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Advertising regulation in Czech and international hockey
Pravenec, Tomáš ; Ruda, Tomáš (advisor) ; Vendlerová, Jana (referee)
Title: Advertising regulation in Czech and international hockey. Objectives: : The main target of this bachelor's thesis is to determine the diversity between legal systems in the advertising regulation relating to clubs participating in the highest ice hockey competitions in three selected EU countries, namely the Czech Republic, the Slovak Republic and the Federal Republic of Germany. Methods: In this work was used qualitative method of analysis of documents, which is supplemented by structured interviews with experts from various clubs. Results: From the perspective of the legal regulation must clubs in these three countries comply the same rules. Advertising is regulated in the same way. Keywords: Regulation, advertisement, sports advertisement, analysis of documents, interview, ice-hockey.
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Funding of sport from public budgets in Denmark in comparison with Czech Republic
Štrbíková, Barbara ; Šíma, Jan (advisor) ; Procházka, Jan (referee)
Funding of sport from public budgets in Denmark in comparison with Czech Republic Goal: Main goal of this thesis is to make a complex view of funding of sport from public budgets in Denmark. Other goal is to set out the main differences between Czech and Danish model. Methods: In this thesis was used the analysis of documents to find out how is the sport funded in Denmark. Also was used the descriptive analysis to describe system of financial flows from public budgets to concrete programs, sport clubs and organizations. This system was subsequently compared with the Czech. Results: Main result of this thesis is the specific view of the funding of sport from public budgets in Denmark and setting out the main differences between Czech and Danish model of funding. Key words: public sector, public finance, public economics, document analysis, comparative analysis, sports authorities Czech Republic, sport authorities Denmark, funding of sport in Czech Republic, funding of sport in Denmark
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Marketing communication of World championship in acrobatic rock and roll 2013
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of World championship in acrobatic rock and roll 2013 Goal: Evaluation of marketing communication of World championship in Acrobatic Rock and Roll 2009 and proposing marketing communication of 2013 Methods: In this work were used analysis of texts and documents, qualitative interview, observation and SWOT analysis. Results: New integrated proposal of marketing communication with two appearance variations of advertising leaflets. Key words: Marketing, communication mix, sport event, analysis of documents
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Comparison of the operation of selected ice stadiums in Prague.
Černý, Vítězslav ; Flemr, Libor (advisor) ; Vojta, Zdeněk (referee)
Title: Comparison of the operation of selected ice stadiums in Prague. Objectives: The aim of this thesis is to compare selected ice stadiums to each others by using analysis. Furthrmore, the thesis should show the opportunities and threats of teh selected ice stadiums. Methods: The case analysis was chosen as the main research method. In the preparation of this analysis other methods, such as intentional selection, document analysis and semi-structured interview were applied. Based on the results the SWOT analysis was developed. Through this method the strengths, weaknesses, opportunities and threats of the selected ice stadiums. SLEPT analysis was used to recognize factors, that affects selected ice stadiums. Results: The analysis shows that every single ice stadium is able to assure enough clients. Some cooperate with nearby schools, others are linked with ice hockey club. Three of selected ice stadiums are able to make profit, two are able not to lose money and two were not willing to provide their econimic information. It was also recognized, that there is a huge need to reconstruct some parts in almost every single ice stadium. We could also see that it is important to reach some money from grants. Key words: Ice stadium, ice-rink, cooling, services, document analysis, semi-structured...
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Comparison of selected disciplines of educational area Man and Nature of the Czech curriculum with the integrated subject Natural Sciences in European curricula
Blaško, Michal ; Stratilová Urválková, Eva (advisor) ; Janoušková, Svatava (referee)
Education policy is one of the important goals of any country, as it affects the lives and employment of its people. Compulsory education in the Czech Republic is defined by the Framework Educational Programme for Basic Education (FEP BE), with science education set out in educational area called Man and Nature. Although this is divided into individual educational fields, its framework concept allows the content of the fields to be integrated according to school programme. However, science has been taught separately in most basic schools for several decades, and any integration efforts are burdened by a lack of examples of good practice. The aim of this paper is therefore to perform comparative analysis of the educational area Man and Nature of the Czech FEP BE and integrated science curricula of selected European countries at the level of lower secondary education (ISCED 2). The analysis identifies topics that are included in foreign curricula but not in Czech curriculum and can thus be an inspiration (in the sense of policy learning), what integrative topics to include in the science education at basic schools. The theoretical part of the thesis describes the integration of natural sciences, both from a historical and curriculum development perspective. Theoretical models describing different...
