Original title: Návrh obchodní strategie pro založení africké restaurace v Brně
Translated title: Proposal of Business Strategy for the Establishment of an African Restaurant in Brno
Authors: ILogeme, Ijeoma ; Pavláková Dočekalová, Marie (referee) ; Škapa, Stanislav (advisor)
Document type: Master’s theses
Year: 2024
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Business Strategy; Cuisine; Foreign Market; Market Entry; Porter’s 5 Forces; Proposal; Restaurant; kuchyně; návrh; Obchodní strategie; Porterových 5 sil; restaurace; vstup na trh; zahraniční trh

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: https://hdl.handle.net/11012/246379

Permalink: http://www.nusl.cz/ntk/nusl-619909


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-06-22, last modified 2024-06-22


No fulltext
  • Export as DC, NUŠL, RIS
  • Share