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Proposal of Business Strategy for the Establishment of an African Restaurant in Brno
ILogeme, Ijeoma ; Pavláková Dočekalová, Marie (referee) ; Škapa, Stanislav (advisor)
This Master's Thesis will delve into Porter's Five Forces framework, macroenvironment analysis, and SWOT Analysis because it relates to the study of introducing African cuisine to a foreign market. The thesis ambitions to offer insights into the underlying factors that contribute to the reluctance of people to embody African delicacies, in addition to discovering capacity enterprise possibilities in catering to African and non-African consumers. The proposed strategic method seeks to manage the limits to access the marketplace by gauging prospective customers' interests and options through a focused questionnaire and implementing a complete marketing plan to promote awareness and attraction to the restaurant. A feasibility evaluation will also be performed to mitigate business risks related to getting into small business in a foreign market.
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Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
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Expansion to the Slovak Market: A Focus on Community Rental Housing Project
Hakl, David ; Širáňová, Lenka (referee) ; Šimberová, Iveta (advisor)
Předmětem diplomové práce je návrh strategie expanze vybrané společnosti na slovenský trh. Vybraná společnost se zabývá výrobou, prodejem a pronájmem domů z recyklovaných lodních kontejnerů. Práce je rozdělena do čtyř částí. V úvodní části je vymezena problematika, stanoveny hlavní i dílčí cíle, kterých chceme dosáhnout a popsány použité metody. Teoretická část definuje základní pojmy řešené problematiky. Na tuto část navazuje analytická část s analýzou současného stavu společnosti a projektu vybraného k expanzi. Poslední část obsahuje vlastní návrhy řešení.
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Proposal for a foreign market expansion strategy
Navrátilová, Pavla ; Bayerová, Vladimíra (referee) ; Zinecker, Marek (advisor)
This thesis is a proposal of the strategy of Fermat CZ, s. r. o. for entering the Canadian market. The company is an engineering company, a professional manufacturer of horizontal boring and milling machines. It is a well-established, stable company operating on the Czech market and on the European, North American and Asian markets. The theoretical part of the thesis uses the latest information available on strategic analysis and conditions of entry into foreign markets. The practical part of the thesis presents the company Fermat CZ, s. r. o. based on the results of strategic and financial analysis. The design part of the thesis is devoted to the company's entry strategy into the Canadian market.
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Proposal for the Expansion of a Company Producing Fermented Beverages to one of the Selected Foreign Markets
Kuželová, Barbora ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The master's thesis focuses on designing entry for a company to foreign market. A domestic company wants to expand its operations to a foreign market and is deciding between entering the Austrian or German market. The thesis is divided into four parts. The first part defines the problem, the goal of the thesis, and the methods of solution. The second part contains theoretical background. In the third part, selected analyses of the Austrian and German markets are carryed out, along with selected internal analyses of the company, based on which a SWOT analysis is compiled. Using the comparative method, a more suitable market for the company's entry is selected. The last part suggests a proposal for the company's entry into the more suitable market.
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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community Market
Kočařík, David ; Kubant, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
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Development of Company´s Business Activities on a Foreign Market
Jílková, Šárka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the development of business activities of the company HomeGym s.r.o. on a foreign market. Diploma is situated in four parts. The introductory part deals with the definition of the issue, the determination of the main and partial objectives, the processing process and the methodology used. The next part is theoretical, where the terms related to the issue are defined. The practical part follows, which is divided into an analytical part and own solutions. The analysis of the current state of the company is contained in the analytical part, which is followed by their own solutions and their contribution to the development of the company's business activities in foreign markets.
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The Proposal of Foreign Market Entry Strategy
Sova, Ondřej ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The thesis focuses on the proposal of the expansion strategy of the selected company on the foreign market. The company is based in Brno and focuses on the production of Barefoot footwear. The theoretical part of the thesis is focused on describing the analysis and addressing the individual issues. The analytical part examines the external and internal environment of the company, including an analysis of the market in question. The third part of the thesis focuses on recommending appropriate proposals for entering the foreign market including a financial plan.
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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