National Repository of Grey Literature 604 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Analysis of political advertisements on Facebook before the parliamentary elections in 2021
Obergruber, Ondřej ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The thesis is devoted to the analysis of Facebook advertisements, specifically political ones before the elections to the Chamber of Deputies of the Czech Republic in 2021. The theoretical part of the thesis is first devoted to political communication in general and its development, from which it moves on to a description of the current age of political communication. Next, the focus is on political communication through social networks and the technical means by which politicians communicate with users. The practical part consists of a quantitative content analysis of individual ads using Facebook's Ad Library tool and SPSS software. The results of the analysis are interpreted and placed in the context of the research, while answering the research questions of the thesis.
Comparative analysis of the social media communication of Czech political leaders (chairpersons) of selected political parties during campaign before the parliamentary elections in 2021
Kopřiva, Jan ; Rosenfeldová, Jana (advisor) ; Karel, Kryštof (referee)
This thesis analyses the communication of leaders of political parties in the Czech Republic on social media in relation to the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The aim of the thesis was to find out how political leaders communicate on selected social media in the pre-election, election and post-election period. The chosen research method is quantitative content analysis. Three time periods were selected for the purpose of the analysis - the week before the election, the week of the election and the week after the election. The research included leaders whose electoral potential according to the Kantar model was above the threshold for winning a mandate according to the Act on Elections to the Parliament of the Czech Republic. Seven candidates met this criterion. The analysis studies posts on Facebook, Twitter and Instagram in terms of, for example, frequency, communicated topics or interactions. The analysis of individual profiles and the subsequent comparison of the results showed significant differences in the frequency, length and focus of the posts of each leader. For six of the seven leaders analysed, positive presentation of the programme and political views prevailed over criticism of other politicians or political entities. Only a small...
The effect of parental education on preschool children on social network audience
Partlová, Iva ; Harsa, Pavel (advisor) ; Kmoch, Vladimír (referee)
Background: These high-speed modern times are moving forward rapidly. Modern technology is getting into the hands of everyone whether we want it or not, unfortunately even our youngest. We all learn from those around us and imitate the behavior of others from a young age, especially from our parents. Aims: The main aim of this research is to map the patterns of parental behaviour regarding the use of social networking sites and the access to electronic devices of their children who are actively attending nursery school. Methods: Data were collected using an anonymous questionnaire survey. There were 136 responses in total, which were filled in, either in writing or online. The hand written questionnaires were carefully transcribed into excel spreadsheets and then analysed. Results: Children are definitely influenced by their parents in terms of screen use and what activities they seek out most on screens. Parents are most in favor of restrictive mediation. The next most represented is active mediation. Parents with a high school diploma or college education are the most likely to lend their electronic device (cell phone, computer or laptop). 6 year old children spend the most time on social media. The most time spent on social media was one hour per day. Preschoolers are not at all influenced by...
Social networks as an inspiration source or reason of lower self - confidence - What impact can Instagram have on body image perception
Pařízková, Veronika ; Hodboď, Vojtěch (advisor) ; Soukup, Martin (referee)
The issue of the ideal of beauty presented in the media has been a worldwide phenomenon for several decades. After the origin of digital media, interest in researching this issue has expanded even more, and researchers are coming to new insights and conclusions. Body perception and satisfaction are important factors in self-concept. The subject of this diploma thesis, which I dare not call pure autoetnography, but rather qualitative research using my own self-reflection, is to bring a new perspective to the question of the media's effect on the perception of own body image. Through in-depth interviews that describe in detail several experiences with various forms of eating disorders is to think about the impact of Instagram on this topic. The main conclusion of the research is that none of the respondents confirmed Instagram as a trigger of the disease. Respondents call Instagram as coercive and harmful at a time when their psyche is already broken in some way. In that moment, most respondents described this social network as toxic and dangerous. However, despite all the negative experiences that most of them describe in the research, and which I went through as the author by myself, none of the respondents came to the conclusion that she should leave this platform at all.
The nutrical literacy of adolescents
Alexandrovičová, Adéla ; Starnovská, Tamara (advisor) ; Pejšová, Hana (referee)
Adolescence is a period of transition from childhood to adulthood and is full of tumultuous changes. One of the developmental tasks of adulthood is to become independent and take responsibility for oneself, for one's own behavior and decisions, even in relation to nutrition. Nutrition is one of the major determinants of health. This work deals with adolescent nutrition and the need for sufficient nutritional literacy. The bachelor thesis is divided into two parts. In the first, theoretical, part I discuss the terms health and nutritional literacy, the characteristics of adolescence, both in general and in relation to nutrition. I also mention what factors affect the eating habits of adolescents, I focus in more detail on social media and social networks. In the practical part, the aim was to find out what knowledge adolescents have about nutrition and healthy eating, how they use this knowledge for their diet, how and where adolescents obtain information on nutrition and what influence social networks have on their diet. Quantitative data collection methods were used for the research, namely an anonymous questionnaire in electronic form. 80 questionnaires were obtained from adolescents aged 15-21 years. The survey showed that adolescents have sufficient knowledge in the field of nutrition, but do...
