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Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity
Vacková, Kateřina ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
The bachelor thesis "Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity" focuses on relation between mass media, collective memory and national identity. In accordance with social constructionism theory, the terms collective memory and national identity are understood as social constructs whereas mass media is considered to be one of the social construction agents. The aim of this work is to analyse a variety of media interpretations on significant Czech history events - October 28, 1918 and November 17, 1989. Analysed are newspaper commentaries published in order to commemorate these events during the eleven- year period from 1998 to 2009. As a resource for the analysis I have chosen three Czech daily newspapers - Hospodářské noviny, Lidové noviny and Mladá fronta DNES. The research method used is media qualitative content analysis. The work objective is to examine the typical media discourses based on national history which are constructed in a way to support contemporary Czech national identity. Not only does this thesis consist of research, it also includes methodology and theoretical framework.
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Public opinion and market research in the Czech Republic as kind of communication feedback
Svobodová, Eliška ; Slámová, Hana (advisor) ; Johnova, Radka (referee)
Bachelor's work deals with market research and public opinion in Czech Republic concentrating on mass media. It presents the research as a suitable feedback for application in mass communications and mass media. The first part of the work defines some basic terms concerning mass communications and media, the following part deals with a short history of investigations in Czech Republic and in the former Czechoslovakia. Next part explains the certain methodolologies and methods which are used in the research. Another part of the work presents the list of the main agencies acting in the sphere of market research and public opinion in Czech Republic. In conclusion of the work it is shown the ethics of investigations and intervention of state, law and norms into research. [Autor's abstract].
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Brittany and Breton
Zavřelová, Barbora ; Kalfiřtová, Eva (advisor) ; Müllerová, Eva (referee)
Název bakalářské práce: Bretaň a bretonština Klíčová slova: Bretaň, bretonština, Bretonec, jazyk, výuka, kultura, historie, média Abstrakt: Bakalářská práce se zabývá současným stavem Bretaně a bretonštiny. Na základně vlastní rešerše prezentuje z kulturně-historického hlediska tento specifický region. Dále popisuje historický vývoj bretonštiny, analyzuje současnou situaci jazyka, uvádí možnosti výuky bretonštiny, zaměřuje se na stávající a budoucí vývoj těchto možností a také analyzuje zastoupení bretonštiny v médiích. Cílem práce je na základě těchto analýz vytvořit aktuální obraz jazyka společně s předpoklady jeho dalšího vývoje ve společnosti. Abstract Title of the thesis: Brittany and Breton Keywords: Brittany, Breton, Breton, language, education, culture, history, mass media Abstract: The bachelor's thesis engages in present situation of Brittany and Breton. On the basis of own research presents this specific region by the cultural and historical viewpoint. It describes historical development and analyses present situation of Breton. It gives possibilities of Breton education. It concentrates on current and future development of these possibilities and also analyses representation of Breton in the mass media. The aim of the thesis is create present image of this language together with...
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The Role of the Media in the Free Speech Movement at Berkeley
Pánková, Tereza ; Raška, Francis (advisor) ; Handl, Vladimír (referee)
The Bachelor thesis The Role of the Media in the Free Speech Movement at the University of California, Berkeley focuses mainly on the events of 1964, when Berkeley became the center of American political activism. In 1964, the university administration prohibited all political activity on the campus. The goal of the Free Speech Movement was to change this decision. The students were able to persuade the administration and their freedoms were restored. The thesis is divided into two main parts. The first part introduces the characteristics of the whole conflict, concentrates on the sources of the conflict as well as its phases and summarizes the impact and aftermath of the movement. The second part deals with the treatment of the movement by media and is divided into three chapters. The first focuses on tendency of the media to accuse the protestors of radicalism. The students participating in the movement were often called communists or beatniks. The second chapter is devoted to Mario Savio, the leader of the movement and the effect media had on his role. The media turned Mario Savio into a national celebrity, while other leading figures were completely ignored by the journalists. The last chapter concerns with the Daily Californian, Berkeley student newspaper, which had a big impact on the movement. Thanks...
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Media Education in grammar school - Objectives and Reality
Hronová, Barbora ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The diploma thesis "Media Education in grammar school - Objectives and Reality" is focused on the introduction of a new topic in Czech schools - media education - as a part of the new reforms of the education system. The first part of the thesis defines the concept of media literacy in the context of different types of new literacies. Media education presents particular ways of how to increase media literacy. The thesis deals with the historical development of media education, various approaches to the media education movement, conditions abroad and questions under debate of this domain. The first part also illustrates different forms of media education in the Czech Republic, the new reform of media system and its formation, actual status of media education and its conception in mandatory documents. The second part of the thesis is empirical research that used the qualitative method focus group in discussion with students of grammar school. The research was executed in four groups. Students in two of the groups are passing at this moment subject of media issues, students in the other two groups never went over this subject.
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Media Image of Apprentice Education
Stříbrný, Petr ; Mouralová, Magdalena (advisor) ; Gargulák, Karel (referee)
The aim of my bachelor thesis is to describe the media image of the apprentice education in Czech Republic between years 2005 and 2018. I will describe what was contained in newspaper articles related to the topic in chosen years. First of all I will look up and sort out related articles. Then I will analyse how the apprentice education is presented in major newspaper media. Chosen method of analysing is frame analysis with which one I will be able to qualitatively examine the content of the media image. I will find out context, coherence, impression and results of those articles. Main purpose is an identification of frameworks occurring in the given issue and their sponsors. I will also find out main problems of each framework, their causes and suggested or implied solving of problems in apprentice education.
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