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The preception of political agenda-setting on Facebook. Is the critical sense of young adulst while perceiving the information infulenced by their level of education?
Izakovičová, Mária ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The way how users interact with social media is constantly changing. In recent years we have seen a shift in the social media from mere communication platforms to complex metamedia where users can interact with it's content and shape it. In this environment however, the quality of the information can vary greatly and even low-quality information can spread very easily. This study examines how do the University students, percieve the information they find on social media - namely Facebook. I analyse how students interact with news content on Facebook, how do they percieve the credibility of the news and which factors influence their perception. The aim of this study is to find out the ways of student interaciton with the news content on Facebook, how they perceive its credibility and what factors influence their perception. There was qualitative research method used and the research was conducted by the techniques of think aloud protocol and semi-structured interviews. Research has shown different ways of student interaction with the news content. In the same time, the kind of interaction affects their perception of credibility of the news content.
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Text mining in social network analysis
Hušek, Michal ; Mrázová, Iveta (advisor) ; Pešková, Klára (referee)
Title: Text mining in social network analysis Author: Bc. Michal Hušek Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor: doc. RNDr. Iveta Mrázová, CSc., Department of Theoretical Computer Science and Mathematical Logic Abstract: Nowadays, social networks represent one of the most important sources of valuable information. This work focuses on mining the data provided by social networks. Multiple data mining techniques are discussed and analysed in this work, namely, clustering, neural networks, ranking algorithms and histogram statistics. Most of the mentioned algorithms have been implemented and tested on real-world social network data and the obtained results have been mutually compared against each other whenever it made sense. For computationally demanding tasks, graphic processing units have been used in order to speed up calculations for vast amounts of data, e.g., during clustering. The performed tests have confirmed lower time requirements. All the performed analyses are, however, independent of the actually involved type of social network. Keywords: data mining, social networks, clustering, neural networks, ranking algorithms, CUDA
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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The filter bubble and its consequences
Riva, Alexandra ; Šlerka, Josef (advisor) ; Souček, Martin (referee)
The bachelor thesis focuses on negative consequences of personalized social sites called "The Filter Bubble". As for example, bachelor thesis focuses on Facebook, the typical social media platform which tailors its services to our personal preferences. The main question of the bachelor thesis is whether we are aware of negative consequences caused by filter bubble and how filtered information effects our worldview. The aim of this work is to introduces the term "Filter Bubble", evaluate benefits and risks and map awareness of the issue within a specific group of Facebook users using semi-structured interviews. Research uses qualitative method in line with Hendl J. (2005, 2nd ed.). Presented results of the research report how is the issue perceived by respondents and whether they are aware of the Filter Bubble. At the same time, the results present basis for a future research.
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The Creation of Personal Identity on Social Network Sites
Mesiariková, Ivana ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
This final thesis is looking for ways social networking site users understand their virtual image, online identity and the way online identity is made. It also deals with the way users view the use of social networks and the fact that their virtual profiles reflect their personalities and opinions. It also handles a study on how users perceive the closeness of "Facebook world", whether as a world made up of real people contacts or just a cold virtual space. Social network users leave a digital trace behind. In addition, this thesis follows its impact on online reputation. Also it follows effect it has on user's virtual contacts. It considers attitudes towards social networking sites based on age and gender. It mentions certain effects that accompany user and his presence on internet and social network in general: disinhibition effect, flaming, trolling or spiral of silence theory. It describes evolution of the communication on social networks. In the final stage it focuses on commercial potential: marketing opportunities on Facebook, ways to exploit users' data and what will be the benefit for both parties.
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Marketing Strategy Proposal for a High-tech Company
Drgonec, Igor ; Rympler, Petr (referee) ; Chalupský, Vladimír (advisor)
Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.
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Internet Marketing of a Selected Company
Olejová, Jana ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práca sa zaoberá súčasnými prístupmi a praktikami Internetového marketingu. Cieľom práce je voľba a následná aplikácia nástrojov online marketingovej komunikácie, ktorými by sa zvýšilo povedomie o značke vybranej spoločnosti. Preskúmaním jednotlivých nástrojov internetového marketingu, práca navrhuje online komunikačný mix firmy s využitím sociálnych médií a online reklamy.
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Aplikácia sociálnych sietí v školskom zariadení
Bálint, Vladimír ; Pavlíček, Antonín (advisor) ; Řezníček, Václav (referee)
This thesis focuses on the development of strategy for universal application of social networking in a school of pre-primary and primary education level and its subsequent application in a real school. It describes potential benefits of such application and discusses other ways of use of social networks in primary schools. In addition, in theoretical part it defines actors of school environment and information flows between them. Subsequently discusses about communication needs of these actors given the current communication tools and generational differences. The practical part is based on applying a specific strategy of social networks in a school in Slovakia along with the information and summarized results of this application.
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