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Protection against profiling with random multilingual search
Klusáček, Jan ; Zbořil, František (referee) ; Firc, Anton (advisor)
Aby vyhledávače mohly poskytovat personalizované výsledky pro dotazy, které uživatel vyhledává, musí nejprve vytvořit profil uživatele. Pro vytvoření takového profilu však potřebují shromažďovat značné množství informací o uživatelích, které získávají sledováním jejich činnosti. V důsledku toho může být ohroženo soukromí, a výsledky vyhledávání se mohou stát neobjektivními a subjektivně personalizovanými. Tato práce se věnuje problematice profilování uživatelů v online vyhledávačích, a jejím cílem je zjistit, jestli je možné pomocí náhodného vícejazyčného vyhledávání proces profilování zastavit a nebo jej alespoň zmírnit. Výsledky získané prováděním experimentů naznačují, že ačkoli se při použití náhodného vyhledávání výsledky vyhledávání téměř nemění, vyhledávač u uživatelů, kteří náhodné vyhledávání použili, identifikoval rozdílné zájmy oproti ostatním uživatelům. Navíc tato práce experimentálně ověřila, že pro snížení uživatelského profilování je lepší využít menší množství jazyků a větší poměr náhodných vyhledávní k reálným vyhledáváním uživatele. Mimo jiné bylo také zjištěno, že náhodné vyhledávání má sílu změnit již identifikované zájmy u uživatelů, kteří vyhledávač používali už nějakou dobu bez náhodného vyhledávání.
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Information System for Cultural and Musical Events Brno Plus
Škrha, Jakub ; Květoňová, Šárka (referee) ; Stryka, Lukáš (advisor)
This thesis deals with the substantial steps for the creating of the real information system for editorial staff of the non-profit organization Brno Plus. The information system provides presentation of articles, video reports, photo galleries, cultural events of Brno cultural institutions. This thesis also deals with system personalization, design of data exchange module communicating via XML channels and module for advertising presentation and analysis.
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Information System for Cultural and Sport Events
Starý, Zdeněk ; Jaša, Petr (referee) ; Stryka, Lukáš (advisor)
This thesis deals with problem of information system for cultural and sports events. The aim is to set up CMS (content management system), that allows web pages content managing without necessity of HTML language knowledge. Application allows presentation of articles, places and actions within. This thesis also deals with system personalization for users, exchange of data with different information systems via XML channels and it also offers module for export of selected action to PDF.
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Scientific Portal Personalization
Čáslavský, Josef ; Otrusina, Lubomír (referee) ; Smrž, Pavel (advisor)
This paper describes personalization of web applications and options of usage for scientific web portals. Theoretical part introduces main personalization principles and methods. Practical part of this paper focuses on resulting application. The application provides personalized services based on created user profile such as personalized search, content recommendation and conference planner.
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User Applications for Satellite Receivers
Dorušák, Petr ; Rychlý, Marek (referee) ; Očenášek, Pavel (advisor)
This thesis presents principles of transmission of digital television broadcasting via satellite placed in orbit of Earth. It also focuses on the satellite receiver as an important part of satellite systems. It mention receiver’s firmware and deals with design and implementation of satellite receiver’s application. The aim is to create an application that will personalize satellite receiver by monitoring TV stations that have been watched.
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Individualization, differentiation, and personalization in mathematics in the Czech Republic through three different approaches: Scheme-oriented, Child-centred, and Undesignated
Brožová, Miroslava ; Coufalová, Jana (advisor) ; Vondrová, Naďa (referee) ; Rowland, Tim (referee)
The goal of the presented work was to determine whether and how individualization, differentiation, and personalization are utilized in the principles of the selected programs and in the teachers' beliefs and practices in the teaching of mathematics at elementary school. In order to collect data, six teachers in the Czech Republic were selected with three different approaches to teaching- Scheme oriented approach, child-centred educational approach, and an undesignated mainstream approach. The basic concepts and all three selected approaches to teaching were defined in the theoretical part of the work. In the experimental part, episodes from interviews about beliefs and practices identified in teaching were interpreted within the context of characteristics of individualization, differentiation, and personalization. Practices such as the use of textbooks and homework assignments were specifically described. The study shows that teachers of a scheme-oriented approach and a child-centred educational approach use elements of individualization, differentiation, and personalization in their practices. Individualization appears in the teaching of the undesignated mainstream approach, but this approach does not contain aspects of differentiation and personalization. The analysis in all monitored areas of...
