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Analysis of Products Price Comparison
Varadinek, Jakub ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.
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Marketing strategy of the Gigathlon Czech sport event
Klečková, Markéta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
8 Abstract Title: Marketing strategy of the Gigathlon Czech sport event Objectives: The main aim of this diploma thesis is to propose a marketing strategy that should lead to the increase in the number of participants of sport event Gigathlon Czech. This marketing strategy contains the individual elements of the communication and price strategy, from the point of view of creating the starting fee. Methods: Methods of expert sources, analysis, synthesis and comparison were used in the research and completion of the project. Primary and secondary data collection was used as a complement to these methods. The description of the professional resources can be found in the chapter called Theoretical Basis. Further research was carried out, analysis of the Swiss model, popularity of sports in the Czech Republic, analysis of participants of the sporting event Gigathlon Czech, analysis of the return of participants, competitive competitions and SWOT analysis.. Results: The result of this diploma thesis is a marketing plan that was compiled for the current year 2019 and contains proposals that could be applied to the years 2020 and 2021. It is composed of the main and partial steps. The main steps include the modification of the concept in the form of category extension and rise of the starting fee; these steps have...
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Analysis of Products Price Comparison
Varadinek, Jakub ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.
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Marketing Plan Proposal for a Firm Oriented on Information Goods
Šulc, Martin ; Zámečníková, Eva (referee) ; Květoňová, Šárka (advisor)
The subject of this diploma thesis "The proposal of a marketing plan for a company specialized in information products" is to suggest a system based on the theoretical background that generates the marketing plan from the input data. The important requirement for this system is to respect the specialization of the company, which operates in the field of information products. The thesis contains the detailed proposal of a prototype system, in which the focus is on the user-friendliness and the complexity considering the scale of the issue analyzed. The proposal also contains the possibilities and the limitations which are the results from the mentioned solution. The proposed prototype is implemented successfully. The work also includes the demonstration of all implemented functions and the description of the improvements that lead to its use also in other areas of business than the market of information products.
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Pricing and marketing strategy of a three-star hotel in Liberec
Lampelová, Martina ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to analyze the operation of a specific hotel in Liberec, identify weaknesses and deficiencies in management and promotion of the hotel and then give suggestions for improvement. The information necessary has been obtained from own research and from the questionnaire for employees and selected sample of guests. Theoretical information was used from professional publications, magazines and online articles.
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Strategy of an organisation
Podlešák, Ondřej ; Kovář, František (advisor) ; Král, Jan (referee)
The main goal of this thesis is to propose partial strategy of company named Centrum financni gramotnosti. The strategy must respect keeping or generating of competitive advantage. It is formed on basis of internal and external analysis. External analysis is divided into analysing environment and competition. PEST analysis and Porter's 5F analysis were used. Internal analysis covers the company's resources and products offered. For those, BCG analysis was performed. To decide which factors are critical, SWOT analysis is used. TOWS analysis helped to set the final strategy. All those methods were applied on real data. Outcome of the research is a proposal for new pricing strategy of the organisation.
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Cenová strategie vybraného hotelu
Cibulková, Michaela ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Pricing Strategies on Internet with Focus on Pricebots
Pešek, Tomáš ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The thesis deals with the impact of Internet features on the behavior of both consumers and online retailers aspiring to apply eligible online pricing and business strategies. Price is considered to be one of the most significant marketing policy factors, the importance of which is in highly competitive online market environment, compared to usual brick and mortar stores, noticeably amended. Online price comparison service delivered to public by so called shopbots/pricebots forced the e-shoppers to pay more attention to their pricing policies and competitors' business conduct. Moreover, shopbots gave to consumers an easily accessible platform for gathering products, services and market offers information. The thesis is divided into five chapters offering a complex insight into the aforementioned issues. With help of both author's own empirical study and other academic papers it points out the price on Internet is variously significant for different price ranges of products. Even though Internet might seem to have the features of perfectly competitive market to some extent, the persistence of price dispersion is indisputable evidence that e-retailers are not successful due to the lowest prices but primarily due to the overall business strategy and the strength of brand perception. This fact has not been changed even after the appearance of shopbots.
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