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Possibilities of prevention of hearing disorders and defects
Havlínová, Petra ; Kotvová, Miroslava (advisor) ; Hádková, Kateřina (referee)
The topic of the diploma thesis is Possibilities of prevention of hearing disorders and defects. The work is focused on describing the current situation in the prevention of hearing disorders and defects. The theoretical part of the work consists of the first four chapters. The first chapter deals with hearing disorders and defects, their classification, diagnosis and etiology. The second chapter focuses on the consequences of hearing impairments and compensatory aids. The third chapter deals with the prevention of hearing disorders and defects, noise and its negative effects on hearing perception, and hearing protection. The fourth chapter presents foreign preventive programs and campaigns, aimed at preventing the occurrence of hearing disorders and defects caused by noise. The empirical part of the work consists of the fifth chapter. The aim of the research is to describe the current situation in the field of prevention of hearing disorders and defects. Using a questionnaire survey, the current state of awareness of adolescents and young adults aged 12-35 about risk factors causing hearing disorders and defects is determined. Furthermore, the opinion of the professional public in the Pardubice Region and the Benešov District on the current state of prevention of hearing disorders and defects is...
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Russian language printed periodicals in the Czech Republic from 1990 to 2016
Kučerová, Marie ; Nečas, Vlastimil (advisor) ; Jirků, Jan (referee)
The diploma thesis deals with Russian language periodic press in the Czech Republic from 1990 to 2016. Based on a quantitative document analysis, the thesis describes changes in number of periodicals, identifies three types of publishers and details the biggest publishing companies. Readers and functions of Russian language periodic press are defined with the help of in-depth interviews with media producers. The thesis is supplemented by a list of Russian language titles published in the Czech Republic in 2018. It also contains a description of producers of this minority language media and their working conditions. The thesis concludes that there is a declining tendency in number of Russian language titles published in the Czech Republic. The age of readers of this type of minority media varies. The audience speak and read in Russian and it is also comfortable for them to read in this language. These printed periodicals provide their readers with civic and cultural explanation and with apolitical information with so called Czech element. These functions enable their readers assimilation into the major society.
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Seniors activation strategy: from the perspective of Multiple Streams Framework
Zoššáková, Bohumila ; Novotný, Vilém (advisor) ; Frič, Pavol (referee)
The theme of the diploma thesis is the policy-making process, specifically the process of making of the National Action Plan for Positive Ageing for the Period 2013 - 2017. It's about exploring its creation from the viewpoint of active members of the Government Council for Seniors and Population Ageing, who was discussing it at meetings. The theoretical framework - Multiple Streams Framework deals with the aspect of policy entrepreneurs. Using qualitative, semi-structured interviews and then analysis of qualitative data, it was possible to explore the means, used by policy entrepreneurs to promote their ideas at meetings. This diploma thesis does not only study the creation of an action plan, but also the identification of policy entrepreneurs, through document analysis. After that were analysed primary data from interviews with members of the Government Council for Seniors and Population Ageing, who had been appointed by The Ministry of labour and social affairs. The studied, strategic document is the answer to the demographic ageing phenomenon the population of the Czech Republic.
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Qualification of Athletes for Olympic Games
Peltánová, Aneta ; Hájková, Jana (advisor) ; Svobodová, Irena (referee)
This work deals with the summarization of data about the conditions of qualification for particular sport branches and disciplines for the Olympic Games. The issues focus on the 2016 summer Olympics. The aim of the theoretic part is to briefly introduce the history of the Olympics, the division of controlling authorities of international Olympic movement and the contribution of Olympic Games. Further are mentioned Olympic sports and disciplines, qualification of athletes for XXXI. Olympic Games in Rio de Janeiro in 2016, the attendance of athletes and the programme of the Olympics. The theoretic part ends with the chapter about evaluation of the sport performance. As for the processing of the result part, the analysis of the documents, published by individual international sport federations. The method of controlled conversation was used for problematic questions, which appear during writing this work. The result part presents qualification criterions for all athletes, which were integrated into the programme of XXXI. summer Olympic Games. The discussion deals with the approval of my hypothesis that there are groups of sports, which had the same qualification for the Olympics in 2016. In conclusion, particular groups of sports are commented and the purpose of my work is assessed.
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