Original title: Influencer marketing jako nástroj marketingové komunikace na sociálních sítích
Translated title: Influencer marketing as a Tool for Marketing Communication on Social Networks
Authors: Šedivá, Zuzana ; Schüller, David (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: cooperation; follower; influencer; influencer marketing; marketing communication; promotion; social networks; influencer; influencer marketing; marketingová komunikace; propagace; sledující; sociální sítě; spolupráce

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197575

Permalink: http://www.nusl.cz/ntk/nusl-442995


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2021-06-27, last modified 2022-09-04


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