National Repository of Grey Literature 16 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Proposal of the marketing campaign for a new product of a selected company
Tomášek, Vojtěch ; Machala, Jan (referee) ; Havíř, David (advisor)
The bachelor's thesis focuses on the design of a marketing campaign for home battery storage AES, for the company FENIX Trading s.r.o., a member of the group FENIX GROUP a.s., which deals with marketing matters of the group. The campaign is based on the outputs of analyzes performed on the current situation of the company and the assignment of the company itself. At the end of the thesis there is also a recommendation for evaluating the effectiveness of the campaign.
Multifunctional building
Štindl, Petr ; Machala, Jan (referee) ; Brukner, Bohuslav (advisor)
The subject of the Master's thesis is the elaboration of project documentation for the construction of a multifunctional apartment building. The building is located in the cadastral area of Prosek, in Prague 9 in the north-eastern part of the city. The terrain of the land is flat. The multifunctional house has five floors and one underground floor. In the basement there is a garage, a technical area and a storage area. The first floor is redesigned to a café and office area. The floor is connected to a terrace, which is accessible from the interior and exterior. The second to fifth floors are filled with housing units. There is a walking terrace on the fifth floor. The roofing above the 4th and 5th floors consists of a flat roof. The construction system in 1st floor consists of a combination of reinforced concrete columns, girders and walls. On the 1st floor, there is a combination of a masonry and reinforced concrete transverse system with a reinforcing reinforced concrete wall. From the 2nd floor to the 5th floor is a transverse masonry system with a reinforcing reinforced concrete wall. The ceiling structures are formed by reinforced concrete monolithic slabs. The stair flights are prefabricated. The whole building is insulated with a contact thermal insulation system.
ABB RobotStudio - sample control program for stationary robot
Machala, Jan ; Lacko, Branislav (referee) ; Lang, Stanislav (advisor)
The goal of this bachelor thesis is to create sample control program executing sequence of robot movements and then its implementation on real robot IRB 120. For communication between robot and PLC was used program created in integrated development environment Microsoft Visual Studio. In the introduction are briefly described history of robotics and categories of robots. In the following chapters are described company ABB Group, its products and company B&R Automation and its products focused on control systems. Next chapters describe the solution of the given laboratory task and briefly explain settings of the individual programs. The thesis attachment contains video of the working project tested on real robot.
Zákaznická zkušenost – jak ji uchopit a měřit?
Machala, Jan
Cíl článku: Cílem tohoto článku je popsat zákaznickou zkušenost, jak ji chápou jednotliví autoři a uvést metody, kterými lze měřit zákaznickou zkušenost. Dále také podrobněji popsat tři nejpoužívanější metody. Metody: Článek je založen na sekundárním výzkumu prací zabývajících se zákaznickými zkušenostmi. Vědecké cíle: Vědeckým cílem tohoto článku je zjistit, jakým směrem se může ubírat další výzkum.
Relationship between Czehoslovakia and Cuba During the Prague Spring
Machala, Jan ; Soukup, Jaromír (advisor) ; Koura, Jan (referee)
This bachelor thesis is an attempt at an analysis of Czechoslovak-Cuban relations in the 1960s. Both countries underwent dynamic changes which, among other things, influenced the development of their relations. Cuba gradually started to focus on countries which belonged to the so-called Eastern Bloc after the revolutionary government consolidated its power in 1959. Czechoslovakia played an integral part in this process as an intermediary. However, during the 1960s, mutual contacts were curtailed as a result of strained relations. The author of this thesis tries to analyse the cultural, economic and political changes between the two countries in order to discover if and how they were influenced by the more "relaxed" atmosphere in Czechoslovakia, which began to manifest itself in the late 1960s and especially in 1967 and 1968. The author also pays attention to the internal affairs of both countries because foreign policy is heavily influenced by domestic policy.
Marketing Strategy Proposal for the Company
Machala, Jan ; Mikulka, Vít (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.
Business Plan – Car Showroom
Machala, Jan ; Mikulka, Vít (referee) ; Luňáček, Jiří (advisor)
This bachelor´s thesis deals with the establishment and successful management Car showroom. In this work, I will discuss all aspects that related to this problem. In the first part, I will discuss the theoretical bases of my work and I will define basic terms like business, businessman, etc. In the second part I will build a real business plan for opening and operation of the motor show in Brno.
Business Plan for Expansion of a Small Enterprise
Machala, Jan ; Nováčková, Zuzana (referee) ; Khateb, Fabian (advisor)
This bachelor's thesis is concerned with a business plan for developing a company that specialises in roof insulation using blown-in insulation, mineral wool, extruded polystyrene, plasterboard and coffered ceiling insulation techniques. The theoretical part defines terminology used for describing the structure of the business plan. The practical part serves to analyse the accounting firm's current state. The last part is based on that analysis and contains suggested measures for developing the company further.
Proposal of Communication Mix of Company
Machala, Jan ; Formánková,, Sylvie (referee) ; Milichovský, František (advisor)
This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.
Plugin for Simplification of Programming Using Visual Studio 2010
Machala, Jan ; Barabas, Maroš (referee) ; Jurnečka, Peter (advisor)
This thesis is focused on tool for simplification development in new programing language for non-experienced programmers. Application suggests sample source codes for current programming language in Visual Studio 2010. The application is a client-server, the server implements searching of the source code examples.

National Repository of Grey Literature : 16 records found   1 - 10next  jump to record:
See also: similar author names
1 Machala, Jaroslav
4 Machala, Jiří
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