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Analysis of Advertising Communication of The Private Universities in 2013
Holanová, Šárka ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The thesis deals with the advertising communication of private higher educational institutions in Prague in 2013. The theoretical part describes the character of the marketplace of higher education in the Czech Republic at first, where the private higher educational institutions have to compete with the state universities. The next theoretical part focuses on the theory of marketing for educational institutions, the marketing mix, promotion, communication mix, and on advertising in particular. The theory is confronted with the practical use of marketing at several private higher educational institutions in Prague. Lastly, in the theoretical part there is a place decided to lighting up the relation between advertising and image of an institution. The final part of the thesis is focused on the linguistic analysis of chosen print and outdoor ads. The analysis aims primarily at description of the character this type of advertising communication.
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The impact of AI tools on higher education students
Lacina, Ondřej ; Soukup, Petr (advisor) ; Remr, Jiří (referee)
In the world of rapidly evolving technologies, the last two years have seen a massive expansion of artificial intelligence. We are therefore all encountering emerging AI tools in our everyday lives. The thesis titled The Impact of AI Tools on Higher Education Students focuses on the ways in which students of Czech universities approach these new emerging technologies. After explaining the notion of artificial intelligence, the fundamental breakdown of the tools is outlined. The possible good and negative elements of these new instruments are also discussed. For the research, a mixed research design is adopted, which separates the analysis into two sections using the explanatory sequential design's processes. In the first step, a quantitative questionnaire survey was undertaken, with respondents divided proportionally into ten quotas based on the ISCED-F 2013 category. Semi-structured interviews were used in the second stage to augment the questionnaire survey. The analysis resulted in the key trends in the use of AI tools among students of Czech universities. High focus is given on the frequency of use, preferred tools, usual purposes of usage in academic, private, and professional life, faith in the generated information, and worries about potential negative consequences. The usual user groups for...
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Proposal for a new study program Healthy lifestyle
Hrušková, Karolína ; Vlk, Aleš (advisor) ; Hojka, Vladimír (referee)
Title: Proposal for a new study program Healthy lifestyle Objectives: The aim of the thesis is to design an innovative and comprehensive Healthy Lifestyle study programme that is internationally competitive and responds to current needs and trends in society. The proposal aims to provide a universal educational foundation that can be adapted to different institutions to effectively meet all requirements and demands in the area of healthy lifestyle. Methods: Comparative and qualitative methods of document analysis are used, focusing on the level of lifestyle of the Czech population and comparison of study programmes of public and private universities in the Czech Republic and abroad. Another method used is expert assessment through an electronic questionnaire, which provided expert feedback on the curriculum proposal, which is crucial for refining and shaping the final version of the proposal. The combination of theoretical exploration and practical evaluation allows for a well-grounded curriculum. Results: The research confirms that the current study offer in the Czech Republic does not sufficiently respond to the rapid changes in society related to the growing emphasis on health and preventive care. The population of the Czech Republic needs increased support for healthy lifestyle and current...
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Methodology of development of case studies for Higher Education and as Open Educational Resources (OER)
Dlouhá, Jana ; Dlouhý, Jiří ; Kapitulčinová, Dana
The methodology of development of regional case studies of Sustainable Development for Higher Education is aimed at the promotion of the use of practical cases in teaching; it should lead to the development of research tools relevant to local environmental issues and issues of sustainable development of the region, and thus emphasizes the importance of the regional context and specifics. The publication of the cases in the form of open educational resources (OER) enables access to these materials for regionally oriented education at earlier stages of the education system, and can be used for the presentation of regional specifics, and may also serve to promote dialogue concerning the development of the territory between the different social actors. The methodology outlines the procedure for creating educational case studies and shows how they are used in university teaching. Because the methodology is based on qualitative research methods working with direct experience, discussion also addresses the ways and means of creating a knowledge base as an open educational resources (OER), to facilitate the accumulation of this experience. The methodology takes into account the requirement for continuity of learning at different educational levels and gives a brief overview of similar approaches applied at lower levels of the education system; it also shows how the results can be applied in practice. The methods of case study development and use are based on the authors' own teaching experience, and on its theoretical reflection. The methodology clearly summarizes the assumptions for teaching sustainable development issues from a regional perspective; it offers the possibility of linking university teaching and research with practice, which should lead to an increased competence in addressing local issues of sustainable development in cooperation with universities.
