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Proposal od Activities Improving Competitiveness of Company
Uhlířová, Jana ; Kruntorádová, Markéta (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on the creation of measures which lead to the competitiveness increase. It clarifies the terms in the competitiveness and competitive advantage field. It observes the Mironet.cz company, which is specialized in the sale of information technology devices, and it analyzes the company environment. On the basis of analyses, measures leading to competitiveness increase of the company observed are suggested.
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Management of Co-operation with Customers
Hanzlík, Tomáš ; Ondrůšek, Jan (referee) ; Dvořák, Jiří (advisor)
Bachelor thesis is focused to CRM systém design, which will help with communication with customers a looking for new potential customers. Bachelor thesis is focused to analyse current situation in provision of services and number of customers. Suggestions on solving which will lead to better communication with consumers and better utilization gained informations, will be solution of this work.
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Application of Marketing in Business Management
Šeda, Marek ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis deals with an area of customer relationship management in a chosen company. The theory section describes the characteristics of the CRM concept and its related terms. The practical part focuses on analysis of the current situation of marketing communications and customer relationship management within the company. Based on this analysis, the recommendations are proposed to help improve the current situation in the analysed organisation.
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CRM System Proposal for Zemědělská technika BOSKO a.s.
Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
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Business Plan for Small Business Development
Vantroba, Štefan ; Grigušová, Kamila (referee) ; Koráb, Vojtěch (advisor)
Cielom tejto diplomovej prace je navrhnut podnikatelsky plan na rozvoj malej firmy. V prvej casti je teoreticky opisane prostredie malych firiem. Dalej je skumane obchodne prostredie firmy a adopcia praktik riadenia vztahu so zakaznikmi (CRM) v oblasti malych firiem. V poslednej casti autor navrhuje podnikatelsky zamer jednoduchej webovej CRM sluzby Zakaznici.eu a detailnejsie specifikuje projekt rozvoja.
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Proposal for Improvement of Relations with E-shop Customers
Jansa, Jakub ; Beroun, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master thesis focuses on the field of customer relationship management in the e-shop pneumatiky.cz. This e-shop belongs to group of shop owned by company Onio s.r.o. The theoretical part is devoted to marketing, market segmentation, competition, marketing mix and customer relationship management. The second part of the thesis is an analysis of the current state of company. The final part is devoted to proposals to improve the company's marketing, especially in the area of customer relationship management.
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Design of information system CRM module
Honajzer, Martin ; Zbořil, Miroslav (referee) ; Lacko, Branislav (advisor)
The aim of this work is to analyze and design model completely prepared for the developing team which must be able to build a fully functional CRM modul for company offering computer training. Through the use of UML diagrams it will figure out functions offered by the modul and the way, how these functions are accessible to the user. This work will also suggest some possibilities of work between this modul and the database in the SQL language.
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Market Orientation and Customer Relationship Management
Frejková, Daniela ; Karlíček, Miroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.
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