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Realization of educational problem based on experimental apparatus with cam mechanism
Tomeček, Vojtěch ; Vrbka, Martin (referee) ; Vaverka, Michal (advisor)
Bachelor's thesis is focused on solving educational problem based on experimental apparatus with cam mechanism. The task of the educational problem is to teach students to analyse kinematic quantities of cam followers. The thesis contains general discourse on the topic of cam mechanisms and basic terms definition. This is followed by putting the device into service, eliminating its particular imperfections, analysis of kinematic quantities of various combinations of available cams and followers and definition of methodics of the educational problem. The educational problem itself follows the presentation and commentary of gained results. At last some recommendations for the future modifications of the experimental apparatus are given followed by foreshadow of its eventual future usage.
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Experimental Analysis of Kinematic Quantities on Cam Mechanism
Komenda, Lukáš ; Dočkal, Aleš (referee) ; Zimmerman, Martin (advisor)
This diploma thesis deals with creation of a laboratory task related with analysis of kinematic quantities on cam machanism. A new measuring chain was created as a part of the new laboratory task for analysis of kinematic quantities with use of sensors and signal processing by software LabVIEW. The concept of the laboratory task on a experimental machine was based on knowledge gained from Current State of Knowledge where basic principles of laboratory training and utilization of cam mechanisms in learning were described.
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Influencer marketing as a Tool for Marketing Communication on Social Networks
Šedivá, Zuzana ; Schüller, David (referee) ; Mráček, Pavel (advisor)
This thesis deals with marketing communication. The first part of the work is focused on the theoretical and general concept of marketing, communication mix and marketing communication on social networks. In the second part of thesis is realized a survey in the field of influencer marketing and there are recommended suggestions for improving the activity of influencers towards followers, and especially suggestions inspiring companies that do not use this form of promotion on social networks.
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Marketing Communication of a Company via Instagram
Veselá, Marie ; Króner, Tomáš (referee) ; Chlebovský, Vít (advisor)
My thesis analyzes marketing communication of the company fyftstore s.r.o. (hereinafter referred to as Fyft) via a social network called Instagram. The company owns an e-shop and a stone shop in Brno. They sell leisure time products, for example yoyo, rubiks cube, board games etc. This thesis proposes to improve the promotion of the company on the social network by creating a useful publication template. In two months of our collaboration, Fyft managed to gain over 300 new instagram followers and finally reach the „1000 followers milestone.“
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Positioner for Solar Panel with Power Efficiency Optimizing
Kreysa, Karel ; Punčochář, Josef (referee) ; Šebesta, Jiří (advisor)
This thesis is focused on design and prototyping of solar panel position control system for an obtaining of the maxima renewable energy from sun. In this thesis, various ways of solar panel positioning are considered and analyzed. Consequently, a construction arrangement of the positioner is presented. It is mechanically adapted to obtain the maximum efficiency in typical environment corresponding with the Central European geographical latitude. Different methods of sun monitoring are considered and analyzed. On the basis of this analysis, a proper prototype of sun monitor for exact positioning with disturbance filtering has been constructed. Following part of work is devoted to stable, fully automated, control subsystem for reliable functionality of solar system. A suitable microprocessor with a robust firmware has been implemented to this control unit. Finally, system parameters measurement and closing analysis of gained renewable energy and backflow computation is presented in the end of this diploma thesis.
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Implementation of Influencer Marketing in a Specific Company
Matyášová, Gabriela ; Šedivá, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis deals with the implementation of influencer marketing in a specific company. The first part of the thesis focuses on the theoretical and general concept of marketing, communication mix and social media marketing. In the second part, an analytical part is elaborated, where a proposal for the implementation of influencer marketing in the company is made. Based on the analytical part, suggestions and recommendations are proposed to facilitate the integration of influencer marketing into the brand strategy and also for individual influencers.
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Linguistic formulation of propaganda in the press in the time of former Czechoslovakia
Pilík, Pavel ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The goal of this thesis is to identify specific language elements in selected opinion pieces that appeared in Rudé právo newspaper over the course of 1975. The first part of the thesis examines terms such as persuasion, propagandism and manipulation, and considers the interrelations between these terms. Following sections of the paper are devoted to the characterization of distinct elements of persuasion as traced in diverse articles of Rudé právo. In a pragmatic perspective, the thesis describes such linguistic attempts at manipulating the reader as means to praise the communist regime or to defame its adversaries. KEYWORDS Propagandsim, persuasion, manipulation, Rudé právo, text, communism, capitalism, follower, adversary, author, reader.
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Influencer marketing as a Tool for Marketing Communication on Social Networks
Šedivá, Zuzana ; Schüller, David (referee) ; Mráček, Pavel (advisor)
This thesis deals with marketing communication. The first part of the work is focused on the theoretical and general concept of marketing, communication mix and marketing communication on social networks. In the second part of thesis is realized a survey in the field of influencer marketing and there are recommended suggestions for improving the activity of influencers towards followers, and especially suggestions inspiring companies that do not use this form of promotion on social networks.
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Behavior and culture of followers from the perspective of influencers
Kalousová, Kristýna ; Soukup, Martin (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with a phenomenon of influencers - specifically how do these producers of media content perceive their audience. The goal of this diploma thesis is to identify and understand the behavior and culture of followers from the perspective of influencers in the context of media literacy. Nowadays anyone with an internet connection can become a follower of an influencer and basic knowledge about the cyberspace is not necessary. Thanks to the qualitative research among six different influencers this diploma thesis does offer theoretical and empirical point of view on a behavior, culture and media literacy of a young digital audience. The first part of the diploma thesis is dedicated to theoretical knowledge related to the digital audience, internet and danger that comes with the usage of cyberspace as well as media literacy in the context of a new media. The next part focuses on the interpretation of the methodology of research, followed by the presentation of results of the conducted research and their summary. Based on the research the author found out that participating influencers are aware of a connection between their behavior and hobbies and behavior and hobbies of their influencers. Subjects of the research perceive their audience in a positive way, their feedback is important to...
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Celebritization of czech youtubers and bloggers as part of marketing of czech food companies
Soukupová, Patricie ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The topic of this bachelor thesis is "Celebritization of Czech Youtubers and bloggers as a part of marketing of Czech food companies" and tries to define four research questions (one main question and three secondary questions) using qualitative research. The introductory part of this work provides an explanation of why it differs from the original thesis, in which it is explained that the name Youtuber or blogger is summarized by the unified term micro-celebrity. The thesis focus on research of only one social network - Instagram, because of the complexity of this platform and its great popularity among young people. In any case, adolescents are not the only age group that it is focused on, the research also focuses on the cross-section of age groups. The theoretical and practical part of the thesis focuses on ways of interaction between micro-celebrity - followers - product (or company, which is by micro-celebrities promoted). Individual ways of interaction are described separately, for example how the company establishes cooperation with micro-celebrity. The practical part of the work contains description of the main monitored product Coca-Cola, research questions and the course of qualitative research, which includes a graph representation. Several research methods were needed to complete the research -...
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