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From Libussa to Wlasta - from Vyšehrad to Děvín. Tale about Libussa and "the Woman's War" in the Literature of the 19th Century
Futtera, Ladislav ; Petrbok, Václav (advisor) ; Maidl, Václav (referee)
This thesis concentrates on the capturing of the portrayal of the Czech prehistory in the German literature, by the German-speaking authors originating from the Czech countries as well as in the Czech literature. The term 'Czech prehistory' is approached in terms of the Czech tales, with emphasis laid on the character of Princess Libussa (Libuše). The span of the thesis reaches from the Englightenment to the argument about the authenticity of the Rukopis královédvorský (Manuscript from Dvůr Králové) and the Rukopis zelenohorský (Manuscript from Zelená hora) in the 1880s. The thesis is divided into two parts. First, the development trends of the representation of the Czech prehistory are chronologically presented. The literary-historical development is discussed in relation to the changes in the concepts of German and Czech patriotism and nationalism. There is also a focus on the development of poetics and the shifts in the reception of prehistory during the periods of Enlightenment, Romanticism and Biedermeier. The changes in the character of Princess Libussa are compared of the possibilities of literary portrayal of Rübezahl (Krakonoš), the mythical ruler of the Giant Mountains, in literary works claiming allegiance to German or Czech patriotism and nationalism. In the second part, the portrayal...
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The returns of Volhynian Czechs and their assimilation, with special regard to the Vyškov region
Martinková, Dagmar ; Čornejová, Ivana (advisor) ; Nosková, Helena (referee) ; Vlček, Radomír (referee)
In the mid and late-19th century, about 15,000 Czechs left for Russia in search of a new life. Most of them settled in the Volhynia Governorate. They bought land, established Czech villages, developed hop growing. In World War I they supported the foundation of the Czechoslovak legions, and many of them also joined the legions. After this war, several hundred Czechs returned to their homeland. In World War II, they rejoined the resistance and formed the foundation of the 1st Czechoslovak Army Corps. After the war, most of them claimed re-emigration. The Czechs in Volhynia experienced what Soviet communism was like, as well as persecution, collectivization, and also Ukrainian nationalism. However, returning to the homeland was not easy, and their repatriation was accompanied by many difficulties. Many of them disagreed with the incoming communist regime and warned the population of Czechoslovakia against it. A big number of Volhynian Czechs were kept under surveillance and imprisoned by the communist regime. Love for the country and hard work have always been significant in the history of Volhynian Czechs.
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The shift in NFL's stance towards racial issues since Colin Kaepernick's protest in 2016
Hromádka, Michal ; Kozák, Kryštof (advisor) ; Raška, Francis (referee)
This paper aims to analyze NFL's stance and approach towards racial issues since Colin Kaepernick's protest in 2016. Colin Kaepernick is an African American athlete who started to protest against racial and social injustice by kneeling before NFL games when the national anthem was played. His protests caused many controversies because many people saw his actions as disrespectful towards the military, flag, national anthem and towards the USA. NFL's stance is analyzed through a qualitative content analysis of all NFL statements, which were issued since the beginning of Kaepernick's protest until the end of 2020. The statements are analyzed by use of the critical race theory, which focuses on the topic of race, white supremacy and institutionalized and hidden racism. The results of the analysis are that NFL's stance towards racial issues changed substantially. In 2016 and 2017, the primary concern of the NFL was the form of Kaepernick's protest as it was understood as a disrespectful and un-American act. In these years, NFL was trying to have a discussion with players about the causes of the protests, however, its primary concern was the form of Kaepernick's protest. In 2018, NFL briefly introduced a set of rules, which prohibited players from taking a knee during the national anthem while being on...
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Perception of patriotism in food advertising among Czechs and French people
Zadražil, Ondřej ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor's thesis entitled Perception of patriotism in food advertising among Czechs and French people deals with the importance of patriotism in marketing communication. The main goal of this work is to examine how important the role of patriotism in the choice of food is for Czechs and French people, and to find out what influence patriotism has on their shopping behavior. The work consists of three parts - theoretical, methodological, and practical. The theoretical part deals with the issue of national culture and patriotism. Subsequently, the characteristics of Czech and French culture and how cultural differences can be used in advertising are presented. In the third chapter, the theoretical part describes the specifics of food advertising, which demonstrates the examples of selected advertising leaflets. Finally, the theoretical part presents the issue of the involvement of patriotism in advertising with emphasis on its use in the age of globalization. The methodological part, in which the research design is presented, is followed by the practical part itself, which describes the course and evaluation of the quantitative questionnaire experiment. It aims to reveal the effect of the involvement of patriotic motives in the advertising leaflet on respondents' shopping preferences. The...
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The reflection of war and notion of duty and dignity in A.L.Tennyson's The Charge of the Light Brigade in comparison with selected poems of The First World War
Lychman, Illia ; Chalupský, Petr (advisor) ; Higgins, Bernadette (referee)
The main theme of this thesis is English war poetry. The thesis refers to two particular wars, the Crimean (1853-1856) and World War One (1914-1918), and analyzes their reflection in English poetry. By doing so, it compares the war poems from these periods and inspects the writers' messages behind them. The thesis aims to scrutinize how the depiction of war had changed through time, alongside with the reasons affected it. In terms of structure, the theoretical part describes the different contexts (historical, cultural, and literary) of the chosen poems, while the practical part features scrutiny of these works. KEY WORDS Poetry, soldier, duty, death, attitude, criticism, propaganda
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The reflection of war and notion of duty and dignity in A.L.Tennyson's The Charge of the Light Brigade in comparison with selected poems of The First World War
Lychman, Illia ; Chalupský, Petr (advisor) ; Higgins, Bernadette (referee)
The main theme of this thesis is English war poetry. The thesis refers to two particular wars, the Crimean (1853-1856) and World War One (1914-1918), and analyzes their reflection in English poetry. By doing so, it compares the war poems from these periods and inspects the writers' messages behind them. The thesis aims to scrutinize how the depiction of war had changed through time, alongside with the reasons affected it. In terms of structure, the theoretical part describes the different contexts (historical, cultural, and literary) of the chosen poems, while the practical part features scrutiny of these works. KEY WORDS Poetry, soldier, duty, death, attitude, criticism, propaganda
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Elements of American War Propaganda in the film adaptations of Captain America comics
Vosyková, Lenka ; Bednařík, Petr (advisor) ; Čeňková, Jana (referee)
The character of Captain America is undoubtedly the most patriotic superhero in the comics world. Just the date of market launch in March 1941 sugests, that there was an intention to support the effort of U.S. Army during the World War II. He managed to highlight american national ideas and patriotismus, so it encouraged men to join the U.S. Army and for other people to buy war bonds to finance military operations. In the beginning of the new millennium the Marvel comics universe have been restored. The first Captain America movie was released in 2011, followed with another two sequels. The whole trilogy is quite in favor of the public. In the theoretical part of my theses, there is a description of different kinds of propaganda and its common use in public. I also ilustrate significance of pop culture and development of Marvel Studios to put it all in the wider perpective. After that follows depiction Captain America as an example of tradional hero displayed with a stereotypical charachteristics. As for the practical part of the theses, I am trying to demonstrate the american propaganda used in movies. In the next chapter I would like to determine if the viewers are able to percept it and respond to it. Part of the research was also to capture the diference in their perception due to their...
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