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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Proposal for Marketing Mix Improvement in a Manufacturing Company
Procházka, Filip ; Machala, Jan (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of division Logistic equipment,which is part of company Massag, a.s. operating in B2B market. Theoretical part explains basic conceps and tools of marketing. In the analytical part are described analysis performed on the company and the current situation of marketing mix. Based on the results of previous parts the final part contains proposal for improving the marketing mix.
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Communication Mix Propsal of the Company Entering the Foreign Market
Kalná, Tereza ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This bachelor's thesis is focused on the company FK system – povrchové úpravy, s.r.o., which provides services in the form of chemical and mechanical treatment of metals. This thesis includes processing of analyses leading to the design of a suitable communication mix applicable to the company when enters a foreign market. The work is divided into three parts – theoretical, analytical and proposal. The aim of the bachelor's thesis is to design a suitable communication mix for use on foreign markets.
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Redken brand strategy - transition from B2B orientation towards B2C strategy
Lacková, Karina ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The main topic of this thesis is the modification of the Redken brand strategy from B2B to B2C orientation. Within the theoretical part, the current beauty market is primarily examined. The most important factors influencing the cosmetics industry are identified, such as the Covid-19 pandemic, the online space of social networks and e-commerce, or current social trends influencing shopping behavior such as the Clean beauty trend or the Self-care trend. Theoretically, the B2B and B2C market and their differences are further defined. The process of creating a strategy and its individual steps are also presented. Last part of the theoretical section is the definition of the Redken brand, its history, values and branding. The practical part includes qualitative research in the form of in-depth individual interviews with respondents from the managerial and hairdressing spheres. The analysis further consists of external environment analysis named PESTLE, customer segment analysis, competition analysis, and SWOT analysis. Based on the obtained primary and secondary data, a strategy is prepared in the form of a tactical annual plan. This plan consists of specific sub-steps, which are set in four quarters and six cycles. The prepared strategy takes care of the compliance of current branding and brand values...
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The Proposal for the Development of E-commerce Business Strategy in Distribution Company
Babela, Viliam Igor ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
Bakalárska práca sa zameriava na zpracovanie návrhu rozvoja e-commerce stratégie v spoločnosti distribujúcej hygienické a zdravotnické potreby posobiacej na slovenskom trhu. Teoretická časť sa zaoberá definovaním kľučových oblastí stratégického marketingu so zameraním na problematiku online distribúcie formou e-shopu. Analytická časť predstavuje praktickú aplikáciu vybraných relevantných metód za účelom identifikácie a zhodnotenia kľučových faktorov a následným výberom vhodných akcií pre zmenu v stávajúcej sratégii. Návrhová časť obsahuje nastavenie a zmeny e-commerce stratégie vrátane nástrojov s cieľom zvýšenia predajov v oblasti B2C trhu a zefektivnenia nákupov B2B zákazníkov prostredníctvom vhodných digitálných kanálov.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Marketing communication of the selected company providing the service
Jirešová, Aneta ; Vymětalová, Radka (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
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