Presentation of the female beauty on Instagram from the view of "beauty" influencers
Floriánová, Eliška ; Turková, Kateřina (advisor) ; Oukropec, Jindřich (referee)
The topic of my bachelor thesis is "Presentation of female beauty on Instagram from the perspective of "beauty" influencers." The ambition of the thesis is to find out how women's beauty and the female body are perceived and presented by influencers themselves on Instagram, by using qualitative methods. The theoretical part describes the effects of social networks usage on adult women and young girls, focusing primarily on negative influences, such as the possibility of developing an eating disorder increases due to the frequent sharing of women's bodies on Instagram. Then there is indicated the increasing number of facial surgeries, which is also linked to the frequent viewing of edited photographs. The theoretical part of the thesis is also devoted to the principles of how Instagram works, its functions and other photo editing apps. Prominent Czech and foreign profiles focusing on healthy thinking about the female body and motivating female Instagram users to self-accept are mentioned. The methodological part defines the method, i.e. the e-mail interviews which selected Czech influencers who devote their profiles to female beauty. Some of their posts and comments are then analyzed. All of this contributes to the in-depth understanding of what is nowadays considered as beauty on the social network...
Possibilities of using digital marketing in real estate sales on the example of the real estate project Byty Hejtmánkova
Stachurová, Anna ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The bachelor thesis on the topic "Possibilities of using digital marketing in the sale of real estate on the example of the real estate project Byty Hejtmánkova" deals with the specific use of digital marketing tools in the past real estate project. The thesis aims to use the knowledge gained from the resulting analysis of the financial costs incurred, to apply them to the future project of Viladomy Řevnice, and propose practical steps to improve the use of individual tools. The thesis points out the wide possibilities of using digital marketing in the field of real estate sales for building the brand of a real estate agency and a database of investors and demanders. The theoretical part of the thesis deals with the theoretical anchoring of digital marketing and the individual tools used. The practical part analyzes the previous project Byty Hejtmánkova, segmentation of the target group, the tools used, and the financial resources spent. Then it presents a new real estate project Viladomy Řevnice and applies the acquired knowledge to the creation of specific recommendations that will lead to more effective use of digital tools and organization of sales within the project. Finally, the course of the sale of the Hejtmánkova Flats project is retrospectively evaluated and the findings for future use...
Use of social networks in the marketing activities of professional hockey clubs
Velíšková, Aneta ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Title: Use of social networks in the marketing activities of professional hockey clubs. Objectives: The main objective of the bachelor thesis is to propose recommendations on how to use three selected social networks - Facebook, Instagram and YouTube in the most effective way for two selected clubs from the Czech hockey top league. Methods: In this thesis the method of descriptive analysis of social networks, namely Facebook, Instagram and YouTube, was used. In addition, an electronic questionnaire via was used. Results: Based on the social media analysis and the evaluation of the electronic questionnaire focused on the satisfaction of fans with the functioning of the clubs on social media, it was found that most fans are satisfied with the approach of the clubs and the published content, and no major problems were detected on their part. However, there is still space for improvement and recommendations have been put forward to improve the use of social networks. Keywords: social networks, marketing analysis, Ice hockey, Tipsport Czech Extraliga, fans
Disinformation narratives in the Czech cyberspace in regarding the vaccination against Covid-19
Hospodárová, Klára ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
The bachelor's thesis "Disinformation narratives in the Czech cyberspace in regarding the vaccination against COVID-19" in the context of the phenomenon of misleading, false or pseudo news deals with the way of the news media informing in the Czech environment combined with interpretation of not only these messages by non-professional social network users. The aim of the thesis is to find out whether there is a real correlation between professional and nonprofessional content in the same relevant period. In the theoretical part, emphasis is placed on a sufficient and, above all, comprehensible definition of terms related to the issue of information disorders, including the ordering of individual terms. In the first part of the work, facts are based on relevant sources of internal and foreign literature. In the second part of the work, I present the research background, including hypotheses and research questions. The whole thesis is based on a qualitative research method, which focuses on the analysis of articles produced by professional journalism in contrast to the posts available on the social network Facebook, whose authors are users from the general public, i.e., nonprofessional users. The results are summarized in the conclusion, which evaluates the course and knowledge gained in the...
Attitude of generation Z towards influencer marketing on Instagram
Čapková, Erika ; Hejlová, Denisa (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis focuses on the phenomenon of influencers on social media and their use as part of marketing communication. The purpose of this thesis is to explore the attitude of Generation Z towards influencer marketing on Instagram. Theoretical part of this thesis defines the terms influencer and influencer marketing. It discusses the benefits, risks, costs and options of collaborating with influencers. It also offers an overwiev of qualities that influencers should possess and presents the legislative and ethical framework for influencer marketing in Czech Republic. The second part of this thesis collecst information from in- depth interviewes with representatives of Generation Z and shows how they perceive influencer marketing on Instagram.

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