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Business Plan Proposal for a Company
Kratochvílová, Aneta ; Ulč, Jakub (referee) ; Konečná, Zdeňka (advisor)
Tato bakalářská práce se zabývá návrhem podnikatelského plánu a rozvojem značky Lusk, která prodává sportovní oblečení pro ženy přes e-shop a sociální sítě. Práce je rozdělena na tři hlavní části. V první části se nachází teorie k danému tématu, která je potřebná pro druhou, analytickou část této bakalářské práce. Analytická část zkoumá vnitřní a vnější prostředí této značky a její současný stav. Třetí, návrhová část obsahuje doporučení pro rozvoj značky a celkové shrnutí bakalářské práce.
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Proposal to Change the Marketing Communication of a Real Estate Agency
Kolářová, Anna ; Kučera, Radim (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with a proposal to improve the marketing communication of a selected real estate agency with a primary focus on the preferences of Generation Z. The thesis is divided into three parts, the theoretical part focuses on marketing communication of services, generation Z, X and Y and the main features characterizing the real estate market. The analytical part focuses on the current situation of the selected real estate agency in the field of marketing communication, the analysis of the external and internal environment and qualitative research focusing on the preferences of Generation Z in choosing their own housing. In the proposal part, optimal changes in the field of marketing communication for the real estate agency are recommended on the basis of the analytical part.
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The Performance Evaluation of the Company using Balanced Scorecard
Muchová, Veronika ; Kubík, Tomáš (referee) ; Bartoš, Vojtěch (advisor)
The master‘s thesis evaluates the performance of an engineering company engaged in the production of agricultural machinery, analyzes the current situation between 2018 and 2022 and proposes the introduction of the Balanced Scorecard model. The thesis is divided into 3 parts, the first explains the goal of the work in details and the methods for its processing. The second part presents the theoretical side of the thesis, such as the explanation of the individual models of financial performance assessment, primarily the Balanced Scorecard model and its individual perspectives, including selected indicators of financial analysis needed for them. This knowledge is then practically used in the next part, which uses not only the financial statements of the company and the indicators gradually calculated from them, but mainly the individual perspectives of the Balanced Scorecard model, the set strategic goals of these perspectives and strategic actions leading to the fulfillment of the set values. Last but not least, the work is concluded with a summary evaluation of the proposal to introduce the Balanced Scorecard model into the company, together with possible benefits and risks of introduction, including their analysis and measures.
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Proposal Marketing Mix for Selected Company
Kvapilíková, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This thesis deals with a proposal for improving the marketing mix of a selected company for the introduction of a new foreign supplier. The thesis is divided into three parts. The first part of the thesis is devoted to the theory, which explains the theoretical basis for a proper understanding of the problem addressed. The next, analytical, part of the thesis focuses on a closer introduction of the company, includes an analysis of the internal and external environment of the company and qualitative research. The last proposal part contains suggestions for improving the marketing mix that will be used to attract a new foreign partner.
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Information System Design
Tesarčík, Josef ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The content of this thesis is the design of an information system that will serve as a bussiness portal for a company planning to enter the market. The author defines basic concepts related to information systems and the necessary theoretical background for the design itself. Subsequent sections contain analyses, the design itself, and evaluation.
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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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Proposal to improve the marketing mix of the company
Dubský, Martin ; Milichovský, František (referee) ; Havíř, David (advisor)
This bachelor´s thesis deals with proposal to improve the company´s marketing mix, specifically the Hotel Červenohorské sedlo. In the theoretical part, the terms marketing mix, marketing, marketing environment, SWOT analysis and Porter´s analysis are clarified. In the analytical part, the hotel itself is described, and analyzes of the marketing environment in which hotel is located are also carried out. Furthermore, SWOT analzes and Porter´s analysis are performer. The outputs from these analyzes subsequently from proposal for improvement.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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