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Coverage of World Baseball Classic 2023 in the Czech media
Hruška, Michal ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis entitled Coverage of World Baseball Classic 2023 in the Czech media focuses on the analysis of media coverage of the unofficial World Baseball Championship on the Czech stage. At this international tournament, for the first time in history, the Czech national team presented itself, which along with it brought a unique opportunity to bring an unexpanded sport closer to the wider public, something that the national team itself strove for. The thesis covers media content in television, internet and print media. All content during March 2023 is examined, covering the period before, during and after the championship. The thesis specifically analyzes the form and extent of broadcasts on the ČT Sport channel, which owned the television rights to the tournament, and compares the coverage of baseball on the two most watched Czech news programs on ČT1 and TV Nova. It also balances six selected relevant websites with a sports theme (iSport.cz, iDNES.cz, Sport.cz, SeznamZprávy.cz, Deník.cz a ČeskáTelevize.cz) against each other. Additionally, it examines the only Czech sports newspaper Deník Sport. The thesis is supplemented by an interview with a representative of its editors, who reported on the event directly from the venue.
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Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner
Starková, Johana ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis, titled Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner, focuses on a currently highly debated issue of oligarchic media ownership. The oligarchic media ownership model is a trend in current media ownership. Research on media ownership answers key questions about who owns these means of communication and how power is potentially exercised through their ownership. In 2020, businessman and billionaire Petr Kellner ranks among other media magnates through his investment group PPF. With the acquisition of the media company CME, he takes control of all activities of the most watched commercial television in the Czech Republic, TV Nova. Through this investment, Kellner's PPF achieves enormous influence. Based on quantitative content analysis, this thesis aims to determine whether the news coverage of this private television station tends to favour topics that support the business or other economic interests of the PPF Group. The research sample of the thesis consists mainly of news reports broadcast on Nova TV. The key value for the research is the analysed amount of time devoted to the PPF Group in comparison to their competitors.
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Product placement in Czech television production during 2019-2021
Drdáková, Veronika ; Rosenfeldová, Jana (advisor) ; Doležal, Aleš (referee)
The thesis is devoted to product placement as a marketing tool and its execution in Czech TV production between 2019 and 2021. Firstly, it pays attention to the evolution of its definition and descibes the history of product placement both in the Czech Republic and abroad. The thesis also presents typologies and the key trends related to this advertising technique. The positive and negative effects of product placement for both TV producers and advertisers are involved as well. The theoretical part deals with the problematic aspects of product placement and its perception by audience. The research part uses content quantitative analysis to process data from selected Czech TV production including series and shows produced by ČT1, TV Nova and TV Prima. The analysis focuses on different types of product placement, camera shot, the relevance and recognizability rate as well as brand categories. It is also devoted to highlight potentional differences between series and other shows, specific characteristics of certain TV channels, audiovisual works or differences between the channel. The research revealed the fact that active visual product placement with dominanant camera shot focused on category of food and services prevail.
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Graphic elements in news programs of Czech television channels
Novotný, Jan ; Podzimek, Jan (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the form of graphic elements in the main news programs of the most-watched Czech stations. Using visual analysis tools, it explores how digitally generated headlines, bars, jingles, infographics, and other elements contribute to the effective communication of daily news. It also aims to find out how much the appearance of tv graphics differs between the programs. The semiotic analysis, which combines the approach of multimodal social semiotics and the concept of distinctive features, reveals that Czech television stations often use the same visual communication tools, therefore the graphic processing of elements in individual programs is remarkably similar in some regards. On the other hand, in connection with the recent visual rebranding of some of the programs, there are also frequent attempts of the programs to differentiate themselves and to avoid clichés in the appearance of the news. Because of that, discussion outlines the potential advantages and disadvantages of both of these approaches.
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TV show Ulice as the first czech daily soap opera
Boch, Vítězslav ; Kruml, Milan (advisor) ; Baslarová, Iva (referee)
The aim of the submitted thesis "TV show Ulice (The Street) as the first Czech daily Soap opera is to analyze TV Nova's daily series Ulice. The first part of the thesis defines soap opera as a genre, it's history, development and definition. It defines characteristic elements of genre. Then the thesis concerns with TV show Ulice. It describes creation of the show, production, environment and characters of the show. Ulice is compared with British shows Coronation Street and EastEnders throughout the thesis.
