourism, motivations and motives for travelling and gastronomy, and points out the relationships between them. The practical part describes the selected destination, United Arab Emirates, and particularly Dubai, both from a geographic, economic and historical point of view, as well as from the position of tourism as a discipline. First, the food tours of one specific provider are analyzed and categorized based on defined characteristics into functional groups. Second, the offer of the chosen food tour provider is evaluated from several perspectives. A customer perspective focuses on analyzing the feedback on the product and evaluating the website of the service provider. Additionally, the evaluation is also based on a personal experience with the product, thus incorporating a subjective point of view into the evaluation. Third, a conclusion is drawn by using SWOT analysis to identify strengths, weaknesses, opportunities, and threats for the company. This part also outlines a possible future development and recommendations.
Food and beverage services during social events - catering
Beránek, Karel ; Mlejnková, Lena (advisor) ; Kvítková, Zuzana (referee)
The aim of the theoretical part of the bachelor thesis is to clarify the important terms concerning catering. The field of a collective catering services is emphasized. Theoretical approaches to different catering events are explained in detail. Furthermore, the event manager tasks are described. In the second - practical part, there is an analysis of a business of a specific catering company. The business operating system, material and personal management are clarified in this part as well. The analysis of the organised events during a specific period of time that is based on intern materials of the catering company is introduced as well. Some recommendations for development of the company in the future are stated in the final part of the thesis.
Gastronomy on the Internet
Masárová, Šárka ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The bachelor's thesis is focused on the phenomenon of food blogging. The aim of the thesis is to analyse blogs as a new method of information sharing concerning gastronomy. The metodology used for theoretical part are the publications concerning the particular topic, such as blogging, Internet and gastronomy. In the theoretical part, the difference between terms hospitality industry, gastronomy and alimentation are explained, as well as the evolution of internet communication in the field of gastronomy and typology of blogs. The second, practital part consists of the analysis of chosen Czech food blogs, which are evaluated by given criteria. The practical part also includes a questionnaire as a research instrument.
The modification of the product and its impact on financial indicators
Šikyňová, Katarína ; Mlejnková, Lena (advisor) ; Kvítková, Zuzana (referee)
The main purpose of diploma thesis named The modification of the product and its impact on financial indicators is to design products respectively. services worthy modifications to recalculate the costs and returns of this modification, and consequently its total return for recreational and gastronomic company operating in tourism. The theoretical part of this thesis contains definition of fundamental termsand market research through questionnaire survey, which aims to characterize the structure of the company and obtains from its customers their designs products. Afterwards the results of survey will be interpreted. At the end of the thesis, in cooperation with the management of the company, the effects of modifications on financial indicators will be analyzed to define if the modification is the desired effect .Analyze the effects of modifications is the main objectives of this thesis.
Marketing Strategy of a Wellness Facility
Navrátilová, Eva ; Mlejnková, Lena (advisor) ; Kvítková, Zuzana (referee)
The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place during writing the thesis is mentioned in one subchapter as well. In the conclusion recommendation for the upcoming period and overall summary are presented. Comparative and analytic methods are used in the master's thesis.

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3 MLEJNKOVÁ, Lenka
3 Mlejnková, Lenka
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