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Analysis of political communication on social networks during the election of the president of the Czech Republic in 2023
Helmich, Daniel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the political communication of selected candidates for the office of the President of the Czech Republic at the end of the pre-election period on the social networks Facebook and Twitter. The selected candidates include Danuše Nerudová, Andrej Babiš and Petr Pavel, who had the highest electoral potential at the end of the election. The thesis aims to describe and analyse their political communication on social networks, with the analysis of personalisation and negative political communication in the posts being the core themes of the thesis. In the theoretical part, personalisation and negative political communication are set in a broader framework of knowledge, based on the development of political communication and its current trends. Based on the results of the thesis, the ways of conducting political communication of selected candidates are further compared in relation to the thematic focus of the analysis. A quantitative content analysis of the selected social networks of the three political candidates was determined for this research, which provides answers to the set research questions and hypotheses.
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Presentation of female politicians from a gender perspective on Facebook
Šindelářová, Kateřina ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
The thesis focuses on the self-presentation of Czech female politicians through the lens of gender perspective on Facebook. It focuses on the issue of gender roles and stereotypes, which are put in the context of the political environment. It defines political communication and introduces the phenomena that appear in the field of political communication with the development of new and social media. It also presents the current situation regarding the representation of women in both chambers of the Parliament of the Czech Republic. Based on the identified gender aspects, it then examines the online communication of seven selected female MPs through quantitative content analysis and confronts the results with the existing knowledge in the field of gendered political communication. The findings of the analysis suggest that the selected women politicians tend to focus on more typically masculine issues, such as topics related to the foreign relations or economic and tax issues. In addition, the analysis focused on the presence of defined dimensions of personalisation and the selfie format as a tool of celebritisation of political communication. Both of these phenomena were minimally present in the analysis.
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Ethical aspects of personalized content in selected online media
Dorňáková, Tereza ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
The thesis is focused on personalized content recommendation in Czech online news media and the ethical issues related to its implementation. The subject of the qualitative analysis are semi- structured interviews with representatives of two Czech media houses. The research sample includes respondents from Seznam Zprávy and Seznam, and from E15 and Czech News Center. The interviewees included representatives of newsrooms as well as media and product management. The aim of the study was to find out to what extent they use personalised content recommendation tools, to outline the reasons why they have decided to take this step or are considering it. It turned out that within the studied online news media they are still using personalised content recommendation to a minimum, or they are testing or planning to introduce these tools to a greater extent. Personalised recommendation tools are more widely used on the homepage of Seznam. The subject of this thesis was also to identify ethical issues related to the introduction or use of personalised recommendation. The main areas, according to the respondents' statements, include issues of setting selection parameters, the ability to retain agenda setting by editors, automation and transparency.
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Artificial Inteligence as e tool for an ad personalisation
Němeček, Josef ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis focuses on the trend of using artificial intelligence as a tool for personalization in advertising and its effects on customers. The aim of this thesis is to map and describe the artificial intelligence tools used, their incorporation into marketing practice and the effect they have on the customer. As part of the experiment, differently personalised advertisements are created in real-time for the participants based on their personality traits, which are then evaluated in the analysis across three dimensions - ad perception, ad relevance and click-through intent. Based on these dimensions, the effectiveness of personalization, hyper-personalization, and the extent to which privacy concerns affect ad ratings are examined. The results suggest a positive effect on personalization rates on all dimensions, but unclear effects for hyper-personalized advertising and the impact of privacy concerns.
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