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The mythologist of the early and high German romanticism. The concept of the myth in the beginning of the 19th Century
Nedbalová, Julia ; Starý, Jiří (advisor) ; Zbytovský, Štěpán (referee)
The thesis presents the mythological studies of the German Romantics. The research focuses on the four important mythologists - Johann Gottfried Herder, Friedrich Creuzer, Karl Otfried Müller and Friedrich Wilhelm Joseph von Schelling. The analysis of their work leads to their specific concept of the myth. The early enlightenment tendencies, which rejected the myths as stories about gods of the undeveloped men were replaced with the conception of the romantics. They disclosed the symbolic character of the myths and explained the origin and nationalization of the myth on the basis of the symbol theory. At the same time they award truth to the mythological process which the man necessarily goes through. The creation of God in the mind of man is clarified with the philosophy of mythology. This way the romantics contribute to the development of the mythology towards a critical historical science.
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J.R.R. Tolkien or "There to the roofs of the inspiration and back to the modern novel again"
Růžková, Johana ; Med, Jaroslav (advisor) ; Bedřich, Martin (referee)
The thesis focuses on insight, understanding and structuring of the prosaic work of J.R.R.Tolkien and on partial explanation of the sources of his thoughts and aesthetics. It means, above all, the old-Germanic myth, its medieval adaptation, the Christian themes, and the modern novel. Tolkien's theoretical reflections on the topic of myth and fairy-tale are outlined as well. Discussed are also the professional, reader's and literary reflections on Tolkien's work and therefore a general appraisal of this unique appearance in the frames of the modern literature.
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Utopia in The Diary of Christopher Columbus
Legátová, Iveta ; Housková, Anna (advisor) ; Poláková, Dora (referee)
Utopia in The Diary of Christopher Columbus At first, we meet with the context of era of 15th century in Spain, as well as we come to know complicated journey of Christopher Columbus. The first chapter describes the most important moments of his life together with the Renaissance rebirth of thinking. The second chapter is concerned with the birth of hispanoamerican literature based on anal ysis o f Columbus's marine diary and his messages. All the content and formal part of diary confirm value of Columbus who enrich spanish vocabulary. The main part of this thesis is dedicated to utopia and th e et ymological meaning of the word. We know definition of the utopia but more important is to see the utopia as a literary genre. New literary and mental phenomenon is represented, it's the Utopia of America. The m yth is actual again, we comeback to the Beginning. Also we know differences between utopia and m yt h and we confirm that it is almoust impossible to separate them. The trust, hope and the return to the biblical Paradise are transformed to the isolated place and time, the literature plays the role of creative force which intensifies and spreads these hopes. We aplicate teorical work of Mircea Eliade to Columbus's Diary. Thanks to Eliade we know how the example act was born and his teories are...
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Myth in American Advertising after 1945
Linhart, Marek ; Procházka, Martin (advisor) ; Roraback, Erik Sherman (referee)
This thesis is designed as a comprehensive analysis of the advertising discourse within some pre-set constrains. Specifically, the main area of interest is the realm of American print advertising after 1945. Within these limits, advertising is understood as a mode of language, the chief semantic unit of which is a form of Barthesian myth, a superstructure divorced from reality that supersedes de Saussure's semiotics of the sign. The bulk of this thesis is then a diachronic analysis of the development of these myths and their role as both mirrors and catalysts of a whole range of stereotypes, value hierarchies or fixed ideas firmly embedded within American collective consciousness. The primary materials for this analysis are then various specimen of the advertisements themselves, carefully selected because of their representativeness, influence or significance within the advertising realm. The main theoretical framework rests on Marx's understanding of the commodity as a certain type of fetish, Barthes's description of the structure and social function of the myth, Baudrillard's and Debord's theories on such notions as the society of spectacle, the reign of simulacra and hyperreality, Benjamin's understanding of the uniqueness of representation and its aura and finally McLuhan's detailed accounts of...
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Mythology of Reflex magazine cover pages
Vondrák, Jan ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma work examines a product from the field of print media - front pages of magazine Reflex. Method of mythological analysis is used, which has been in qualitative research of media content applied for half of a century and is considered to be one of the traditional methods used by media studies. Unlike other dissertations in this thematic area this work does not only analyze visual or lexical contents of cover pages, but also focuses on participation of those contents in the development of myth. The work begins with introduction of key theoretical background and resulting terms used in following analyzes describing effects of myths in individual covers. Then the summary brings the interpretation and explanation of described phenomena. The work focuses to decipher myths contained in the first message which the Reflex magazine week after week addresses to his readers -the title page of individual issues. It analyses how the magazine constructs a system of myths, by which ideology can impact on its readers. Aim of this dissertation is not only to describe the process by which the myths capture a variety of signs and fill them with their own meanings, but also a dialectical relationship between myths and stereotypes or ideologies which stand in their background.
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Semiological analysis of the image of Barack Obama in Time magazine
Růňová, Michaela ; Šafaříková, Radana (advisor) ; Marcelli, Miroslav (referee)
This thesis deals with the current media communication, visual image of Barack Obama on the front pages of Time magazine, and the application methods of semiological analysis inspired by Roland Barthes. Semiological analysis is performed on selected front pages of Time magazine. There is always determined and described the method that is subsequently applied at the beginning of each analysis. Utilized concepts are reading the image, denotation, connotation and myth. Attention is also drawn to the concept of photography and the relationship between text and image. The work refers to the use of Barthes theoretical concepts in contemporary visual communication. I also focused on innovation methods semiological analysis using knowledge of social semiotics. The basic reference lines and hypotheses include: efforts to use concepts of denotation, connotation and myth in the analysis of visual images of the known politician, monitoring the relationship between text and image on the front pages. The analysis results are reviewed and supplemented by analysis of trends in the composition of politician image. The work examins the applicability of semiological methods in visual environment and also focuses on the results of the analysis. The image of Barack Obama is a sort of visual communication, where the...
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Myth of female beauty
Česká, Michaela ; Hogenová, Anna (advisor) ; Rybák, David (referee)
Diese Diplomarbeit beschäftigt sich mit dem zeitgenössichen Trend des Körperkultes und mit dem Mythus der Schönheit, mit seinen biologischen und kulturell historischen Wurzeln. Ich versuche aufzuklären, warum die Schönheit in der heutigen Gesellschaft so geschlechtsbedingt ist. Und warum gerade die Frau mit dem schönen Geschlecht identifiziert wird. Weiter studiere ich gesellschaftliche Mechanismen, die eine Jagd nach dem perfekten Körper legitimieren. Ich beschreibe auch ihre Folgen auf der individuellen und gesellschaftlichen Ebene.
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The comparation of women's characters in proses and fairy tales of Božena Němcová
Tlachová, Tereza ; Šmahelová, Hana (advisor) ; Heczková, Libuše (referee)
Summary: The focus of the thesis with the topic The comparation of women's characters in fairy tales and proses of Božena Němcová is compared female characters in selected Czech and Slovak fairy tales and proses of Božena Němcová. The emphasis is on description of the relationship between the two genres in terms mythic-archetypal and also in terms of narrative methods. The work focuses on a comparison of some key themes in the life of the female character, such as the theme of motherhood, marriage or family togetherness. Methodologically the work embodied in narratology, the theory of gender and psychoanalysis. This theoretical bases allow to define the differences between the heroines of fairy tales and prose works and point out the blending of the two genres on the plane of the women's characters.
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Rhetorical Figures in Visual Advertisements of Selected Fashion Houses
Dvořáková, Andrea ; Šafaříková, Radana (advisor) ; Švantner, Martin (referee)
Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.
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