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A Comparative Analysis of Foreign News in the Main News Sessions of TV Stations ČT 1, Nova and Prima in 2010
Kučerová, Kateřina ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "A Comparative Analysis of Foreign News in the Main News Sessions of TV Stations ČT1, TV Nova and Prima TV in 2010" studies the way of producing foreign news by Czech TV stations in the year 2010. Also, it focuses on the question which countries were mentioned. The introductory part discusses the Czech and foreign literature and offers the overview of TV news production, international flow of communication and factors which influences the production of foreign news. It also introduces the main news sessions Události, Televizní noviny and Zprávy TV Prima. The analysis of foreign news service is divided into two parts, first inquires into differences in used types of reports, their representation in the main news sessions, the topical structure and other characteristics connected with the production of news. Then, the second part concentrates on the states which were mentioned in the foreign news and focuses on the impacts influencing the production of foreign news by the Czech TV stations. For both parts of the analysis methods of quantitative research were used. The thesis also studies the differences between the main news sessions of private TV channels TV Nova and Prima TV and ČT1 which offer public service broadcasting. The final part summarizes the results of the quantitative...
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TV News as a Communicative Means
Ružbacká, Jana ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Bachelor thesis TV news as a communicative means deals with the analysis of two main broadcasting corporations, Česká televize with its' news broadcast Události and TV Nova and its' Televizní noviny. The first part, theoretical, explains important terms, e.g. news, journalism style, news broadcast, news broadcast style. Practical part focuses on analysis from the different linguistic levels (morphology, lexicology, syntax, infotainment and tabloid news). The analysed days were the following: 16. 1., 17. 1. and 18. 1. 2012. The aim was to find identical features or differences. The thesis ends with the overall analysis. It also consists analysis of headlines and introductory parts of news broadcast, comparison of news broadcast from the view of length of news.
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Gatekeeping in the news ČT1 a TV Nova
Holubová, Hana ; Hronová, Tereza (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis Gatekeeping in the news ČT1 and TV Nova is focused on gatekeeping process in the most watched commercial television and the most watched public television. Gatekeeping is the process within which gatekeepers decide what information will not be processed as a news and, vice versa, what information will be processed and will become a news to be broadcasted in television. This process is controlled by gatekeepers on whom the decision-making processes depend. One chapter of the thesis deals with the history of researches focused on gatekeeping process and one chapter deals with the most comprehensive gatekeeping research carried out by Pamela Shoemaker. Other chapters address information sources in the Czech Republic, news values and researches focused on determination who are persons speaking in news. The practical part of the bachelor thesis is based on detailed interviews with individual gatekeepers in the ČT1 and TV Nova newsrooms. It is the aim of the bachelor thesis to map functioning of decision-making processes (who determines themes of news, who decides on replacement of a news by another one) in ČT1 and TV Nova newscast. From each newsroom 4 gatekeepers were interviewed. Questions were asked about decision-making process concerning themes, gatekeepers were asked what news...
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The analysis of medialisation of cathastrophe on the example of explosion of building in Divadelní ulice.
Turková, Kateřina ; Šoltys, Otakar (advisor) ; Končelík, Jakub (referee)
The subject of this thesis is the analyslis of medialisation of catastrophe. For this purpose is used the method of complex semiotic analysis, that is performed on the explosion of house No. 5 in Divadelní ulice in Prague on 29 May 2013. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the applicaton of semiotic analysis to the selected problem. The main and secondary research questions are defined and the five areas, to which the research is emphasised, are determined. There are semiotic analysis of fragments of main news programs of a public TV channel (Česká televize) and three private TV channels (FTV Prima, TV Nova, TV Barrandov) in the seven - day reference period in the research part of thesis. The meanings of symbols in the specified areas, located in fragments of broadcasts about the explosion in the heart of Prague, are interpreted in this part of thesis. Outputs arising from the analysis are evaluated by answering the research questions. The most significant information are located in Summary.
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ETHICS OF WORKING WITH SYNCHRON IN TV NEWS AND PUBLICISTICS
Černá, Zuzana ; Lokšík, Martin (advisor) ; Šmíd, Milan (referee)
The thesis Ethics of working with synchron in TV News and Publicistics analyzes the use of synchronized statements in media contents and the method of their preparation. Everything is integrated into an ethical framework and seeks to answer the question of how journalists can process the original material avoiding the misrepresentation of the data acquired. Certain parts of the thesis are devoted to the analysis of stand-ups. The analysis describes the work of all three national television stations - Czech Television, TV Nova and TV Prima, or mainly their main news broadcasts. The selected examples are trying to demonstrate the greatest mistakes which, from my point of view, reporters have committed. The second part of the analysis deals with two specific cases of working with synchrons which have been challenged. There is a former case of a charge of the Czech Televison. The politician Petr Nečas accused the medium of taking some of his words out from the context. The second issue, already settled, was dealt with by the Council for Radio and Television Broadcasting (RRTV). It is an event from the spring of 2010, when an informal conversation between ODS chairman Mirek Topolánek and the general editor of LUI magazine was promoted in the media. The first two chapters also contain a theoretical...
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