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Development of Tourism in Třebíč and its Impact on Business at this Area
Žamberská, Šárka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis „Development of Tourism in Třebíč and its Impact on Business at this Area.“ is engage to judge conditions for development of tourism in town Třebíč. The analytics part included current state of tourism in Třebíč, possibilities of financing and description of the most attractive places in town. The thesis is divided to three major parts. In theoretical part is defined basic theoretical knowledge of marketing in tourism. The results of this thesis are particular designs of tourism development in town Třebíč.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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City Cards as a Tool of Public Administration and Policy of Tourism
Škardová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis focuses on city cards. The thesis examines two kinds of cards -- city cards for residents which are a tool of public administration and city cards for tourists which are tool of policy of tourism. Implementation of these cards has increasing trend in recent years. We can observe a growing demand especially for cards for tourists. This thesis is devoted to card's description and usability. The thesis deals with a specific example of experience/tourist card - Taborcard. It is dedicated to its creation and its functioning.
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Destination management and marketing of the tourism in the town Tábor
KOLÁŘOVÁ, Ivana
The thesis analyzes the conditions, the current supply and demand for tourism services in the town and region Tábor. An integral part of the thesis consists also in the formulation of examples of a good practice to support the promotion and the turnout of the destination. The analytical part focuses on the analysis of internal and external environment, the SWOT analysis and the analysis of destination management. A new destination marketing of the town and region Tábor is recommended in the final part.
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Management of destination and its practical application in the area of Pec pod Sněžkou
Černá, Karolína ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.
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Marketing communcation of CzechTourism - internet marketing in domestic tourism
Soukupová, Tereza ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
The theoretical part includes the basic rules of marketing, set in the context of tourism through marketing the competitive destination, and internet marketing. The following chapters focus on the role of the CzechTourism in the field of tourism in the Czech Republic. Describe CzechTourism's marketing plans, including marketing campaign to promote domestic tourism. In the end the work focuses on the internet marketing through a basic analysis of the Czech domestic tourism website's homepage (www.kudyznudy.cz).
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Outbound tourism of young Czechs (18-34 years) to Germany
Kylarová, Markéta ; Valentová, Jana (advisor) ; Sršeň, Radim (referee)
This final thesis deals with outgoing tourism of young Czechs to Germany. The theoretical part presents characteristics of tourism destination marketing and a definition of Youth Travel. The analytical part is concerned with the potential of Germany as a destination of young people from the Czech Republic and presents results of a conducted survey for the demand of young Czechs for destination Germany.
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Effectiveness of marketing communication of the national tourist boards by example of ENIT
Došlá, Ilona ; Herget, Jan (advisor) ; Jíšová, Markéta (referee)
This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.
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Marketing Study of Tourist Destination
Nevrlá, Kateřina ; Petrů, Zdenka (advisor) ; Jarolímková, Liběna (referee)
The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing mix of destination Prague. Based on the findings, the final part of study contains proposals and recommendations for destination marketing and improvement of current situation.
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Analysis of promotion of the Czech Republic as an attractive tourism destination
Žurmanová, Veronika ; Vaško, Martin (advisor) ; Štědroň, Bohumír (referee)
The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and focuses on selected marketing activities of the Czech national tourism organization - CzechTourism. The first part of the thesis defines the destination marketing in general and clarifies activities of national tourism organizations. The second part defines the incoming tourism of the Czech Republic and introduces the potential of the destination Czech Republic, national tourism products and marketing tools of CzechTourism. The third part represents selected marketing activities of CzechTourism. The last part contains SWOT analysis of the Czech Republic promotion and proposals for future campaigns.
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