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The importance of experiential education in nursing program at the university
Melicharová, Anna ; Tomová, Šárka (advisor) ; Raudenská, Jaroslava (referee)
The importance of experiential education in the higher education of nurses is a topic that deserves to be treated, but unfortunately in the Czech Republic it is basically unexplored compared to abroad. Hence, in the discussion, the results of the research investigation within this bachelor thesis were compared only with foreign studies. The main aim of the bachelor thesis is to document the findings on the impact of experiential learning on the quality of teaching of subjects where this teaching method is used in the study of nursing. Furthermore, to document the findings on the positives and negatives of the experiential learning method from the perspective of nursing students and to map the subjective perceptions and benefits of experiential learning by nursing students. The bachelor thesis has two parts. The theoretical part focuses on defining the experiential education system and its different components. At the same time, teaching methods typical of higher education are defined. The practical part focuses on quantitative research in the form of a self-constructed survey, focusing on the teaching of communication in undergraduate nursing education. The respondents in this case were students of Nursing at selected universities. The evaluation of the questionnaire survey demonstrated the...
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Evaluation of the Quality of University Education of a Bachelor's Degree Programme, Economics and Management
HOLCOVÁ, Kristýna
This bachelor thesis focuses on the evaluation of the quality of higher education in the Bachelor's program of Economics and Management at the Faculty of Economics of the University of South Bohemia in České Budějovice. The author dedicates the theoretical part to the process of higher education, its accreditation, university management, and methods of assessing teaching quality. The aim of the thesis is to identify strengths and weaknesses in teaching and, based on the collected data, propose specific changes and measures to improve the quality of the educational process. The practical part includes data collection through a questionnaire survey among students of the program and subsequent statistical analysis of this data. Based on the results of the thesis, recommendations for improving the teaching process and increasing student satisfaction with the program are formulated. This thesis presents a comprehensive view of the issue of the quality of higher education and offers valuable insights for further research and practical applications in the educational process.
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Methodology of text creation in open an internet space for higher education through e-learning
Dlouhá, Jana ; Braniš, Martin ; Dlouhý, Jiří ; Jančaříková, Kateřina ; Jančařík, Antonín
The methodology is intended to provide a framework for the use of open web space as a tool for teaching students at the university level, in e-learning or blended learning courses, and in various disciplines with an active and problem-oriented learning component which is desirable from the perspective of education for sustainable development. The virtual space (Wiki), the so-called "social web", provides an interactive environment and supports social skills such as cooperation, self-expression, and communication. This particular methodology is based on the concept of "academic literacy" where students develop their skills along with the writing process. MediaWiki software was used to stimulate meta-cognitive skills, the organization of the writing process, and critical thinking (with regard to resources); a model for an academic environment was presented there. Instructions available in the wiki support pre-writing, a resource search, the writing of a literature review & annotation, posing a research question, developing of text, and peer review. The method proved to be useful in practice; it provided evidence of student work and the results are available for future generations of students.
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The methodology for use of wiki software in education
Dlouhý, Jiří ; Dlouhá, Jana
The methodology for using wiki software in education is available to teachers who want to use wiki software for teaching purposes. It presents the most important characteristics of a wiki environment, deals with the various possibilities for its active use, provides guidance on the use of the existing wiki environment, and on the selection and installation of the software, including its own modules. Special attention is also paid to analyzing the possibilities for the use, passively and actively, of the electronic encyclopedia Wikipedia for educational purposes. The methodology includes the topic of copyright law with regard to the significant systematic underestimation (especially in the electronic environment) of this issue by most teachers. The methodology also explains in detail the use of free copyright licenses, especially the Creative Commons license. The primary form of this methodology is its electronic form in the Enviwiki (see www.enviwiki.cz), where examples of work by students are also located. The methodology is thus freely available to anyone interested in using it, as it corresponds to the philosophy of teaching in an open information space.
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The Methodology of Team Cooperation and Team Creation in Higher Education
Dlouhá, Jana ; Činčera, Jan ; Jančaříková, Kateřina ; Dlouhý, Jiří
The methodology provides a basic framework for university teachers who use active teaching methods and support collaborative student work. In CR, these methods are used rather intuitively this methodology provides an overview of basic pedagogical knowledge and experience that can help their inclusion in education in all fields of study. The methodology deals with the theoretical aspects of group cooperation: processes, relationships, group dynamics, possible barriers and risks that are typical in this method of teaching. It provides an overview of the possibilities of selecting team members, the social assumptions of group work, ways of building trust and methods of facilitating group processes. It briefly discusses the principles for planning project teamwork, tools for assessment of its results, and outlines the specifics of the e-learning environment. Using a teamwork method in e-learning enables one to benefit from all the interactive possibilities provided by the Internet to foster communication and collaborative features in the very process of learning; thus teamwork could help to adjust the e-learning method for the needs of practice.
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