Original title: Expanze vybrané společnosti na zahraniční trh
Translated title: Expansion Of The Selected Company Into a Foreign Market
Authors: Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: B2B market; communication mix; Expansion to foreing market; international business; international trade; Porter‘s fice forces model; SLEPT analysis; SWOT analysis; B2B trh; Expanze na zahraniční trh; marketingový mix; mezinárodní obchod; mezinárodní podnikání; Porterův model pěti sil; SLEPT analýza; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/201578

Permalink: http://www.nusl.cz/ntk/nusl-449778


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2021-09-12, last modified 2021-11-28


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