|
|
Source authenticity and handling of photos in the printed newspapers MF Dnes and Lidové noviny
Boháčová, Anna ; Lábová, Sandra (advisor) ; Součková, Barbora (referee)
This Bachelor's thesis examines the topic of the change of photojournalism in the area of working with sources of photographs on title pages of printed journals in relation to the current standing of media both worldwide and in the Czech Republic. Its theoretical half introduces key concepts such as gatekeeping, agenda-setting, or reporter values, which affect the selection of media content during editorial routines. It then focuses on the field of photojournalism and the phenomena that change established standards due to the rise of the internet and digitisation. It specifies how the rise of participative journalism and multiskilling can change the work of photojournalists and in the end even the process of selecting a titular photograph. Afterwards, it describes the subject of study, which are the printed journals Mladá fronta and Lidové noviny. The practical half of the thesis then uses two methods to achieve valid findings. Quantitative content analysis is used to look at a research sample of photographs from title pages of the journal in three periods - years 2000, 2010, and 2019. Data are then described and illustrated using graphs. This information is then expanded upon using qualitative semi-structured interviews. The positive attitude of photojournalists towards manifestations of...
|
|
|
Navigating Narratives: Framing the Sino-Norwegian Relationship in Norwegian News Media since 2016
Solheim, Malene ; Miessler, Jan (advisor) ; Dimitrov, Michal (referee)
in Czech Když Norsko v roce 2010 udělilo Nobelovu cenu za mír čínskému disidentu Liou Siao-povi, čínská vláda reagovala zmrazením diplomatických vztahů. Až v roce 2016 se vztahy mezi zeměmi normalizovaly na základě deklarace, která ale vzbudila rozporuplné reakce - někteří ji oslavovali, zatímco jiní tvrdili, že je deklarace v naprostém rozporu s norskými hodnotami. Tato studie zkoumá čtrnáct článků tří vybraných norských médií (Klassekampen, Aftenposten a NRK) a analyzuje, jak tato média prezentovala Čínu v průběhu tří významných událostí v čínsko-norských vztazích: 1. deklarace normalizace v roce 2016, 2. vyjednávání o dohodě o volném obchodu v roce 2021, a 3. rostoucí vliv Číny v Arktidě v roce 2023. Tato interpretativní a kvalitativní analýza diskurzu o Číně v norských médiích vychází z teorie rámcování. Studie odhalila v narativu o Číně pět převládajících rámců. Z toho vyplývá, že o Číně existuje několik protichůdných rámců, vykazujících pozitivní i negativní hodnocení spolupráce s Čínou. To naznačuje složitý diplomatický vztah motivovaný především ekonomickými příležitostmi, ovšem v poslední době také geopolitickou spolupráci.
|
|
|
Analysis of product placement in Czech films from 2010, 2013, 2016, 2019 and 2022
Holan, Ondřej ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The aim of this thesis was to confirm the assumption that with the advent of streaming services, Czech filmmakers will be forced to use product placement more often to increase their budgets after many viewers will go to the cinema less often. It was assumed that the products would be shown in the films in connection with the main character, who would actively use the item for a long time. The defined period for the research was between 2010 to 2022 in order to examine the effect of the enactment of product placement in Czech law and also to examine the impact of the coronavirus pandemic on the film industry. The given time span was divided into five consecutive periods each three-years apart. Due to the number of films planned for analysis, the method of quantitative content analysis was used. A significant number of hypotheses have not been confirmed. Only the assumptions that there will be a noticeable increase in the frequency of product placement, an increase in the frequency of unique brands, an increase in the percentage ratio of dominant shot to the remaining shots, and a higher frequency of unique brands in films with lower budgets have been confirmed. The main reasons for the non-confirmation of hypotheses include a small research sample, comparing several periods at once, the situation...
|
|
|
The Role of Latin America in the Spanish Presidencies of the EU
Nováková, Martina ; Menclová, Barbora (advisor) ; Šlosarčík, Ivo (referee)
This bachelor thesis deals with the topic of the role of Latin America in the Spanish presidencies of the European Union. Latin America and Spain have specific relations, and this thesis examines whether these relations are also projected on the European level through the Spanish presidencies. Part of the research is also EU-(CE)LAC summits, given that they took place during all the researched presidencies. The thesis examines what role Latin America played in the Spanish presidencies of the EU in the years 2002, 2010, and 2023 and how the role evolved throughout those years. The main research method used is comparison. The comparison is based on criteria that emerge from the analysis of the primary sources. These sources are mainly the official documents of the European Union, the programmes of the Spanish presidencies, the declarations of the EU- (CE)LAC summits, and speeches of the Spanish Prime Ministers. The research found that the programmes of the presidencies and the rhetoric of Spanish Prime ministers proved the gradually increasing importance of Latin America in the Spanish presidencies of the EU. However, the results of the presidencies and the results of the EU- (CE)LAC summits merely indicate this role but do not prove it. The overall summary of the thesis is that Latin America played...
|
|
|
Geopolitical risks and commodity prices: The case of Canadian recourse companies
Zhuk, Heorhiy ; Horváth, Roman (advisor) ; Kočenda, Evžen (referee)
This thesis examines the impact of geopolitical risks and commodity prices on the stock returns and volatility of Canadian resource companies from 2004 to 2023, with a focus on the oil and energy sector, gold sector, and other minerals mining sector. Employing a comprehensive analysis of non-segmented and segmented data which has three distinct periods-2004-2009, 2010-2018, and 2019-2023-this study addresses the nuanced effects of geopolitical risk (GPR) in times marked by both economic stability and major global disruptions. The findings reveal that GPR significantly influences stock return volatility and mean equation, and also has a sector specific difference with oil and energy sector being the most effected one. The local Canadian GPR index was found to exert a more substantial impact on both the mean and volatility of stock returns compared to the global GPR index, emphasizing the importance of local geopolitical events in the Canadian market context. This thesis contributes to the empirical literature by highlighting the sector-specific responses to GPR and commodity price fluctuations, offering valuable insights for policymakers, regulators, and investors. It underscores the critical need for incorporating commodities in investment portfolios and adapting investment strategies to account...
