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Politicization of WHO during COVID-19 pandemic in Czech media
Hrebenár, Petr ; Parízek, Michal (advisor) ; Stauber, Jakub (referee)
This bachelor thesis delves into the portrayal of the World Health Organization (WHO) by Czech media during the critical period of the COVID-19 pandemic, aiming to understand the nature of media coverage and its implications on public perception. The study examines whether individuals with lower socio-economic status and educational levels are predisposed to engage with media that casts the WHO in a negative light. Utilizing a dataset from the Newton Media database, the thesis employs quantitative analysis to assess the sentiment of media coverage and consumption patterns across different demographic groups in Czechia. Through rigorous statistical testing, the research reveals significant correlations between socio- economic and educational demographics with preferences for negative media portrayals of the WHO, aligning with the theory that such groups may be more skeptical of international cooperation. This investigation contributes to the academic discourse on the media's role in shaping public opinion during global health crises and offers insights into the socio-political dynamics that influence media consumption.
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Representation of the Israeli-Palestinian conflict in Czech media coverage
Lacina, Jiří ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This master's thesis focuses on the image of the Israeli-Palestinian conflict in the Czech media, specifically on the presence of bias in news coverage. The thesis examines what, if any, elements of media bias are present in Czech media coverage of the Israeli-Palestinian conflict. The theoretical part of the thesis describes bias and related concepts, and then discusses the history of the Israeli-Palestinian conflict, including a closer look at Czech- Israeli and Czech-Palestinian relations. The thesis then presents selected foreign and Czech research that examines the media portrayal of the Israeli-Palestinian conflict. As a method, the thesis uses quantitative content analysis and analyses news articles published in the five most read online media during Israel-Palestine crisis in May 2021. The analysis focuses on the presence of contextual information about the conflict, the labelling of actions, actors and territories, and the way in which victims are reported. The results show the picture of the conflict presented by the Czech media is incomplete and distorted from different perspectives. However, the results do not show that the coverage is clearly biased in favour of (or against) the Israeli or Palestinian side.
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Media Representation of Sexual and Gender-Based Violence in the Czech Republic from the Perspective af Survivors and Non-participants
Machatová, Karolína ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis explores how the Czech mainstream news media portrays sexual and gender-based violence from the perspective of people with different experiences and attitudes towards it. This includes survivors, relatives of survivors, those who are sensitive to the topic, and those who are skeptical or have a negative view towards the portrayal of sexual violence as a topic. The theoretical framework for this thesis is gender theory and cultural studies, specifically interpretive communities, which examine how the media influences our perceptions of gender and society. The research is qualitative and uses grounded theory practices, which involves open and axial coding to analyze how people with different experiences and attitudes towards sexual and gender-based violence perceive the way Czech media portrays the topic. This includes evaluating the portrayal, the emotions it evokes, and suggesting possible changes. Using the vignette technique, specific examples of media content on the topic of sexual violence are analyzed, and specific changes and adjustments are suggested. Through coding and the vignette technique, four main problematic phenomena related to czech media portrayals of sexual violence were identified. These include inappropriate portrayals of victims and perpetrators, inadequate use of...
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Coverage of World Baseball Classic 2023 in the Czech media
Hruška, Michal ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis entitled Coverage of World Baseball Classic 2023 in the Czech media focuses on the analysis of media coverage of the unofficial World Baseball Championship on the Czech stage. At this international tournament, for the first time in history, the Czech national team presented itself, which along with it brought a unique opportunity to bring an unexpanded sport closer to the wider public, something that the national team itself strove for. The thesis covers media content in television, internet and print media. All content during March 2023 is examined, covering the period before, during and after the championship. The thesis specifically analyzes the form and extent of broadcasts on the ČT Sport channel, which owned the television rights to the tournament, and compares the coverage of baseball on the two most watched Czech news programs on ČT1 and TV Nova. It also balances six selected relevant websites with a sports theme (iSport.cz, iDNES.cz, Sport.cz, SeznamZprávy.cz, Deník.cz a ČeskáTelevize.cz) against each other. Additionally, it examines the only Czech sports newspaper Deník Sport. The thesis is supplemented by an interview with a representative of its editors, who reported on the event directly from the venue.
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Obraz Edvarda Beneše v českých médiích v letech 1996-2019
HAVELKOVÁ, Lucie
The bachelor thesis analyzes the media image of Edvard Beneš in the Czech media between 1996-2019. The theoretical part of thesis deals with the view of historians Antoin Mar?s, Zbyněk Zeman and Jindřich Dejmek and the view of journalist Sidonie Dědinová to the figure of Edvard Beneš. The next chapter of the theoretical part deals with the most important places of memory associated with Beneš and the controversies that are associated with these places of memory. The last chapter is devoted to the Edvard Beneš Society and the Edvard Beneš Prize, which the Society partially sponsors. The empirical part deals with the analysis of articles published between 1996-2019. More specifically, the empirical part focuses on the changes in the frequency of publishing articles in this period in specific media. The main part of the work consists of an analysis of the view of articles on Beneš in the context of the most important historical events of which Beneš was a part, as well as an analysis of the view of Beneš's personality. The last chapter of the empirical part concerns reviews of books and biographies about Beneš.
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Media construction of expert knowledge on an example of the Covid-19 pandemic
Ziegler, Aleš ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This thesis deals with social construction of expert knowledge during particularly dire phase of covid-19 pandemic (July 2020 to February 2021). Theoretical debates regarding the theory of agenda-setting and the paradigm of framing are intruduced, as well as their relation to normative considerations. In the empirical part, qualitative study of interviews with experts running on two important Czech sites is conducted, media frames are identified through grounded theory approach, and quantitative search for interesting relationships between those frames is conducted.
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Open-source Intelligence in the Czech Media Landscape
Bartoš, Vojtěch ; Hroch, Miloš (advisor) ; Miessler, Jan (referee)
This thesis maps out the use of open-source intelligence in the Czech media landscape. Given the interdisciplinary nature of the field, a broad theoretical foundation introducing concepts such as Web 2.0, participatory culture, alternative media or the open-source movement is presented. Furthermore, the theoretical part of the thesis includes a classification of basic open-source intelligence techniques and raises an example of an organisation producing open-source intelligence reports. The empirical part of this thesis utilised a mixed approach of both qualitative and quantitative research methods. First, a quantitative analysis of Twitter posts categorised as written in Czech mentioning the keyword 'osint' published from May 2014 to March 2022 was realised. Results indicate a growth in the topic's popularity in Czech internet discourse and suggest a causality between the 2022 Russian invasion of Ukraine and a rising interest in open-source intelligence techniques. The qualitative part of the research makes use of semi-structured in-depth interviews conducted with 5 prominent Czech media actors using open-source intelligence in their media production process. The gathered data was subsequently analysed using the grounded theory. The results provide a comprehensive list of Czech-specific sources...
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Thomas G. Masaryk's journalistic activity
Marek, Jiří ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The Diploma thesis "Thomas G. Masaryk's journalistic activity" aims to analyze Masaryk as a journalist. The thesis describes the process of Masaryk's evolution from childhood and school years through his university studies in Vienna and Leipzig till his move to Prague, where he worked at the local university. It emphasizes all the major aspects that formed his personali-ty. It focuses mainly on his position in the magazines Athenaeum, Čas and Naše doba, which then influenced many events. The issue is settled in the historical and cultural social context of the second half of the 19th century.
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Medial muck-raking of sexual affairs in fold in czech press in spring 2010
Šulcová, Jana ; Nečas, Vlastimil (advisor) ; Gerbery, Juraj (referee)
The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.
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