|
|
|
The impact of the U.S. invasion on Iraqi education during 2003-2010
Jaškina, Anna ; Hornát, Jan (advisor) ; Raška, Francis (referee)
This thesis examines how the 2003 US invasion reshaped Iraq's education system from 2003 to 2010, highlighting the pivotal role of education in the country's reconstruction. Beginning with Saddam Hussein's era, marked by politicized schools but also notable educational achievements in the 1980s, it subsequently delves into the disruptive effects of the Gulf War and UN sanctions on Iraqi society. The thesis then analyzes the upheaval caused by the invasion and occupation, particularly focusing on its repercussions for primary, secondary, and tertiary education, as well as its social impact on children and adolescents. Additionally, it evaluates the role of international humanitarian aid, with a specific focus on initiatives led by the United States Agency for International Development (USAID). Ultimately, the thesis contends that while the US invasion significantly impacted Iraqi education, pre-existing conflicts and poorly executed reconstruction efforts compounded the challenges. It underscores the urgent need to prioritize the restoration of education and healthcare as fundamental steps towards rebuilding Iraqi society.
|
|
|
Comparison of media coverage of the 2010 and 2022 FIFA World Cups in Slovak media
Steindl, Richard ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
Bachelor thesis deals with the comparison of the media image of the 2010 World Cup in South Africa and 2022 World Cup in Qatar. It compares it in two Slovak periodicals, in the SME newspaper and in the Šport newspaper. These two media are a fundamental part of the Slovak market and sport is one of their primary interests. The monitored period is the first 10 days of both championships. The theoretical part is devoted to sports journalism and its development. It also discusses social issues in sports and media coverage of high-profile events, which includes selected football world championships. It also describes in detail both World Cups, which the work research. In the practical part, using quantitative content analysis, the work classifies articles in selected periodicals into predetermined categories. Based on this, it compares which topics the selected newspapers covered in these periods. Furthermore, the work compares not only the topics, but also the authors and the scope that the media gave to the World Cups in individual years. The obtained results thus form and compare a complex media coverage of the championships in selected Slovak media. Richard Steindl
|
|
|
The Party of Regions as an instrument of Russian soft power
Shkurat, Ivan ; Mlejnek, Josef (advisor) ; Kubátová, Hana (referee)
The bachelor thesis focuses on the analysis of the pro-Russian Party of Regions in the context of Russian soft power and the promotion of Russian interests in Ukraine. The bachelor thesis is dedicated to demonstrating Russia's influence on the Party of Regions and the party's efforts to represent a pro-Russian position. The theoretical part of the thesis is based on the theory of soft power of the American political scientist J. Nye. Last but not least, the thesis will examine the Party of Regions' position on selected issues where Russian interest was present, especially on issues related to the expansion of the status of the Russian language and support for an oriented Russian Orthodoxy. In the context of the support for the Russian narrative, I will approach the Party of Regions' governance in the period 2010-2014. The practical part of the paper discusses the party's position on the issues outlined. The paper uses a qualitative approach, in particular content analysis of data. The thesis attempts to determine whether the functioning of the Party of Regions as an instrument of Russian soft power can be identified and how the Party of Regions as an instrument of soft power functioned.
|
|
|
Analysis of the use of phraseology in Czech television commercials with celebrities
Pechánek, Patrik ; Klabíková Rábová, Tereza (advisor) ; Jirák, Jan (referee)
The bachelor thesis examines the frequency and patterns of phraseology used in television commercials in correlation with the appearance of celebrities. To put the topic in context, the theoretical part first introduces television as a medium in the 21st century. It analyses the effects of television on the viewer, how television works, and basic concepts such as the target audience or the rating and share of programs. It introduces advertising, focused on television commercials, in which it looks at celebrity as an element of the credibility of the advertising message. It then completes the theoretical part by introducing phraseology, focusing on its linguistic specifics and the use of phraseology in commercials. The practical part of the bachelor thesis presents a quantitative analysis of commercials aired on Czech television stations in the years 2010-2024 featuring celebrities. The analysis traces the correlation between the occurrence of celebrities and the attractiveness of advertising messages. Thus, its primary objective is to determine how much of the commercials feature phraseology alongside celebrities. It also offers these findings in sections of advertiser's business sectors. Beyond that, it examines for example the representation of the gender, field of work, or nationality of...
|
|
|
International Sport Events and Regional Integration: Case study of World Football Championships in Republic of South Africa and Qatar
Křivský, Martin ; Riegl, Martin (advisor) ; Parízek, Michal (referee)
This thesis examines the impact of international sporting events on regional integration. The main aim of the thesis is to provide a new perspective on how top sporting events such as the World Cup affect international relations and cooperation between different countries and regions. The thesis focuses on the analysis of two specific cases: the 2010 FIFA World Cup in South Africa and the 2022 FIFA World Cup in Qatar. These two countries present unique settings in terms of political, economic and social aspects, allowing for a comparison of impacts in different regional and geopolitical settings. The paper summarizes findings from relevant literature on mega-event theory and regional integration and, through a comparative analysis of two selected cases, shows whether and how international sporting events contribute to improved relations and integration at the regional level.
|
guest ::
